Infant Nutrition Market Size, Share, Growth Analysis, By Product Type (Infant Milk Formula, Baby food,), By Form (Solid, Liquid), By Sales Channel (Supermarkets, Online Channels), By Region - Industry Forecast 2024-2031

Global Infant Nutrition Market size was valued at USD 81.1 billion in 2022 and is poised to grow from USD 87.12 billion in 2023 to USD 110.2 billion by 2031, growing at a CAGR of 5.8% in the forecast period (2024-2031).

The infant nutrition market is strategically focused on addressing the nutritional requirements of infants aged 0-3 years, endeavoring to closely replicate the nutritional profile of human breast milk. This segment offers various forms of infant formula, including liquid, powder, and ready-to-use options, with dairy being the core ingredient across all variants. Throughout the pandemic, demand for baby nourishment remained resilient; however, long-term projections are challenging due to supply chain disruptions and adverse effects on global trade. Additionally, increasing parental concerns surrounding the health and infection risks faced by newborns are driving a trend towards premium products aimed at enhancing infants' immunity. As parents seek to provide the best nutrition for their babies, there is a noticeable shift towards high-quality infant formulas, which not only cater to safety concerns but also align with the growing preference for products perceived as beneficial for overall infant health. This evolving landscape presents an opportunity for brands that can adapt to these changing consumer preferences and reinforce the quality and efficacy of their offerings. Companies that navigate these challenges and capitalize on the demand for premium nutrition stand to gain a competitive edge in the market, potentially shaping future trends in infant nutrition.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Infant Nutrition market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Infant Nutrition Market Segmental Analysis

Global Infant Nutrition Market is segmented by Product Type, Form, Sales Channel and region. Based on Product Type, the market is segmented into Infant Milk Formula, Baby food, Follow-on Milk, Others. Based on Form, the market is segmented into Solid, Liquid. Based on Sales Channel, the market is segmented into Hypermarkets/Supermarkets, Pharmacy/Medical Stores, Online Channels, Specialty Stores, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Infant Nutrition Market

The Global Infant Nutrition market is experiencing significant growth due to various key drivers. One of the primary factors is the rising number of working mothers, which has surged due to economic progress that has opened up employment opportunities and encouraged more women to enter the workforce. This trend is complemented by the increasing formation of middle-class households, particularly in emerging markets, which enhances the purchasing power for baby formula. Additionally, the overall birth rate plays a crucial role, as the higher number of newborns directly correlates with demand for infant nutritional products, further propelling market expansion.

Restraints in the Global Infant Nutrition Market

One of the significant restraints affecting the Global Infant Nutrition market is the declining fertility rate observed in many regions. This trend can be attributed to evolving economic conditions, shifting societal norms, and changing gender roles, particularly as educational and career opportunities for women have expanded. Since the late 20th century and into the early 21st century, these factors have contributed to reduced reproduction rates. Additionally, there are notable geographic disparities in birth rates across the United States; for instance, women in New England tend to have fewer children owing to higher educational attainment, whereas those in the South and Great Plains regions display higher fertility rates.

Market Trends of the Global Infant Nutrition Market

The global infant nutrition market is witnessing a significant shift towards plant-based alternatives, driven by changing consumer preferences and increased awareness of health and environmental concerns. As nearly 37% of EU consumers adopt vegan, vegetarian, or flexitarian diets, a notable 69% of parents are prioritizing plant-based meals for their children. This growing inclination has prompted manufacturers to innovate and develop healthier, environmentally-friendly infant nutrition products that cater to diverse dietary needs. With a gap in options for transitioning away from breastfeeding towards plant-based diets, companies are poised to capitalize on this trend, leading to a burgeoning market segment for plant-based infant nutrition solutions.