Global Gummy Vitamins Market Size, Share, Growth Analysis, By Distribution Chanel(Non-store-based and store-based), By Source(Plants and animals), By Application(Vitamins, minerals), By End-user(Adults and children) - Industry Forecast 2023-2030

Global Gummy Vitamins Market size was valued at USD 5.04 billion in 2021 and is poised to grow from USD 5.5 billion in 2022 to USD 6.04 billion by 2030, growing at a CAGR of 9.17% in the forecast period (2023-2030)

Gummy vitamins have gained popularity due to their ease of chewing, making them a preferred choice for individuals who have difficulty swallowing pills. In response to increased customer demand for alternative vitamin sources, innovative products such as hemp-based gummies and pet gummies have entered the market. Previously, gummy vitamins were limited to a few flavors and colors, but with growing awareness and usage, they have gained wider recognition and acceptance. Church & Dwight Co., Inc., a US-based producer, has focused on developing a diverse line of gummies in various flavors such as lemon, orange, cherry, strawberry, and more. In March 2020, US start-up 16VIT introduced sticky vitamin supplements tailored to the health needs of modern gamers, including products like START, BLINK, CONTINUE, and RESET. With a range of supplements, energy drinks, and multivitamins targeted towards avid gamers, the company is well-positioned to tap into the expanding vitamin supplements market.

The growing population and increased consumer knowledge in both emerging and developed countries are key factors driving the preference for nutritional products like dietary supplements. Manufacturers have introduced a variety of vitamin supplements to meet the increasing demand, including products tailored to specific consumer groups such as vegetarians, diabetics, adults, and children, thus expanding the market. The COVID-19 pandemic has further fueled the market for immune boosters. Vitamins C and D are associated with increased immunity, leading consumers to become more health-conscious and seek nutritious foods to enhance their mental and physical well-being. Gummy vitamins are particularly appealing to consumers due to their superior taste. They cater to children and the elderly who often struggle to swallow traditional vitamin pills. Consequently, the market is expected to expand in the coming years.

However, it's important to note that gummy vitamins typically contain sugar, which can lead to increased calorie intake and potential health risks such as diabetes and heart disease. Overconsumption of gummy vitamins in children can also result in health issues like kidney stones. Moreover, minerals like iron are often challenging to include in gummies, limiting their nutritional composition. These factors act as potential restraints on the market's growth.

Segments covered in this report

The Global Gummy Vitamins Market is segmented on the basis of distribution channel, source, application, end-user, and region. By distribution channel, the market is segmented into non-store-based and store-based. By source, market is segmented into plants and animals. By application, market is segmented into vitamins, minerals, omega fatty acids, proteins, and other substances (Probiotics, Botanicals, and Fibers). By end use, market is segmented into adults and children. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver

The revenue growth of the market is expected to be driven by the increasing vegetarian population worldwide and the prevalence of malnourished individuals. The vegetarian population has been growing significantly, with approximately 79 million vegetarians worldwide as of January 2021, accounting for approximately 1% of the global population. Animals are a primary source of vitamins and essential nutrients, and as more consumers shift towards plant-based diets, there is an increasing demand for vegetarian multivitamins as nutritional supplements. This trend is expected to continue in the coming years, supporting the growth of the market. Additionally, the presence of malnourished individuals further contributes to the demand for nutritional supplements, including vegetarian multivitamins, as a means to address deficiencies and improve overall health.

Restraint

Gummy vitamins have certain limitations and are considered less effective substitutes for vitamins and other nutrients compared to animal and plant-based sources. Traditional sources of vitamins, minerals, iron, zinc, and other nutrients derived from animal and plant-based sources are generally more effective in providing necessary nutrition. Vitamin sprays, on the other hand, offer a tasty alternative to gummy vitamins. These sprays have a higher absorption rate compared to chewing gummies that contain nutrients.

Overconsumption of gummy vitamins can have adverse health effects, and their high sugar content is associated with tooth decay, heart disease, and weight gain. These candies contain sugar and citric acid, which can stick to the teeth and contribute to cavities and dental health issues. Consequently, the market growth of gummy vitamins may be hampered by these factors. It is important to note that gummies are considered less reliable than traditional sources of vitamins and other vital nutrients, further limiting the demand for gummy vitamins.

Market Trends

Gummy vitamins are commonly purchased by women offline as they seek to enhance their beauty and improve various aspects of their body, such as skin, hair, and nails. Beauty supplements, rich in amino acids like collagen and biotin, are popular as they help strengthen the skin and promote hair growth. Prenatal multivitamin gummies have gained popularity among women as they provide a convenient way to incorporate a variety of fruits and vegetables into their diet while also delivering essential nutrients and vitamins necessary for expectant mothers.

Aesthetic Nutrition Pvt. Ltd., a leading company in the market, has recently introduced a new product called power gummy hair vitamins. This product serves as a cost-effective alternative to expensive salon treatments for hair improvement. It has the potential to revolutionize the hair care sector by eliminating the need for costly salon fees and offering a convenient solution for improving hair health.