Hair Styling Tools Market Size, Share, Growth Analysis, By Product (Hair Dryer, Hair Straightener), By Distribution Channel (Hypermarkets & Supermarkets, Online), By Application, By Region - Industry Forecast 2024-2031

Global Hair Styling Tools Market size was valued at USD 42.5 billion in 2022 and is poised to grow from USD 44.67 billion in 2023 to USD 66.50 billion by 2031, growing at a CAGR of 5.10% during the forecast period (2024-2031).

The hair styling products market is being propelled by a growing consumer inclination towards appealing hairstyles, particularly among millennials and Generation Z. This trend intensified during the pandemic as individuals focused on self-care while working digitally, demanding an attractive on-screen presence. With salons closed, many consumers sought at-home hairstyling kits, leading to increased usage and a potential rise in market growth during the forecast period. Furthermore, the expanding professional salon services sector in emerging markets presents vast opportunities for manufacturers of hair styling tools such as straighteners, curlers, and crimpers. Currently, China, India, and Australia dominate the market, underscoring significant regional demands and growth potential in the hair styling equipment industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Styling Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Styling Tools Market Segmental Analysis

Global Hair Styling Tools Market is segmented by Product, Distribution Channel, Application, and region. Based on Product, the market is segmented into Hair Dryer, Hair Straightener, Curling Irons, Hair Clippers, Hot Brushes, Crimpers and Wavers, Hot Rollers, Multistylers, and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online, and Others. Based on Application, the market is segmented into Household, and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Styling Tools Market

The Global Hair Styling Tools market is significantly influenced by the dynamic nature of fashion trends that continuously evolve. As consumers strive to stay current with rapidly changing hairstyles, often inspired by films or fashion movements, they increasingly turn to either professional salon services or DIY techniques to achieve their desired looks. This trend is driving a notable increase in the demand for hair styling tools. Furthermore, the presence of Generation X, which values innovation and aesthetics, is likely to further propel the adoption of advanced hair styling equipment, contributing to the overall growth of the market.

Restraints in the Global Hair Styling Tools Market

The US Hair Styling Tools market faces several constraints that may hinder its growth, particularly in low-income regions where the high cost of electric appliances makes straighteners and curling tools less accessible. Moreover, the influx of affordable knockoff products poses a significant challenge to established branded tools, affecting their market share. Compounding these issues, a rise in incidents of electric shock associated with hair styling devices is expected to further impede market expansion. These factors collectively contribute to a less favorable environment for the premium hair styling tools market, especially in economically challenged areas.

Market Trends of the Global Hair Styling Tools Market

The Global Hair Styling Tools market is witnessing a significant upswing driven by innovative developments and a growing emphasis on personal grooming. The introduction of portable hair styling tools and advanced products has enhanced efficiency and effectiveness, attracting consumers looking for convenience and quality. Trends such as the rise of DIY styling techniques and the experimentation with diverse hairstyles are reshaping consumer behaviors, leading to an increased demand for versatile tools. Companies like Nutrafol are capitalizing on this trend with offerings like plant-based hair treatments and collagen-infused products, further stimulating market growth and offering unique selling propositions that cater to evolving consumer preferences.