Probiotics Market Size, Share, Growth Analysis, By Product Type (Functional Food, Dietary Supplements), By Ingredient (Bacteria, Yeast), By End-use (Human, Animal), By Distribution Channel (Offline, Online), By Region - Industry Forecast 2024-2031

Global Probiotics Market size was valued at around USD 62.53 Billion in 2022 and is expected to rise from USD 67.22 Billion in 2023 to reach a value of USD 119.88 Billion by 2031, at a CAGR of 7.5% over the forecast period (2024-2031).

The probiotics market is primarily driven by the growing trend of maintaining good health through preventive measures and the development of high-quality probiotic strains. Scientifically, it has been proven that when taken in appropriate doses, probiotics positively impact human health by enhancing gut health and reducing intestinal inflammation. Probiotics play a crucial role in preventive healthcare by boosting immunity before diseases occur, which positions the market for growth over the forecast period. This growth is supported by the increasing awareness of preventive health practices, improved living standards, higher disposable incomes, and an aging population. The accessibility of information on preventive healthcare through the internet further contributes to this awareness. In the United States, the probiotics market is characterized by products targeting various demographics, including different age groups and genders. This segmentation allows local players to diversify their product offerings effectively. Over the next three years, there is expected to be sustained demand for probiotic-infused food, beverages, and dietary supplements in the U.S. According to a study by SkyQuest, the use of probiotics among Americans has increased by 66%, with Italy seeing a 188% rise in people using probiotics for less than six months, and China experiencing a 108% increase in probiotic use over the previous six months. Consequently, the significant uptake of probiotics has considerably boosted the market size in 2023.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Probiotics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Probiotics Market Segmental Analysis

The global probiotics market is segmented by Product Type, Ingredient, End-use, Distribution Channel, and Region. Based on Product, the market is segmented into Functional Food & Beverages (Dairy Products, Non-dairy Beverages, Infant Formula, Cereals), Dietary Supplements (Tablets, Capsules, Powder, Liquids, Soft Gels, Gel Caps), and Feed. Based on Ingredients, the market is segment into Bacterial (Lactobacilli [Lactobacillus Acidophilus, Lactobacillus Rhamnosus, Lactobacillus Casei, Lactobacillus Reuteri], Bifidobacterium, Streptococcus Thermophilus), And Yeast (Saccharomyces Boulardii, Others). Based on End-use, the market is segmented into Human and Animal. Based on Distribution Channel, the market is classified into Hypermarkets/Supermarkets, Pharmacies/Drugstores, Specialty Stores, Online, and Convenience Stores/Small Retail Formats. Based on region the global probiotics market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa.

Drivers of the Global Probiotics Market

An important driver in the probiotic market is the increasing consumer interest in natural and organic products, driven by the trend towards healthy living. This has led probiotic manufacturers to develop clean label formulations and incorporate organic ingredients into their products. Consumers are seeking clean labels and natural ingredients, resulting in a growing popularity of probiotics free from artificial preservatives and GMOs. These natural and organic probiotics not only meet consumer demand but also align with the broader trends of health and wellness, further propelling market growth.

Restraints in the Global Probiotics Market

The lack of standardization poses a significant threat to the probiotic market by creating regional disparities in quality and efficacy benchmarks. This inconsistency undermines consumer confidence and hampers market growth, as consumers seek reliable assurance regarding product effectiveness and health benefits. Addressing these challenges would require international standardization of regulations to support both probiotic manufacturers and consumers, ensuring consistent quality and efficacy across different regions.

Market Trends of the Global Probiotics Market

Enhanced understanding of the microbiome and advancements in sequencing technologies have illuminated the diverse nature of gut health among consumers. This progress has enabled the development of targeted probiotic formulations tailored to specific diseases or dysbiosis patterns. Customized probiotics, being more effective and adaptable, appeal to consumers focused on optimizing their digestive health. Consequently, the market for personalized probiotics is expected to significantly shape future trends and innovations in the industry.