PUBLISHER: Renub Research | PRODUCT CODE: 1484145
PUBLISHER: Renub Research | PRODUCT CODE: 1484145
United States Toys Market Report by Toys Segmentation, Sales Channel, and Company Analysis 2024-2032
United States Toys Market size is anticipated to be about US$ 41.06 Billion by 2032. The CAGR for the market from 2024 to 2032 is 4.31%. Renub Research states that it equaled to US$ 28.09 Billion in 2023.
A toy is an object that kids mostly use for play. Playing with toys helps kids acquire lifelong abilities that they will need in the future. Playing with toys is a standard pastime for kids with educational value because it teaches them many essential life skills, such as how to solve problems. Toys range from the most basic to the most intricate, from a child's chosen stick they assume to be a hobby to elaborate and sophisticated mechanical systems. The development of coordination and other manual abilities stems from children's cumulative experiences handling toys like marbles, jackstones, and other objects that must be dealt with both hands and bodies. Spatial relationship puzzles test mental agility starting in early childhood.
United States Toys Market Growth Trends
The growing trend of educational toys that encourage STEM (science, technology, engineering, and math) skills results from parents' desire to improve their kids' education from a young age. The United States toys market is expanding because of this.
Given that play is essential to children's learning and development, 81% of parents are inclined to ensure their children have at least one educational toy, per the Toys Association.
It also says that almost two out of every three parents (65%) will consider how the toy they select helps develop a skill set, especially when it comes to enhancing children's comprehension of STEAM concepts and even everyday tasks like cleaning, cooking, sewing, and baking. When purchasing a toy for their child, slightly more than half (51%) of parents also consider mental health.
The US toys industry is also seeing a rise in demand for environmentally friendly toys. Customers favor businesses that offer these kinds of goods.
In a survey of American parents conducted by the Toy Association, 45% of parents under 40 took the environment into account when choosing a toy.
According to a Deloitte 2023 Sustainable Consumer research, durability (i.e., quality over quantity) is what consumers care about most regarding sustainability and product purchases (58%).
A positive US toys market outlook is provided by the increasing integration of virtual reality (VR) and augmented reality (AR) into toys to provide immersive play experiences. Thanks to these technologies, kids can play in virtual worlds creatively, combining real-world and digital play.
In November 2023 - Verizon launched an interactive augmented reality experience with Toys for Tots in honor of Disney's newest film, "Wish."
For many people, collecting hobby toys has become a popular pastime. Building a collection of these objects, which range from rare rarities to action figures, has an innate appeal, driving the toys market in the US. Nostalgia is a significant factor in why people are driven to collect hobby toys. Playthings from childhood typically have sentimental importance, and gathering them as adults helps us connect to the past.
In the holiday season, 89% of parents polled by the Toy Association buy adult toys, with 43% purchasing gifts for their partner or spouse. In addition, 53% of the men surveyed and 48% of millennial parents under 40 will buy toys for themselves.
United States Toys Industry News
The prominent companies in the United States toys market are Mattel Inc., Hasbro Inc., LEGO, Spin Master Corp., Vtech, Nintendo Company Ltd., Funko Inc., and JAKKS Pacific.
In December 2023 - A New Wave of "X-Men 97" Figures Unveiled by Hasbro. Early in 2024, pre-orders for the newest Marvel Legends Series figures will be accepted.
In November 2023 - Fat Brain Toys, one of the top direct-to-consumer toy companies in the country, released its list of the 2023 Hottest Toys. Foosbots are collectible and portable robots that spin to kick a ball when you squeeze their arms. Other toys include SpillAgain, VolleyShot, Trestle Tracks Pro, and new additions to their Pretendables line of pretend play. Air Toobz is a kid-safe turbine that shoots foam balls through modular tubes.
In September 2023 - Toys"R" Us(R), the parent company of WHP Global, has ambitious new ambitions to grow the renowned toy brand. The company stated that it will open Toys"R" Us flagship locations nationwide in 2024 thanks to a partnership with Go! Retail Group. WHP also plans to introduce Toys"R" Us to the travel sector by creating a new shopping experience for cruise ships and airports. In November, Dallas Fort Worth International Airport will have the first Toys"R" Us airport store, thanks to a collaboration with Duty-Free Americas.
In July 2022 - Mattel and SpaceX, owned by Elon Musk, collaborated to introduce a new line of space toys.
