Global Men's Underwear Market Size, Share, Growth Analysis, By Type(Trunks, boxer briefs), By Fabric(Nylon, modal) - Industry Forecast 2024-2031

Global Men's Underwear Market size was valued at USD 39.11 billion in 2022 and is poised to grow from USD 41.22 billion in 2023 to USD 62.78 billion by 2031, growing at a CAGR of 5.40% during the forecast period (2024-2031).

The global men's underwear market is poised for growth, buoyed by factors such as increasing awareness of health and personal hygiene, alongside a diverse array of products catering to various needs. This expansion is fueled by evolving fashion trends, rising disposable incomes, and shifting consumer lifestyles. Despite the setback caused by the COVID-19 pandemic, market recovery is expected as normalcy resumes, with Millennials driving demand due to their openness to new products. The emergence of modern retail outlets enhances product visibility, while companies invest in research and development to create inclusive designs and innovative fabrics. For example, Saxx pioneers with features like 3D hammock-shaped pouches and nine-panel fabric constructions, offering enhanced comfort and functionality. Such innovations are anticipated to not only broaden manufacturers' opportunities but also entice consumers towards unconventional choices beyond traditional styles.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Men's Underwear Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Men's Underwear Market Segmental Analysis

Global Men's Underwear Market is segmented on the basis of type, fabric and region. By type, the Men's Underwear Market is segmented into trunks, boxer briefs, briefs, and others. By fabric, the market is segmented into nylon, modal, cotton, and others. By region, the Men's Underwear Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Men's Underwear Market

A significant factor propelling the worldwide Men's Underwear market is the increasing recognition of health and cleanliness among men. They are becoming increasingly mindful of their personal hygiene and are choosing underwear that provides superior moisture control, breathability, and odor management. This shift is notably noticeable in developing nations, where escalating disposable incomes and urbanization are fostering a heightened emphasis on personal hygiene and self-care. Consequently, brands are prioritizing the development of underwear equipped with antimicrobial attributes, moisture-wicking materials, and enhanced ventilation to meet this rising demand.

Restraints in the Global Men's Underwear Market

The men's underwear market is characterized by intense competition among numerous manufacturers vying for consumer attention through product features, quality, pricing, and brand recognition. This fierce rivalry frequently sparks price wars, ultimately squeezing manufacturer profit margins.

Market Trends of the Global Men's Underwear Market

In response to growing consumer preference for top-notch comfort and quality, there's a rising trend of individuals being more willing to invest in premium underwear crafted from high-quality materials. This demand has prompted brands to cater to such preferences by introducing a range of luxury men's underwear options, boasting features like moisture-wicking, odor resistance, and breathable fabrics.