Global Personal Care Appliances Market Size, Share, Growth Analysis, By Product(Hair Care, Hair Dryer), By Power Supply(Battery Operated, Electric) - Industry Forecast 2024-2031

Global Personal Care Appliances Market size was valued at USD 33 billion in 2022 and is poised to grow from USD 37.26 billion in 2023 to USD 98.43 billion by 2031, growing at a CAGR of 12.91% in the forecast period (2024-2031).

Several important factors drive the personal care electrical appliances market. The increasing number of working women, especially in developing countries, is a major factor. At the same time, there's a growing demand for grooming tools, particularly among men, as beauty standards change and people become more aware of grooming. Technological advancements, especially in hair care tools, also play a big role in boosting the market. As people's incomes rise, they're expected to spend more on self-care, which will further drive market growth. To keep up with this trend, personal care companies are taking proactive steps like developing new products, merging with other companies, and expanding into new areas. All these efforts together strengthen market growth and development in the ever-changing world of personal care electrical appliances.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Personal Care Appliances Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Personal Care Appliances Market Segmental Analysis

The global personal care appliances market is segmented on the basis of product, power supply, sales channel, region. By product, the market is segmented into hair care, hair dryer, hair straightener, hair styler, hair removal, trimmer, power shaver, epilator, others, oral care, powered toothbrush, oral irrigator, others. By power supply, the market is segmented into battery operated, electric. By sales channel, the market is segmented into online and retail. By Region, the market is segmented into North America, Europe, Latin America, Asia- Pacific, Middle East and Africa.

Drivers of the Global Personal Care Appliances Market

Marketing campaigns and endorsements by celebrities and influencers are important for increasing consumer awareness and boosting demand for personal care appliances.

Restraints in the Global Personal Care Appliances Market

Advanced personal care appliances often have higher prices, which might make them less accessible to consumers who are sensitive to prices, especially in developing countries.

Market Trends of the Global Personal Care Appliances Market

The increasing focus on personal grooming, self-care, and overall wellness is leading to a higher demand for various personal care appliances.