PUBLISHER: ResearchInChina | PRODUCT CODE: 1567945
PUBLISHER: ResearchInChina | PRODUCT CODE: 1567945
Automotive Smart Exteriors Research Report, 2024
Research on automotive smart exteriors: in the trend towards electrification and intelligence, which exteriors will be replaced by intelligence?
The Automotive Smart Exteriors Research Report, 2024 released by ResearchInChina analyzes and studies the installation, market size, content-per-car value, competitive pattern, suppliers' strategy, OEMs' strategy, and development trends of various automotive smart exteriors.
The research covers the following:
Digital grille: digital grille (application scenarios and development history); active grille shutter (installations and installation rate, distribution by price range, and competitive pattern); luminous interactive grille (installations and installation rate, market size, supplier pattern, etc.).
Smart charging gate: features, installation, vehicle model cases, suppliers, development trends, etc.
Hidden door handle: categories, system costs, installation, market size, vehicle model cases, suppliers and competitive pattern, development trends, etc.
Intelligent headlight: development history, main technology routes, installations, penetration rate, vehicle model cases, suppliers, etc.
Body ambient lighting: various body ambient lights, luminous LOGO, application scenarios of projector lamp, installation rate, application cases, etc.
Smart B-pillar: features, vehicle model cases, etc.
Smart glass: features, new applications and trends, etc.
Electronic exterior rearview mirror: features, vehicle model cases, development trends, etc.
1. In 2030, China's new energy passenger car exteriors market will be valued at more than RMB150 billion.
In the trend towards electrification and intelligence, the penetration rate of smart exteriors in passenger cars in China is on the rise. By one estimate, the penetration rate was 10.4% in 2023 and is expected to reach 20.8% in 2030.
Compared with traditional exteriors, smart exteriors boast higher content-per-car value.
The cost of traditional exteriors is about RMB2,000 per car (excluding headlights), largely for bumpers, exterior rearview mirrors, sealing strips, and wheel trims. If the cost of headlights is added (by RMB2,800-3,800 for LED headlights per car), the cost of exteriors per car will be around RMB5,000.
In the intelligent upgrade process, the value of exteriors has surged. For example, the digital grille is more than 10 times the ordinary grille, the laser headlight is more than 3 times the LED headlight, and the hidden electric door handle is 6.7 times the ordinary door handle. Overall, the content value of smart exteriors per car will be more than 5 times traditional exteriors, that is, the cost per car is RMB10,000 (excluding headlights), and plus headlights, the content-per-car value is higher than RMB20,000.
New energy passenger cars pioneer smart exteriors. On ResearchInChina's estimate, China's new energy passenger car exteriors market will be worth RMB67.55 billion in 2024, of which smart exteriors will be valued at RMB25.05 billion, accounting for 37.1%. It is predicted that China's new energy passenger car exteriors market will be valued at RMB153.19 billion in 2030, of which smart exteriors will take an over 50% share.
2. In the trend towards intelligence, some traditional exteriors are being replaced by intelligence.
As exteriors tend to be smart, some traditional components will gradually be replaced by intelligence, and even non-exterior designs will appear.
1) Non-B pillar design
The non-B pillar design is usually a non-B pillar + hinged door design. Not only is the door opening full of sense of ritual, but the extra-wide door opening (maximum opening of more than 1m) makes it more convenient for users to get on and off the car. The non-B pillar design has received much attention in the market, especially from household and business users who appreciate the convenience and space utilization of this design.
Zeekr MIX, to be launched in the second half of 2024, adopts a non-B pillar design. The removal of B-pillar can further expand the opening area of Zeekr MIX's doors, enhance the airy and open feel and flexibility of the car's interior space, and make the car's interior layout more flexible.
2) Non-door handle design
Hidden door handles are quite controversial, and non-door handle solutions then come out.
In the keyless entry trend, non-door handle design becomes possible. Non-door handle design is a new solution developed for users to unlock and get in and off cars. It often applies wireless inductive unlocking technology and power door system. When the user carries the smart key or authorizes the car via the mobile phone APP to unlock, the control unit triggers the operation of the built-in electric actuator of the door after receiving the command, so that the door automatically pops out or slides at a preset angle, so as to facilitate the user's entry.
In April 2024, Jiyue 07 was unveiled at the Auto China. It adopts a non-door handle design. In addition, Jiyue 07 is also equipped with intelligent inductive power doors, allowing the user to open the door with one button and enabling more intelligent door opening.
3) Non-grille design
The original intention of grille design was to meet the engine's need for air intake and heat dissipation. As new energy vehicles develop, this demand has become much weaker. Non-grille design will become a trend in the future.
