Oral Care Market Size, Share, Growth Analysis, By Product (Toothpastes, Dental Accessories/Ancillaries), By Distribution Channel (Retail Pharmacies, Online Distribution), By Region - Industry Forecast 2024-2031

Global Oral Care Market size was valued at USD 37.5 billion in 2022 and is poised to grow from USD 39.90 billion in 2023 to USD 65.54 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2024-2031).

The rising prevalence of dental cavities in both adults and children is expected to drive the growth of the oral care market in the coming years. According to the World Health Organization (WHO), more than 530 million children suffer from primary tooth decay. This condition is particularly common among children due to poor dietary habits and insufficient oral hygiene, making them more prone to cavities. Consequently, the demand for oral care products is increasing as more people seek professional dental advice to choose the right products. Additionally, the American College of Prosthodontists reports that nearly 15% of the edentulous population opts for dental restorations annually, with approximately 23 million older adults being completely toothless. This highlights the growing need for denture products, especially among the elderly, further contributing to market expansion. However, a lack of proper dental care and inconsistent oral hygiene practices could increase the risk of oral cavity cancer, potentially hindering market growth during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oral Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oral Care Market Segmental Analysis

Global Oral Care Market is segmented by Product, Distribution Channel, and region. Based on Product, the market is segmented into Toothpastes, Toothbrushes & Accessories, Mouthwashes/Rinses, Dental Accessories/Ancillaries, Denture Products, and Dental Prosthesis Cleaning Solutions. Based on Distribution Channel, the market is segmented into Consumer Stores, Retail Pharmacies, Online Distribution, and Dental Dispensaries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Oral Care Market

A wide range of dental issues, such as tooth decay, periodontal disease, and gum disease, affect many individuals, with children being particularly vulnerable. Due to the sensitivity of children's teeth, they require specialized dental care. This presents an opportunity for market players to develop new and innovative oral care products specifically designed for children. Additionally, about 12% to 13% of the population suffers from tooth decay and gum disease, further highlighting the growing need for effective dental solutions. The increasing prevalence of these dental disorders is expected to fuel market growth throughout the forecast period.

Restraints in the Global Oral Care Market

The inclusion of certain additives in toothpaste and mouthwash, such as abrasives and humectants, to enhance flavor and color can lead to various allergic reactions in the teeth and gums, including contact dermatitis, urticaria, rhinitis, and angioedema. These adverse effects can significantly impact consumer demand for these products. Moreover, the market faces challenges from intense competition among local players who employ aggressive pricing strategies. This competitive pressure can constrain market growth and limit opportunities for expansion.

Market Trends of the Global Oral Care Market

To address patients' growing demand for personal care, many dentists are expanding their services to include aesthetic spa treatments alongside routine oral care. This approach helps mitigate dental anxiety by addressing visual, auditory, and olfactory triggers associated with dental procedures, thereby increasing the demand for cosmetic dental products. Furthermore, dental spa clinics are enhancing the patient experience by incorporating 4D-based video and image visuals, creating a more luxurious and immersive environment. This innovative use of technology contributes to a more comfortable and appealing experience for patients, further driving the interest in dental cosmetic treatments.