Europe Plant-based Food Market Size, Share, Growth Analysis, By Product Type (Plant-based Dairy, Plant-based Meat), By Source (Soy, Almond), By Distribution Channel, By End-User, By Country - Industry Forecast 2025-2032

Europe Plant-based Food Market size was valued at USD 10.32 billion in 2023 and is poised to grow from USD 11.34 billion in 2024 to USD 24.14 billion by 2032, growing at a CAGR of 9.9% during the forecast period (2025-2032).

The European plant-based food market is poised for significant growth, driven by a rising trend in vegetarianism, increased investments in animal alternatives, and a growing consumer preference for plant-based products. Enhanced retail sales in supermarkets and hypermarkets, combined with a shift toward in-store shopping for better product access, are expected to support this expansion. Additionally, heightened environmental concerns are influencing consumers to adopt vegan lifestyles, spurring demand for plant-based options as a response to the greenhouse gases emitted by livestock. This convergence of health consciousness, environmental awareness, and retail accessibility positions the plant-based food sector for robust development in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Europe Plant-Based Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Europe Plant-Based Food Market Segments Analysis

Europe Plant-based Food Market is segmented by Product Type, Source, Distribution Channel, End-User and Country. Based on Product Type, the market is segmented into Plant-based Dairy, Plant-based Meat, Plant-based Snacks, Plant-based Beverages, Plant-based Condiments and Others. Based on Source, the market is segmented into Soy, Almond, Wheat, Pea, Rice and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores and Others. Based on End-User, the market is segmented into Household and Food Service. Based on Country, the market is segmented into Germany, Spain, France, UK, Italy, Rest of Europe.

Driver of the Europe Plant-Based Food Market

The growth of the Europe plant-based food market is primarily driven by increasing health concerns, leading to a surge in vegan dietary preferences. As awareness of health risks associated with traditional diets rises, more consumers are opting for plant-based alternatives. Additionally, the growing consciousness regarding climate change has prompted a shift away from meat and dairy consumption. Technological advancements in the production of plant-based foods further enhance their appeal and availability. Collectively, these factors are expected to significantly propel the demand for plant-based food products in Europe throughout the forecast period, reflecting a transformative shift in dietary habits.

Restraints in the Europe Plant-Based Food Market

The European plant-based food market may face significant challenges stemming from a rising consumer inclination towards animal-based products. This trend is largely attributed to the perception of meat as a superior source of protein and other essential nutrients. As per OECD-FAO forecasts, meat consumption in Europe is expected to rise from an average of 64.6 kg per person in 2018 to 66.8 kg by 2027. This anticipated increase underscores the competitive advantages that traditional meat products hold over plant-based alternatives, potentially stifling the growth and acceptance of plant-based food options within the region during the forecast period.

Market Trends of the Europe Plant-Based Food Market

The European Plant-Based Food market is witnessing a significant upward trend, driven by the rapid adoption of vegan and vegetarian diets among consumers. As reported by the European Vegetarian Union, about 10.5% of German consumers identify as vegetarians, and 1.3% as vegans, highlighting a solid demographic base for plant-based products. This shift in dietary preferences has prompted various companies to innovate and expand their offerings, resulting in a diverse range of plant-based options entering the marketplace. The continuous introduction of novel products by major manufacturers further fuels growth, positioning Europe as a key player in the global plant-based food sector.