Nutritional Supplements Market Size, Share, and Growth Analysis, By Product (Sports Nutrition, Fat Burners), By Consumer Group (Infants, Children), By Formulation, By Sales Channel, By Application, By Region

Description

Global Nutritional Supplements Market size was valued at USD 475.43 billion in 2023 and is poised to grow from USD 505.38 billion in 2024 to USD 823.92 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global market for immunity-boosting and dietary supplements has experienced remarkable growth, chiefly driven by heightened awareness of health amid the COVID-19 pandemic and the rising prevalence of chronic diseases such as diabetes and cardiovascular issues. This surge in demand has been supported by government initiatives aimed at combating malnutrition in developing nations. Additionally, the expansion of e-commerce platforms has greatly improved product accessibility, reaching a diverse consumer base across various demographics. The trend towards plant-based foods and innovative formats, like gummies and dissolvable tablets, reflects shifting consumer preferences for enjoyable and effective supplementation. Overall, the market is poised for continued growth as companies innovate and cater to the increasing consumer focus on health and wellness.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Nutritional Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Nutritional Supplements Market Segments Analysis

Global Nutritional Supplements Market is segmented by Product, Consumer Group, Formulation, Sales Channel, Application and region. Based on Product, the market is segmented into Sports Nutrition, Fat Burners, Dietary Supplements and Functional Foods and Beverages. Based on Consumer Group, the market is segmented into Infants, Children, Adults, Pregnant and Geriatric. Based on Formulation, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Sales Channel, the market is segmented into Brick & Mortar and E-commerce. Based on Application, the market is segmented into Sports & Athletics, General Health, Bone & Joint Health, Brain Health, Gastrointestinal Health, Immune Health, Cardiovascular Health, Skin/Hair/Nails, Sexual Health, Women's Health, Anti-aging, Weight Management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Nutritional Supplements Market

The global nutritional supplements market is experiencing significant growth fueled by increasing consumer awareness about preventive healthcare and a growing demand for products that enhance health, such as food additives. This expansion is also supported by ongoing innovation from both established and emerging companies within the sector. A notable example is the introduction of a new line of vegan nutritives by GHT companies, aimed at addressing the rising interest in plant-based products that assist with weight management. This trend towards developing animal-free options underscores the industry's dedication to adapting to the changing preferences of consumers.

Restraints in the Global Nutritional Supplements Market

The Global Nutritional Supplements market faces several restraints that could impede its growth, such as rising prices for standard supplements and the elevated costs associated with pre-immunized options. Moreover, the restricted availability of organic supplements, coupled with growing consumer preference for organic products, presents additional challenges for market expansion. Nonetheless, supplement manufacturers are striving to leverage technological advancements to lower production costs, ultimately making these products more affordable for consumers. These initiatives are designed to address existing barriers and enhance the accessibility of dietary supplements within the market, fostering potential growth opportunities in the future.

Market Trends of the Global Nutritional Supplements Market

The Global Nutritional Supplements market is experiencing notable trends driven by consumer demands for personalized health solutions and sustainability. A significant rise in personalized nutrition is evident, with consumers opting for customized supplements that align with their unique health objectives and genetic profiles, facilitated by innovations in DNA-based testing. Additionally, there is a growing inclination towards natural and organic supplements, as health-conscious consumers seek clean-label products and prioritize sustainably sourced ingredients. The popularity of plant-based and vegan options is on the rise, while online retail platforms are efficiently providing access to diverse supplement choices, underscoring a shift towards convenience and wellness-centric lifestyles.

Product Code: SQMIG35I2320

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer & Buying Criteria Analysis

Global Nutritional Supplements Market Size by Product & CAGR (2025-2032)

Market Overview
Sports Nutrition
- Sports Supplements
- Protein Supplements
- Egg Protein
- Soy Protein
- Pea Protein
- Lentil Protein
- Hemp Protein
- Casein
- Quinoa Protein
- Whey Protein
- Whey Protein Isolate
- Whey Protein Concentrate
- Vitamins
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Amino Acids
- BCAA
- Arginine
- Aspartate
- Glutamine
- Beta Alanine
- Creatine
- L-carnitine
- Probiotics
- Omega -3 Fatty Acids
- Carbohydrates
- Maltodextrin
- Dextrose
- Waxy Maize
- Karbolyn
- Detox Supplements
- Electrolytes
- Others
- Sports Drinks
- Isotonic
- Hypotonic
- Hypertonic
- Sports Foods
- Protein Bars
- Energy Bars
- Protein Gel
- Meal Replacement Products
- Weight Loss Product
Fat Burners
- Green Tea
- Fiber
- Protein
- Green Coffee
- Others
Dietary Supplements
- Vitamins
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Minerals
- Enzymes
- Amino Acids
- Conjugated Linoleic Acids
- Others
Functional Foods and Beverages
- Probiotics
- Omega -3
- Others

Global Nutritional Supplements Market Size by Consumer Group & CAGR (2025-2032)

Market Overview
Infants
Children
Adults
- Age group 21 To 30
- Age group 31 To 40
- Age group 41 to 50
- Age group 51 to 65
Pregnant
Geriatric

Global Nutritional Supplements Market Size by Formulation & CAGR (2025-2032)

Market Overview
Tablets
Capsules
Powder
Softgels
Liquid
Others

Global Nutritional Supplements Market Size by Sales Channel & CAGR (2025-2032)

Market Overview
Brick & Mortar
- Direct Selling
- Chemist/Pharmacies
- Health Food Shops
- Hyper Markets
- Super Markets
E-commerce

Global Nutritional Supplements Market Size by Application & CAGR (2025-2032)

Market Overview
Sports & Athletics
General Health
Bone & Joint Health
Brain Health
Gastrointestinal Health
Immune Health
Cardiovascular Health
Skin/Hair/Nails
Sexual Health
Women's Health
Anti-aging
Weight Management
Others

Global Nutritional Supplements Market Size & CAGR (2025-2032)

North America (Product, Consumer Group, Formulation, Sales Channel, Application)
- US
- Canada
Europe (Product, Consumer Group, Formulation, Sales Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Consumer Group, Formulation, Sales Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Consumer Group, Formulation, Sales Channel, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Consumer Group, Formulation, Sales Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BASF SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Herbalife Nutrition Ltd. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ingredion Incorporated (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Archer Daniels Midland Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yakult Honsha Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Otsuka Holdings Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke DSM N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
International Flavors & Fragrances Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tate & Lyle PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Medifast, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BellRing Brands, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Glanbia plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meiji Holdings Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
USANA Health Sciences, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jamieson Wellness Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Perrigo Company plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nature's Sunshine Products, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aker BioMarine ASA (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

Nutritional Supplements Market Size, Share, and Growth Analysis, By Product (Sports Nutrition, Fat Burners), By Consumer Group (Infants, Children), By Formulation, By Sales Channel, By Application, By Region - Industry Forecast 2025-2032