Print Equipment Market Size, Share, Growth Analysis, By Product Type (Offset Lithography, Flexography), By Business Type (OEM, After Market), By Substrate Type, By Application, By End Use, By Region - Industry Forecast 2025-2032

Global Print Equipment Market size was valued at USD 22.89 billion in 2023 and is poised to grow from USD 23.39 billion in 2024 to USD 27.84 billion by 2032, growing at a CAGR of 2.2% during the forecast period (2025-2032).

The printing industry is undergoing significant transformation driven by technological advancements and market dynamics. Historically, the invention of printing presses revolutionized literature dissemination, with a global print circulation of 521 million in 2020, generating 82% of total publisher revenue and supporting the shift to digital platforms. The growing packaging sector, propelled by e-commerce growth-which surged from $15 billion in 2019 to $64 billion-has catalyzed an increase in demand for advanced printing machinery. Notably, innovations like instant and portable printing solutions are engaging younger consumers, fostering creativity through easier access. However, the industry faces challenges, particularly raw material supply issues leading to rising costs. Notably, the COVID-19 pandemic caused a 24% decline in printing equipment sales, totaling $13.2 billion globally in 2019.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Print Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Print Equipment Market Segmental Analysis

Global Print Equipment Market is segmented by product type, business type, substrate type, application, end use and region. Based on product type, the market is segmented into offset lithography, flexography, screen, gravure, letterpress, digital and others. Based on business type, the market is segmented into OEM and aftermarket. Based on substrate type, the market is segmented into plastic, paper & paperboard, metal and other substrates. Based on application, the market is segmented into packaging & labels, books, newspaper & magazines, commercial printing & others, security, transactional print, advertising and office stationaries. Based on end use, the market is segmented into commercial, publication and packaging. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Print Equipment Market

The global print equipment market is significantly propelled by rapid technological advancements in printing technology. These innovations have facilitated the rise of instant and on-the-go printing solutions, appealing to a wide range of consumers worldwide. Enhanced by wireless connectivity, portable printers now enable hassle-free printing directly from smartphone applications, catering to the needs of modern users. This seamless integration not only enhances the convenience of printing but also encourages creativity among younger generations who are becoming increasingly accustomed to sophisticated printing technology. As these advancements continue to evolve, they will further drive growth and shape the future of the print equipment market.

Restraints in the Global Print Equipment Market

The global print equipment market is facing significant restraints due to the accelerating trend of digitization. Although traditional reading materials are still prevalent, the increasing consumer preference for digital formats is reshaping the landscape. According to a report by WAN-IFRA, there was a substantial rise in digital readership and revenue, with increases of approximately 27% and 36%. Publishers are adapting by prioritizing audience engagement and digital subscriptions to ensure sustainability, which complicates the challenges within the industry. As digital data and reading formats, such as e-books and online news, become more widespread, the growth of the print equipment market is expected to be adversely affected.

Market Trends of the Global Print Equipment Market

The global print equipment market is increasingly trending towards sustainability as major players prioritize eco-friendly innovations. Companies like Bobst are leading this movement by launching products such as high barrier flexible packaging solutions that emphasize recyclability, exemplifying a commitment to environmentally responsible practices. Additionally, the rise of eco-friendly inks, notably soy-based alternatives, reflects growing consumer awareness regarding environmental impact. These inks not only deliver vibrant colors but also enhance the recyclability of paper products, further cementing sustainability as a core strategy in the industry. This shift is reshaping market dynamics as businesses align with the sustainability goals of clients and consumers alike.