Europe Online Food Delivery Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

Europe Online Food Delivery Market Trends & Summary

Europe Online Food Delivery Market was worth USD 31.24 billion in 2024 and is estimated to grow at USD 70.02 billion by 2033, at a CAGR of 9.38% during the forecast period of 2025 to 2033. The growth is fueled by rising smartphone penetration, hectic lifestyle of consumers, and rising need for convenience. The growth in third-party food delivery platforms, restaurant-owned platforms, and cloud kitchens has heavily influenced market growth.

Europe Online Food Delivery Market Forecast Report by Platform Type (Mobile Applications, Websites), Business Model (Order Focused Food Delivery System, Logistics Based Food Delivery System, Full-Service Food Delivery System), Payment Method (Online Payment, Cash on Delivery), Country and Company Analysis 2025-2033.

Europe Online Food Delivery Market Outlooks

Online food delivery is defined as the ordering of meals, groceries, or drinks from restaurants, cloud kitchens, and supermarkets through mobile apps or websites. Menus can be scanned by customers, orders can be placed, and food can be delivered to their home in a matter of minutes. This process has transformed the food market by providing convenience, choice, and time-saving advantages.

In Europe, online food delivery has gained immense popularity due to changing consumer lifestyles, increasing smartphone penetration, and the rise of app-based services like Uber Eats, Deliveroo, and Just Eat. The demand surged further during the COVID-19 pandemic, as people relied on contactless delivery for safety. Uses of online food delivery include quick access to meals, catering to dietary preferences, and supporting local restaurants. It also advantages companies by growing their audience and boosting earnings. With technological advancements such as AI-powered recommendations and real-time monitoring, the European online food delivery market continues to expand, transforming the way people dine and consume food.

Growth Drivers in the Europe Online Food Delivery Market

Increasing Smartphone and Internet Penetration

Growing smartphone and high-speed internet penetration has strongly promoted the online food delivery market in Europe. Consumers are able to access food delivery sites comfortably through easy-to-use mobile applications, causing increased engagement. Better connectivity allows easy transactions, real-time monitoring, and customized suggestions, hence easier ordering of food. With digital uptake rising even in rural areas, demand for online food ordering services is likely to increase consistently. 94% of EU households were connected to the internet in 2024, with the Netherlands and Luxembourg leading (99%), followed by Finland and Denmark (97%), while Greece and Croatia had the lowest (87%). Compared to 2014, there is considerable growth in Bulgaria (from 63%) and Romania (from 56%), both now above 90%. The same catching-up effect can be seen in Turkiye.

Changing Consumer Lifestyles and Preferences

Fast-paced lifestyles and increased desire for convenience have driven the penetration of online food ordering services in Europe. Customers, especially young professionals and students, prefer swift and convenient meal solutions over home cooking. Furthermore, increased demand for health-oriented and specialty meals has prompted the growth of variety foods available on delivery platforms, including organic, vegan, and gluten-free options.

Expansion of Cloud Kitchens and Restaurant Partnerships

Growth in cloud kitchens and partnerships between restaurants and food delivery platforms have helped in market growth. Cloud kitchens, which do not have physical dine-in areas, concentrate on online orders alone, cutting down operational expenses while enhancing efficiency. Restaurants are also utilizing partnerships with platforms such as Uber Eats, Deliveroo, and Just Eat to increase the customer base, boosting order quantities and revenue. April 2022, Growth Kitchen raised GBP 3 million in seed funding from PactVC to scale its delivery kitchen model. The business seeks to enable restaurants to grow like a SaaS company but retain ownership, using technology and data science to grow from a handful of kitchens to hundreds across Europe.

Challenges in the Europe Online Food Delivery Market

High Competition and Price Wars

The European online food delivery market is extremely competitive with several platforms competing for market leadership. Firms often resort to price wars by providing discounts and promotions to secure customers, and this results in lower profit margins. Staying profitable while staying competitive in pricing is a major challenge, especially for smaller firms that are not able to hold on to the business.

Strict food safety laws and labor regulations

Strict food safety laws, labor regulations, and environmental rules present operating challenges for online food delivery businesses. Compliance with disparate rules in diverse European nations adds complexity to operations. Also, ensuring on-time deliveries, handling driver availability, and keeping food fresh in transit are logistical challenges, especially in high-density urban centers.

Europe Online Mobile Food Delivery Market

Mobile food ordering apps reign supreme in the European market, providing an easy ordering experience with personalized suggestions, GPS navigation, and secure payment gateways. Having the facility to order food at a smartphone tap has propelled demand for mobile-based services. Apps such as Uber Eats, Glovo, and Just Eat keep growing their app features to improve user experience.

Europe Websites Online Food Delivery Market

Although mobile apps are on the rise, websites continue to play an important part in the European online food delivery market. It is preferred by many consumers to order through web platforms because they are more easily accessible on wider screens, especially in workplaces. Websites also permit browsing through menu items in a detailed manner and effortless customization of orders, addressing both individuals and corporate clients.

Europe Online Order Focused Food Delivery Market

This category comprises websites that mostly support online ordering while restaurants take care of delivery logistics. Most independent and local restaurants employ this platform to evade heavy commission charges by third-party food delivery services. It enables businesses to access more customers while they have control over the quality and efficiency of delivery.

