Global Tissue Paper Market Size, Share, Growth Analysis, By Type(Toilet Tissue and Facial Tissue), By Application(Residential and Commercial) - Industry Forecast 2024-2031

The Global Tissue Paper Market size was valued at USD 21.70 billion in 2022 and is poised to grow from USD 22.46 billion in 2023 to USD 29.57 billion by 2031, growing at a CAGR of 3.5% in the forecast period (2024-2031).

Growing awareness of sanitation and personal care, along with an increasing emphasis on hygiene and cleanliness, are likely to drive up market demand for tissue paper goods. Government initiatives towards green and sustainable consumer products are projected to drive the demand for biodegradable tissue paper products. To lessen the environmental damage caused by widespread tree cutting, major firms are investing in the production of recyclable and biodegradable products. Furthermore, the usage of natural components that lessen the spread of bacterial illnesses, like aloe vera and almond oils, is driving expansion in the global market. The market for tissue paper products is being driven by the growing requirement for personal care goods to maintain hygiene and cleanliness. The growing population and healthcare spending are also driving the market's expansion. Future market expansion is anticipated as a result of significant infrastructural expansions and fast urbanization. Major companies are launching new sustainable and environmentally friendly products, which is expected to increase industry sales. However, environmental issues including deforestation and global warming are limiting the growth of pulp-based products, which is impeding the expansion of the global market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tissue Paper Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tissue Paper Market Segmental Analysis

Global Tissue Paper market is segmented by type, application, and region. Based on type, the market can be segmented into toilet tissue and facial tissue. Based on application, the market is segmented into residential and commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Tissue Paper Market

One of the main factors propelling the global tissue paper market is the rising need for sanitation and hygiene goods. The market for tissue paper products, including paper towels, toilet paper, and facial tissues, is predicted to increase as consumers become more conscious of the value of hygiene and personal care. In addition, businesses are investing in R&D to launch novel and inventive products as a result of the growing demand for sustainable and environmentally friendly products. Growing government attempts to promote environmentally friendly and sustainably produced consumer goods are another factor driving this demand.

Restraints in the Global Tissue Paper Market

Global warming and deforestation are two main environmental challenges that are limiting the tissue paper business. The pulp and paper business is notorious for heavily depending on natural resources, especially trees, which causes environmental deterioration and deforestation. Furthermore, a large quantity of trash is produced during the manufacture of tissue paper products, which adds to pollution in the environment. The demand for sustainable and environmentally friendly tissue paper goods, such as recycled and biodegradable varieties, has increased as a result of these worries. The market expansion for tissue paper is, however, severely constrained by the high cost of manufacturing such goods.

Market Trends of the Global Tissue Paper Market

The growing demand for sustainable and environmentally friendly tissue paper goods is one of the major market trends in the tissue paper industry. Customers are looking for products with as little of an impact on the environment as possible as they become more environmentally conscious. Consequently, businesses are making investments in the creation of easily decomposable, recyclable, and biodegradable tissue paper products, which help to lessen environmental pollution. Furthermore, because of their calming and antibacterial qualities, natural chemicals like aloe vera and almond oil are becoming more and more popular when it comes to making tissue paper. In the next years, this tendency is anticipated to fuel the tissue paper market's expansion.