Shea Butter Market Size, Share, Growth Analysis, By Type (Refined, Unrefined/Raw), By Category (Conventional, Organic), By Application (Food & Beverages, Personal Care), By Region - Industry Forecast 2024-2031

Global Shea Butter Market size was valued at USD 2.07 billion in 2022 and is poised to grow from USD 2.21 billion in 2023 to USD 4 billion by 2031, growing at a CAGR of 6.8% in the forecast period (2024-2031).

The shea butter market, primarily sourced from West, Central, and East African nations, is increasingly appealing to regions such as Europe, North America, and Asia Pacific. Key markets include the European Union and the United States, where shea butter is predominantly used in cosmetics and chocolate production. Rich in vitamins A, E, F, and K, shea butter serves as an exceptional moisturizer, enhancing skin and hair health. As consumer lifestyles become busier, especially in developing areas, the demand for ready-to-eat and packaged foods is poised to drive industrial growth. Favorable government regulations surrounding the use of shea butter in pharmaceuticals and food will provide lucrative opportunities, anticipating a market CAGR of 7.7% from 2022 to 2032, with unrefined shea butter leading the segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shea Butter market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shea Butter Market Segmental Analysis

By 2028, the North American shea butter market is anticipated to reach more than USD 390 million. The production of cosmetics using potent cocoa butter alternatives has a wide range of natural features, which should spur market expansion. The substance is smooth and odorless, making it suitable for usage in a range of products like cosmetics, medications, and occasionally even food and beverages.

Driver of the Global Shea Butter Market

The Global Shea Butter market is poised for growth, driven by increasing demand among millennials for shea butter-infused products such as body lotions, soap bars, and lip balms, reflecting a broader trend toward vegan, plant-based cosmetics. Over the years, shea butter has gained popularity in the cosmetics industry due to its powerful moisturizing properties and ability to heal damaged skin, along with various health benefits such as alleviating skin allergies and reducing inflammation. Additionally, ongoing product innovations, significant investment in research and development by manufacturers, and the use of shea butter in food products like margarine and baked goods are expected to further amplify market growth in the coming years.

Restraints in the Global Shea Butter Market

Despite the rising popularity of shea butter in the confectionery industry, particularly for chocolate production, its steep price is likely to hinder market growth in the future. The ingredient's high cost stems from its primary sourcing in Africa, where it is subject to significant export taxes, combined with the expensive technologies needed for its processing. Furthermore, the market's potential growth may be limited by the presence of various affordable alternatives, such as palm butter, which can serve as substitutes for shea butter. These factors collectively pose considerable challenges to the expansion of the global shea butter market going forward.

Market Trends of the Global Shea Butter Market

The Global Shea Butter market is witnessing a significant trend towards the rapid development of online retail, which is enhancing the accessibility and visibility of shea butter-based cosmetic products. The surge in e-commerce allows consumers to easily access a variety of shea butter lotions, creams, and hair care items, while also enabling convenient price comparisons across brands. As online platforms drive consumer engagement and awareness, the market for shea butter cosmetics is set to grow substantially. This shift not only expands customer reach but also fosters a competitive landscape, heightening the overall demand for shea butter in the cosmetics sector.