Video Streaming Market Size, Share, Growth Analysis, By Streaming Type (Live, Non-Linear), Solution (Over-the-Top, Pay-TV), Platform (Gaming Consoles, Smartphones & Tablets), By Region - Industry Forecast 2024-2031

Global Video Streaming Market size was valued at USD 97.09 billion in 2022 and is poised to grow from USD 102.30 billion in 2023 to USD 174.97 billion by 2031, at a CAGR of 8.13% during the forecast period (2024-2031).

The expanding market for over-the-top (OTT) platforms, which allow end users to access exclusive video content without needing cable or satellite subscriptions, is expected to positively impact this sector. Audiences drawn to OTT platforms often seek flexibility in content choices and tend to consume more content than previously imagined, driving future market growth. Recently, the OTT video streaming market has consistently grown, transforming how people entertain themselves and consume data. Streaming enables users to watch videos in real-time over the internet without requiring physical media like DVDs or Blu-ray discs, using internet-connected devices such as computers, tablets, Smart TVs, and smartphones. This includes various content like movies, live events, and television shows. The convenience and widespread mobility facilitated by high-speed internet have been crucial factors in driving the streaming video marketplace, allowing consumers to stream videos easily on smartphones, PCs, smart TVs, or tablets. As internet usage has become ubiquitous, especially in developed countries, more people can stream videos, promoting market growth. However, video streaming platforms face challenges such as piracy and unauthorized copying of content, which may hinder revenues and slow market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Video Streaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Video Streaming Market Segmental Analysis

The Global Video Streaming Market is segmented based on Streaming Type, solution, Platform, Service, Revenue Model, User and region. By Streaming Type, the market is segmented into Live Streaming and Non-Linear Video Streaming. By solution the market is segmented into Internet Protocol TV, Over-the-Top, Pay-TV. By Platform the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, Smart TV. By Revenue Model market is segmented into Advertising, Rental and Subscription. By Service the market is segmented into Consulting, Managed Services, Training & Support. By User market is segmented into Enterprise Video Streaming, Consumer Video Streaming. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Video Streaming Market

Live streaming has become a significant driver of growth in the video streaming market. This feature enables direct interaction with target audiences, facilitating efficient responses to inquiries and better communication on business-related issues, which enhances understanding. Its ability to generate increased revenue has solidified its role as a vital income stream in the industry, leading to a notable boost in live video streaming.

Restraints in the Global Video Streaming Market

The increasing concern over content theft and protection is expected to negatively impact business activities, leading to lower customer engagement and reduced content consumption. This trend is anticipated to pressure market growth in the coming years. Based on our analysis, we found that the value of piracy subscription services in the United States alone amounts to billions of dollars. Additionally, about 9 million internet users in the US subscribe to pirate IPTV providers, accessing these services on at least 3,500 unlicensed websites and social media accounts.

Market Trends of the Global Video Streaming Market

The growth of video streaming is largely driven by the global expansion of broadband Internet connectivity. The exemplary development of broadband infrastructure has significantly increased internet access across more households and geographies. This has facilitated the proliferation of stable, high-speed internet connections, expanding the potential viewer base for video streaming. As more people gain access to reliable internet, the customer base for streaming services grows, further propelling the video streaming market.