In an omnichannel world, the in-store experience needs to echo, and enhance, online capabilities. The POS application needs to be fully integrated into all "unified commerce" initiatives. Global POS Software provides vendors with a reliable, global view of their market presence and that of their competitors, allowing them to understand overall market context, and identify future opportunities. It is a critical purchase for international firms that need accurate performance benchmarking across country markets, providing support for regular and ad-hoc strategic planning activities.
Market Report Sample - Poland: General Merchandise
Context and Objectives
Global POS Software provides industry suppliers with unparalleled data, analysis and insight
Vendors lack data on the globalmarket, despite critical role in omnichannel retailing
- In an omnichannel world, the in-store experience needs to echo, and enhance, online capabilities
- The POS application needs to be fully integrated into all "unified commerce" initiatives
- Vendors lack a reliable, global view of their market presence and that of their competitors
The study provides POS vendors with intelligence on the market and their competitors
- Understand overall market context, and identify future opportunities
- Benchmark versus competitors, overall as well as by geography and customer segments
- Provide authoritative, independent substantiation of market presence in marketing collateral
Market Database Sample
The comprehensive Market Database provides full details on
each vendor's presence, by country and subsegment
Scope
Global POS Software presents the only in-depth view of the market, with extensive geographic and customer segmentation
Geographic Scope
The study has global scope, with data provided for six regions and 48 individual country markets
Appendix: Customer Segments
The study provides data for nine subsegments across the retail and hospitality verticals