Global Hummus Market Size, Share, Growth Analysis, By Type(Classic, Roasted Garlic), By Packaging(Tubs/Cups, Jars/Bottles), By Distribution Channel(Supermarkets/Hypermarkets, Convenience Stores) - Industry Forecast 2023-2030

Hummus Market size was valued at USD 3.15 billion in 2021 and is poised to grow from USD 3.6 billion in 2022 to USD 10.21 billion by 2030, growing at a CAGR of 14.7% in the forecast period (2023-2030)

Hummus, also known as humous, is a popular Middle Eastern dip or spread made with sesame seeds, chickpeas, olive oil, lemon juice, salt, and garlic. It is traditionally enjoyed with pita bread, and the combination of proteins in hummus and bread creates a delightful flavor experience. In recent years, there has been a significant increase in the popularity of various dips, sauces, and spreads, and hummus has been at the forefront of this trend. The growing consumer demand for healthy and enjoyable dips or spreads has been a key driver behind the expansion of the hummus market. This Middle Eastern dip, typically made with chickpeas, tahini, garlic, and olive oil, has become highly sought after. Additionally, variations of hummus using other pulses and vegetables, such as sweet potato or beetroot, have further diversified the product offerings.

As larger food producers have struggled to meet the rising demand, it has created opportunities for smaller companies to enter and gain market share. The perception of hummus as a healthy dip has fueled its sales, with quarterly results nearly tripling in various countries. The increasing health consciousness among consumers has played a significant role in promoting the usage of hummus. Packed with vitamins, proteins, and minerals, hummus is considered a nutritious dip that promotes bone, muscle, and skin strength while also helping to reduce cholesterol levels. Furthermore, the wide availability of hummus in various ranges and its ability to enhance the flavor of food products have contributed to its market growth. The versatility and nutritional benefits of hummus make it a popular choice among consumers seeking both taste and health benefits in their food choices.

Segments covered in this report

Hummus market is segmented based on the type, packaging, distribution channel, and region. Based on type, the market is segmented classic, roasted garlic, white bean, black olive, red pepper, and others. Based on packaging, the market is segmented into tubs/cups, jars/bottles, and others. based on distribution channel, the hummus market is segmented into supermarkets/hypermarkets, convenience stores, grocery stores, and online retails. By region, the Hummus Market is segmented into North America, Asia Pacific, Europe, Latin America, and MEA.

Driver

The growing demand for healthy and nutritious food options has significantly contributed to the increased popularity of hummus. This Middle Eastern dip offers numerous health benefits as it contains a range of proteins, fiber, antioxidants, vitamins, and other essential nutrients. The rising trend of indulging in health-conscious snacks, both as between-meal options and on-the-go, has further fueled the demand for hummus. Additionally, the product has gained popularity among millennials, who are increasingly seeking healthier food choices.

Hummus stands out for its unique flavor profile, ease of preparation, and its status as a plant-based dip option. These factors have captivated customers' attention and established hummus as a staple in many refrigerators. Moreover, the fast-paced and hectic lifestyles of consumers have led to an increased demand for convenient and healthy bite-sized snacks, aligning with the qualities offered by hummus. As a result, sales of hummus have seen significant growth, driven by its appeal to health-conscious individuals seeking convenient and nutritious options.

Restraint

The rise in product adulteration is hampering the growth of the hummus market. Recalls of hummus products due to issues like contamination have become a major concern in the industry, negatively impacting market growth. An example of this is the voluntary recall by Sabra Dipping Company, LLC in March 2021, where containers of classic hummus were recalled due to Salmonella contamination, in coordination with the FDA. Additionally, the market presence of various other plant-based dips, such as tahini and salsa, along with their increasing popularity among consumers, is expected to further impede the growth of the hummus market.

Market Trends

The rise of the vegan trend is driving the growth of the hummus market, particularly in developed economies like North America and Europe. Veganism has gained significant popularity as people become more concerned about animal welfare and environmental sustainability. As a result, hummus, being a popular plant-based dip, has experienced increased sales worldwide.