At the Tokyo Motor Show in November 2023, Nissan's first all-electric crossover concept car Hyper Urban removed its typical V-Motion grille. This means that in the wave of electrification transformation, Nissan begins to use a non-grille design.
4) Hidden antenna design
Automotive antennas tend to be miniaturized and integrated, and hidden design is one of its future development directions.
The significance of hidden antennas is that the introduction of antennas does not affect the appearance of the vehicle body, that is, they are hidden somewhere on the body. Hidden design requires overall consideration of what types of antennas are used and how to simplify antenna deployment on the vehicle body.
5) Non-rearview mirror design
In current stage, the camera of the electronic exterior rearview mirror is installed in the positions similar to ADAS, mainly on the traditional exterior rearview mirror or at the rear of the vehicle. There is also overlap between the functions of the two, such as blind spot detection and lane change assist based on side cameras. At present, one direction of OEMs to achieve overall cost reduction is reuse of ADAS cameras. From the perspective of field of view, the two have the possibility of reuse. In this period, the camera of the electronic exterior rearview mirror still lies in the traditional positions.
In the future, as traditional rearview mirrors disappear, electronic exterior rearview mirrors will only exist for the purpose of installing cameras, and become much less necessary. Some OEM once mentioned its vision of the future electronic rearview mirror solution in which the camera is expected to be moved to the side of the front hood (position 2. in the figure below) or the top corner of the window (position 3. in the figure below). By then, the "non-rearview mirror" design will be realized.
Table of Contents
1. Overview of Automotive Smart Exteriors Market
- 1.1 Intelligence of Automotive Exteriors
- 1.2 Definition and Scope of Smart Exteriors
- 1.3 Penetration Rate of Smart Exteriors
- 1.4 Content-per-car Value of Exteriors
- 1.5 Automotive Exteriors Market Size
- 1.6 Competitive Pattern of Automotive Exteriors
- 1.7 Consumer Preferences for Automotive Smart Exteriors (1)
- 1.7 Consumer Preferences for Automotive Smart Exteriors (2)
- 1.7 Consumer Preferences for Automotive Smart Exteriors (3)
- 1.7 Consumer Preferences for Automotive Smart Exteriors (4)
- 1.8 Smart Exteriors Constitute the Main External Interaction Body for Vehicles
2. Digital Grille Market
- 2.1 Introduction to Digital Grille
- 2.2 Development History of Digital Grille
- 2.3 Active Grille Shutter
- 2.3.1 Installations and Installation Rate of Active Grille Shutters
- 2.3.2 Distribution of Active Grille Shutters by Price Range
- 2.3.3 Competitive Pattern of Active Grille Shutter
- 2.4 Luminous Interactive Grille
- 2.4.1 Installations and Installation Rate of Luminous Interactive Grille
- 2.4.2 Luminous Interactive Grille Market Size
- 2.4.3 Luminous Interactive Grille Application by OEMs
- 2.4.4 Summary of Luminous Interactive Grille Suppliers
- 2.4.5 Competitive Pattern of Luminous Interactive Grille Suppliers
- 2.5 Statistics for Automotive Grille Patents
- 2.5.1 Ranking of Suppliers and OEMs by Automobile Grille Patent
- 2.5.2 Keywords of Automotive Grille Patents
3. Hidden Electric Door Handle Market
- 3.1 Definition of Hidden Electric Door Handle
- 3.2 Classification of Hidden Electric Door Handles
- 3.3 Installations and Installation Rate of Hidden Electric Door Handles