By Toys Segmentation - Market is broken up into 11 viewpoints:
1. Action Figures & Accessories
2. Arts & Crafts
3. Building Sets
4. Dolls
5. Explorative & Others Toys
6. Games/Puzzles
7. Infant/Toddler/Preschool Toys
8. Outdoor & Sports Toys
9. Plush
10. Vehicles
11. Youth Electronics
By Sales Channel - Market is broken up into 5 viewpoints:
1. E-commerce
2. Specialty
3. Discounters
4. Department Stores
5. Others
All companies have been covered from 3 viewpoints:
- Overview
- Recent Development
- Revenue
Company Analysis:
1. Mattel Inc.
2. Hasbro Inc.
3. LEGO
4. Spin Master Corp.
5. Vtech
6. Nintendo Company Ltd.
7. Funko Inc.
8. JAKKS Pacific
Table of Contents
1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
- 4.1 Growth Drivers
- 4.2 Challenges
5. United States Toys Market
6. Market Share - United States Toys Market Analysis
- 6.1 By Toys Segmentations
- 6.2 By Sales Channel
7. Toys Segmentations - United States Toys Market
- 7.1 Action Figures & Accessories
- 7.2 Arts & Crafts
- 7.3 Building Sets
- 7.4 Dolls
- 7.5 Explorative & Others Toys
- 7.6 Games/Puzzles
- 7.7 Infant/Toddler/Preschool Toys
- 7.8 Outdoor & Sports Toys
- 7.9 Plush
- 7.10 Vehicles
- 7.11 Youth Electronics
8. Sales Channel - United States Toys Market
- 8.1 E-commerce
- 8.2 Specialty
- 8.3 Discounters
- 8.4 Department Stores
- 8.5 Others
9. Import and Trade Regulations in United States
10. Porter's Five Forces Analysis - United States Toys Market
- 10.1 Bargaining Power of Buyers
- 10.2 Bargaining Power of Suppliers
- 10.3 Degree of Rivalry
- 10.4 Threat of New Entrants
- 10.5 Threat of Substitutes
11. SWOT Analysis - United States Toys Market
- 11.1 Strength
- 11.2 Weakness
- 11.3 Opportunity
- 11.4 Threat
12. Company Analysis
- 12.1 Mattel Inc.
- 12.1.1 Overviews
- 12.1.2 Key Persons
- 12.1.3 Recent Developments
- 12.1.4 Revenues
- 12.2 Hasbro Inc.
- 12.2.1 Overviews
- 12.2.2 Key Persons
- 12.2.3 Recent Developments
- 12.2.4 Revenues
- 12.3 LEGO
- 12.3.1 Overviews
- 12.3.2 Key Persons
- 12.3.3 Recent Developments
- 12.3.4 Revenues
- 12.4 Spin Master Corp.
- 12.4.1 Overviews
- 12.4.2 Key Persons
- 12.4.3 Recent Developments
- 12.4.4 Revenues
- 12.5 Vtech
- 12.5.1 Overviews
- 12.5.2 Key Persons
- 12.5.3 Recent Developments
- 12.5.4 Revenues
- 12.6 Nintendo Company Ltd.
- 12.6.1 Overviews
- 12.6.2 Key Persons
- 12.6.3 Recent Developments
- 12.6.4 Revenues
- 12.7 Funko Inc.