Europe Online Logistics Based Food Delivery Market

Logistics-driven platforms process both food ordering and delivery, providing an end-to-end service for restaurants and consumers. Players such as Deliveroo and Uber Eats deal with a fleet of drivers to make deliveries fast. This system is more convenient for customers and enables restaurants to concentrate on preparing food only.

Europe Online Food Delivery Payment Market

The use of digital payment solutions such as credit cards, digital wallets, and buy-now-pay-later has transformed the online food delivery market. Safe and hassle-free payment gateways increase customer confidence, while bundled loyalty programs promote repeat buying. Contactless payments have further fueled digital transactions in the region.

France Online Food Delivery Market

France has a well-developed food delivery industry, driven by continued urbanization and a high penetration rate of smartphones among consumers. In cities such as Paris, Lyon, and Marseille, top platforms Uber Eats and Deliveroo have taken a dominant position, substantially changing the means through which inhabitants consume meals. These services provide an extensive variety of cuisine options that cater to diverse palates, featuring everything from classic French dishes and artisanal fare to gourmet and organic meals that prioritize quality ingredients and sustainability. This rich tapestry of offerings reflects not only the culinary heritage of France but also the increasing demand for convenience and flexibility in dining experiences.

Germany Online Food Delivery Market

Germany's online meal delivery market is growing strongly, fueled by high demand in urban areas. Players such as Lieferando have become successful by offering a range of dietary choices, including vegetarian and sustainable meal options. In December 2022, Oda, a leading European online grocery delivery player with operations in Norway, Finland, and Germany, reported a successful equity funding round, raising a whopping 1.5 billion Norwegian crowns.

Spain Online Food Delivery Market

The Spanish market has seen fast growth due to heightened digital adoption and an increase in tourism. Local and foreign delivery platforms are now competing to serve a diverse customer base, and there is growing consumption of traditional Spanish foods being ordered online. In February 2024, Pro a Pro Spain, METRO's delivery expert and member of the METRO group, laid out its ambitions to grow considerably in Spain by 2030. It plans to invest in multi-temperature warehouses and to improve its logistics and distribution network across the country. Pro a Pro Spain will become a prime food delivery service provider for the organized hospitality market, adding to the wholesale activities of MAKRO Spain. This growth supports METRO's overall strategy to significantly develop its Food Service Distribution business.

United Kingdom Online Food Delivery Market

The UK has one of the most advanced online food delivery markets in Europe. Intensified urbanization and shifting tastes among consumers have fueled demand here. Online channels like Just Eat, Deliveroo, and Uber Eats are offering a lot of restaurant variety and quick delivery options. During March 2023, British supermarket chain Sainsbury's collaborated with the food delivery application Just Eat for speedy delivery from 175 points across the nation. This partnership allowed consumers to have grocery delivered straight to their doorstep and helped generate a sharp rise in sales, pointing to the rising trend of collaborations in the market.

Russia Online Food Delivery Market

The online food delivery market in Russia has grown tremendously, particularly in large cities such as Moscow and St. Petersburg. Market expansion into regional markets and collaborations with local restaurants have helped drive this increased market penetration. As per DATA REPORTAL, in 2024, there were 130.4 million internet users in the Russian Federation, which led to an internet penetration rate of 90.4%. The ease of placing food orders on mobile apps and websites has caused a significant increase in the frequency and number of online food orders. These technological developments have enabled food delivery businesses to reach and serve more consumers effectively, thereby further fueling the expansion of the market.

Netherlands Online Food Delivery Market

The Netherlands has a strong online food delivery market, which is mainly dominated by the likes of Thuisbezorgd.nl, which has successfully leveraged the increasing demand for convenient dining options. This vibrant market has been greatly affected by the nation's focus on sustainability, and numerous delivery operations have embraced environmental-friendly practices aimed at minimizing carbon emissions. DPD Netherlands, a leading player in the parcel delivery market, hit the news headlines in November 2022 when it announced a strategic buyout of Cool Runnings Transport BV, an organization known for its innovative transportation solutions. This purchase aligns perfectly with DPD Netherlands' overall strategy to strengthen its presence in both the food delivery and healthcare delivery industries, reflecting a deliberate intention to diversify its service platform while responding to increasing consumer interest in secure, rapid, and environmentally friendly delivery alternatives. This step not only reflects DPD's eagerness to upgrade its operational efficiency but also reflects the continuous change of the food delivery environment in the Netherlands.

Europe Online Food Delivery Market Segments

Platform Type

1. Mobile Applications

2. Websites

Business Model

1. Order Focused Food Delivery System

2. Logistics Based Food Delivery System

3. Full-Service Food Delivery System

Payment Method

1. Online Payment

2. Cash on Delivery

Country

1. France

2. Germany

3. Italy

4. Spain

5. United Kingdom

6. Belgium

7. Netherlands

8. Russia

9. Poland

10. Greece

11. Norway

12. Romania

13. Portugal

14. Row of Europe

Companies have been covered from 5 viewpoints

• Overviews
• Key Person
• Recent Developments
• Product Portfolio
• Revenue

Company Analysis

1. Delivery Hero SE

2. Grab Holdings Inc.

3. Uber Technologies Inc.

4. roofoods Ltd (Deliveroo)

5. Yum! Brands Inc.

6. DoorDash Inc.

7. Zomato Ltd.