- 3.4 Installation of Hidden Electric Door Handles by Brand and Model
- 3.5 Installation of Hidden Electric Door Handles by Price Range
- 3.6 Cost Estimation of Hidden Electric Door Handle
- 3.7 Hidden Electric Door Handle Market Size
- 3.8 Suppliers and Competitive Pattern of Hidden Electric Door Handle
- 3.9 Hidden Electric Door Handle Model Cases
- 3.10 Development Trends of Hidden Door Handle
4. Smart Charging Gate Market
- 4.1 Introduction to Smart Charging Gate
- 4.2 Features of Smart Charging Gate
- 4.3 Installations and Installation Rate of Electric Charging Gates
- 4.4 Distribution of Electric Charging Gates by Price Range
- 4.5 Production Models with Smart Charging Gate
- 4.6 Location and Type of Smart Charging Gate
- 4.7 Smart Charging Gate Suppliers
- 4.8 Trends of Smart Charging Gate
5. Intelligent Headlight Market
- 5.1 Development History of Intelligent Headlights
- 5.2 1st Generation Automotive Headlight Market
- 5.3 2nd Generation Automotive Headlight Market
- 5.4 3rd Generation Intelligent Headlight Technology Route
- 5.5 3rd Generation Intelligent Headlight Market: Installations and Penetration Rate of Pixel/Laser Headlights
- 5.6 Installations and Penetration Rate of Light Interaction Function
- 5.7 DLP Headlight
- 5.7.1 Advantages of DLP Headlights
- 5.7.2 Summary of Models Equipped with DLP Headlights
- 5.7.3 Models Equipped with DLP
- 5.7.4 Summary of DLP Headlight Suppliers
- 5.8 Micro LED
- 5.8.1 Summary of Models Equipped with Micro LED
- 5.8.2 Models Equipped with Micro LED
- 5.8.3 Summary of Micro LED Suppliers
- 5.9 LCD Headlight
- 5.10 Intelligent Headlight Technology Trends
6. Vehicle Body Ambient Lighting and Other Markets
- 6.1 Introduction to Vehicle Body Ambient Lighting
- 6.2 Installation Rate of Vehicle Body Ambient Lighting
- 6.3 Regulations on Ambient Lighting
- 6.4 Projector Lamp
- 6.4.1 Features of Film Lens Projector Lamp
- 6.4.2 Features of MLA Projector Lamp
- 6.5 Luminous LOGO and Intelligent Vehicle LOGO
- 6.5.1 Installations and Installation Rate of Luminous LOGO
- 6.5.2 Characteristics of Luminous LOGO and Intelligent Vehicle LOGO Application by OEMs
- 6.6 Smart B-pillar
- 6.6.1 Application Characteristics of Smart B-pillar (1)
- 6.6.2 Application Characteristics of Smart B-pillar (2)
- 6.6.3 Smart B-pillar Models Supported by Fuyao
- 6.7 Smart Glass
- 6.7.1 Application of Smart Glass (1)
- 6.7.2 Application of Smart Glass (2)
- 6.7.3 Application of Smart Glass (3)
- 6.7.4 Application of Smart Glass (4)
- 6.7.5 Application Trends of Smart Glass
- 6.8 Electronic Exterior Rearview Mirror
7. Smart Exterior Installation Strategies of OEMs
- 7.1 Zeekr
- 7.1.1 Smart Exterior Installation Strategy
- 7.1.2 Smart Exterior Vehicle Model Cases (1)
- 7.1.3 Smart Exterior Vehicle Model Cases (2)
- 7.1.4 Smart Exterior Vehicle Model Cases (3)
- 7.1.5 Smart Exterior Vehicle Model Cases (4)
- 7.2 smart
- 7.2.1 Smart Exterior Installation Strategy
- 7.2.2 Smart Exterior Vehicle Model Cases (1)
- 7.2.3 Smart Exterior Vehicle Model Cases (2)
- 7.3 BMW
- 7.3.1 Smart Exterior Installation Strategy
- 7.3.2 Smart Exterior Vehicle Model Cases
- 7.4 Cadillac
- 7.4.1 Smart Exterior Installation Strategy
- 7.4.2 Smart Exterior Vehicle Model Cases (1)
- 7.4.3 Smart Exterior Vehicle Model Cases (2)
- 7.5 Xiaomi Auto
- 7.5.1 Smart Exterior Installation Strategy
- 7.5.2 Smart Exterior Vehicle Model Cases (1)
- 7.5.3 Smart Exterior Vehicle Model Cases (2)
- 7.6 Mercedes-Benz
- 7.6.1 Smart Exterior Installation Strategy
- 7.6.2 Smart Exterior Vehicle Model Cases
- 7.7 Chery
- 7.7.1 Smart Exterior Installation Strategy