- 12.7.1 Overviews
- 12.7.2 Key Persons
- 12.7.3 Recent Developments
- 12.7.4 Revenues
- 12.8 JAKKS Pacific
- 12.8.1 Overviews
- 12.8.2 Key Persons
- 12.8.3 Recent Developments
- 12.8.4 Revenues
List of Figures
- Figure-01: United States - Toys Market (Billion US$), 2019 - 2023
- Figure-02: United States - Forecast for Toys Market (Billion US$), 2024 - 2032
- Figure-03: Toys Segmentations - Action Figures & Accessories Market (Million US$), 2019 - 2023
- Figure-04: Toys Segmentations - Forecast for Action Figures & Accessories Market (Million US$), 2024 - 2032
- Figure-05: Toys Segmentations - Arts & Crafts Market (Million US$), 2019 - 2023
- Figure-06: Toys Segmentations - Forecast for Arts & Crafts Market (Million US$), 2024 - 2032
- Figure-07: Toys Segmentations - Building Sets Market (Million US$), 2019 - 2023
- Figure-08: Toys Segmentations - Forecast for Building Sets Market (Million US$), 2024 - 2032
- Figure-09: Toys Segmentations - Dolls Market (Million US$), 2019 - 2023
- Figure-10: Toys Segmentations - Forecast for Dolls Market (Million US$), 2024 - 2032
- Figure-11: Toys Segmentations - Explorative & Others Toys Market (Million US$), 2019 - 2023
- Figure-12: Toys Segmentations - Forecast for Explorative & Others Toys Market (Million US$), 2024 - 2032
- Figure-13: Toys Segmentations - Games/Puzzles Market (Million US$), 2019 - 2023
- Figure-14: Toys Segmentations - Forecast for Games/Puzzles Market (Million US$), 2024 - 2032
- Figure-15: Toys Segmentations - Infant/Toddler/Preschool Toys Market (Million US$), 2019 - 2023
- Figure-16: Toys Segmentations - Forecast for Infant/Toddler/Preschool Toys Market (Million US$), 2024 - 2032
- Figure-17: Toys Segmentations - Outdoor & Sports Toys Market (Million US$), 2019 - 2023
- Figure-18: Toys Segmentations - Forecast for Outdoor & Sports Toys Market (Million US$), 2024 - 2032
- Figure-19: Toys Segmentations - Plush Market (Million US$), 2019 - 2023
- Figure-20: Toys Segmentations - Forecast for Plush Market (Million US$), 2024 - 2032
- Figure-21: Toys Segmentations - Vehicles Market (Million US$), 2019 - 2023
- Figure-22: Toys Segmentations - Forecast for Vehicles Market (Million US$), 2024 - 2032
- Figure-23: Toys Segmentations - Youth Electronics Market (Million US$), 2019 - 2023
- Figure-24: Toys Segmentations - Forecast for Youth Electronics Market (Million US$), 2024 - 2032
- Figure-25: Sales Channel - E-commerce Market (Million US$), 2019 - 2023
- Figure-26: Sales Channel - Forecast for E-commerce Market (Million US$), 2024 - 2032
- Figure-27: Sales Channel - Specialty Market (Million US$), 2019 - 2023
- Figure-28: Sales Channel - Forecast for Specialty Market (Million US$), 2024 - 2032
- Figure-29: Sales Channel - Discounters Market (Million US$), 2019 - 2023
- Figure-30: Sales Channel - Forecast for Discounters Market (Million US$), 2024 - 2032
- Figure-31: Sales Channel - Department Stores Market (Million US$), 2019 - 2023
- Figure-32: Sales Channel - Forecast for Department Stores Market (Million US$), 2024 - 2032
- Figure-33: Sales Channel - Others Market (Million US$), 2019 - 2023
- Figure-34: Sales Channel - Forecast for Others Market (Million US$), 2024 - 2032
- Figure-35: Mattel Inc. - Global Revenue (Million US$), 2019 - 2023
- Figure-36: Mattel Inc. - Forecast for Global Revenue (Million US$), 2024 - 2032
- Figure-37: Hasbro Inc. - Global Revenue (Million US$), 2019 - 2023
- Figure-38: Hasbro Inc. - Forecast for Global Revenue (Million US$), 2024 - 2032
- Figure-39: LEGO - Global Revenue (Million US$), 2019 - 2023
- Figure-40: LEGO - Forecast for Global Revenue (Million US$), 2024 - 2032
- Figure-41: Spin Master Corp. - Global Revenue (Million US$), 2019 - 2023
- Figure-42: Spin Master Corp. - Forecast for Global Revenue (Million US$), 2024 - 2032
- Figure-43: Vtech - Global Revenue (Million US$), 2019 - 2023
- Figure-44: Vtech - Forecast for Global Revenue (Million US$), 2024 - 2032
- Figure-45: Nintendo Company Ltd. - Global Revenue (Million US$), 2019 - 2023
- Figure-46: Nintendo Company Ltd. - Forecast for Global Revenue (Million US$), 2024 - 2032
- Figure-47: Funko Inc. - Global Revenue (Million US$), 2019 - 2023
- Figure-48: Funko Inc. - Forecast for Global Revenue (Million US$), 2024 - 2032
- Figure-49: JAKKS Pacific - Global Revenue (Million US$), 2019 - 2023
- Figure-50: JAKKS Pacific - Forecast for Global Revenue (Million US$), 2024 - 2032
List of Tables
- Table-01: United States - Toys Market Share by Toys Segmentations (Percent), 2019 - 2023
- Table-02: United States - Forecast for Toys Market Share by Toys Segmentations (Percent), 2024 - 2032
- Table-03: United States - Toys Market Share by Sales Channel (Percent), 2019 - 2023
- Table-04: United States - Forecast for Toys Market Share by Sales Channel (Percent), 2024 - 2032