- 7.7.2 Smart Exterior Vehicle Model Cases
- 7.8 BYD
- 7.8.1 Smart Exterior Installation Strategy
- 7.8.2 Smart Exterior Vehicle Model Cases (1)
- 7.8.3 Smart Exterior Vehicle Model Cases (2)
- 7.8.4 Smart Exterior Vehicle Model Cases (3)
- 7.9 Geely
- 7.9.1 Smart Exterior Installation Strategy
- 7.9.2 Smart Exterior Vehicle Model Cases (1)
- 7.9.3 Smart Exterior Vehicle Model Cases (2)
- 7.10 Dongfeng
- 7.10.1 Smart Exterior Installation Strategy
- 7.10.2 Smart Exterior Vehicle Model Cases (1)
- 7.10.3 Smart Exterior Vehicle Model Cases (2)
- 7.10.4 Smart Exterior Vehicle Model Cases (3)
8. Automotive Smart Exteriors Suppliers
- 8.1 Minth Group
- 8.1.1 Smart Exterior Layout
- 8.1.2 Smart Exteriors (1)
- 8.1.3 Smart Exteriors (2)
- 8.1.4 Smart Exteriors (3)
- 8.1.5 Smart Exterior Application Cases
- 8.1.6 Dynamics in Smart Exterior Cooperation (1)
- 8.1.7 Dynamics in Smart Exterior Cooperation (2)
- 8.1.8 Other Dynamics in Smart Exteriors
- 8.1.9 Supporting of Smart Exteriors
- 8.2 Magna
- 8.2.1 Profile
- 8.2.2 Smart Exterior Layout
- 8.2.3 Smart Exteriors (1)
- 8.2.4 Smart Exteriors (2)
- 8.2.5 Smart Exteriors (3)
- 8.3 Hyundai Mobis
- 8.3.1 Profile
- 8.3.2 Global Layout
- 8.3.3 Smart Exterior Layout
- 8.3.4 Deployments in Smart Exteriors
- 8.3.5 Smart Exteriors (1)
- 8.3.6 Smart Exteriors (2)
- 8.3.7 Smart Exteriors (3)
- 8.3.8 Smart Exteriors (4)
- 8.4 HASCO Vision
- 8.4.1 Profile
- 8.4.2 Development History and Financial Data
- 8.4.3 Smart Exteriors (1)
- 8.4.4 Smart Exteriors (2)
- 8.4.5 Smart Exteriors (3)
- 8.4.6 Smart Exterior Application Cases (1)
- 8.4.7 Smart Exterior Application Cases (2)
- 8.5 ITW
- 8.5.1 Profile
- 8.5.2 Smart Exterior Business Layout
- 8.5.3 Smart Exteriors (1)
- 8.5.4 Smart Exteriors (2)
- 8.6 Yanfeng Plastic Omnium (YFPO)
- 8.6.1 Profile
- 8.6.2 Development History
- 8.6.3 Smart Exteriors (1)
- 8.6.4 Smart Exteriors (2)
- 8.6.5 Dynamics in Smart Exterior Cooperation
- 8.7 Hella
- 8.7.1 Profile
- 8.7.2 Operation
- 8.7.3 Development History of Automotive Lighting Technology
- 8.7.4 Development History in China
- 8.7.5 Layout in China
- 8.7.6 Smart Exteriors (1)
- 8.7.7 Smart Exteriors (2)
- 8.7.8 Smart Exteriors (3)
- 8.8 Foshan Electrical and Lighting (FSL)
- 8.8.1 Profile
- 8.8.2 Finance and Equity
- 8.8.3 Smart Exterior Layout
- 8.8.4 Subsidiary Nanning Liaowang Auto Lamp
- 8.8.5 Smart Exterior Layout of Nanning Liaowang Auto Lamp
- 8.8.6 Smart Exteriors of Nanning Liaowang Auto Lamp
- 8.8.7 Subsidiary Foshan NationStar Optoelectronics
- 8.9 Marelli
- 8.9.1 Profile
- 8.9.2 Development History of Smart Exteriors
- 8.9.3 Smart Exterior Layout and Cooperative Customers
- 8.9.4 Smart Exteriors (1)
- 8.9.5 Smart Exteriors (2)
- 8.9.6 Smart Exteriors (3)
- 8.9.7 Smart Exteriors (4)
- 8.9.8 Latest Products in Smart Exteriors
- 8.10 Valeo
- 8.10.1 Profile
- 8.10.2 Development History of Smart Exteriors
- 8.10.3 Layout in China
- 8.10.4 Smart Exteriors (1)
- 8.10.5 Smart Exteriors (2)
- 8.10.6 Smart Exteriors (3)
- 8.10.7 Smart Exterior Application Cases
9. Summary and Trends of Automotive Smart Exteriors
- 9.1 Summary of Smart Exterior Solutions of OEMs
- 9.2 Summary of Smart Exterior Solutions of Suppliers
- 9.3 Summary of Development Characteristics of Exteriors Market
- 9.4 Trend 1
- 9.5 Trend 2
- 9.6 Trend 3
- 9.7 Trend 4
- 9.8 Trend 5
- 9.9 Trend 6
- 9.10 Disappearing Exteriors
- 9.10.1 Disappearing Exteriors (1)
- 9.10.2 Disappearing Exteriors (2)
- 9.10.3 Disappearing Exteriors (3)
- 9.10.4 Disappearing Exteriors (4)
- 9.10.5 Disappearing Exteriors (5)
