Global Marketing Automation Software Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2025-2031

TABLE OF CONTENTS

1 Study Coverage

• 1.1 Marketing Automation Software Product Introduction
• 1.2 Market by Type
  • 1.2.1 Global Marketing Automation Software Market Size Growth Rate by Type (2020 VS 2024 VS 2031)
  • 1.2.2 Campaign Management
  • 1.2.3 Email Marketing
  • 1.2.4 Mobile Application
  • 1.2.5 Inbound Marketing
  • 1.2.6 Lead Nurturing and Lead Scoring
  • 1.2.7 Reporting and Analytics
  • 1.2.8 Social Media Marketing
  • 1.2.9 Others
• 1.3 Market by Application
  • 1.3.1 Global Marketing Automation Software Market Size Growth Rate by Application (2020 VS 2024 VS 2031)
  • 1.3.2 Large Enterprises
  • 1.3.3 Small and Mid-sized Enterprises (SMEs)
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Executive Summary

• 2.1 Global Marketing Automation Software Market Size Estimates and Forecasts
• 2.2 Marketing Automation Software Market Size by Region: 2024 Versus 2031
  • 2.2.1 Global Marketing Automation Software Revenue by Region: 2020-2025
  • 2.2.2 Global Marketing Automation Software Revenue Forecast by Region (2026-2031)
  • 2.2.3 Global Marketing Automation Software Revenue Market Share by Region (2020-2031)

3 Market Segments

• 3.1 Breakdown Data by Type
  • 3.1.1 Global Marketing Automation Software Revenue by Type (2020-2031)
  • 3.1.2 Global Marketing Automation Software Revenue Market Share by Type (2020-2031)
• 3.2 Breakdown Data by Application
  • 3.2.1 Global Marketing Automation Software Revenue by Application (2020-2031)
  • 3.2.2 Global Marketing Automation Software Revenue Market Share by Application (2020-2031)
• 3.3 by Type and by Application Crossing Analysis
  • 3.3.1 Campaign Management of Marketing Automation Software Revenue Market Share by Application
  • 3.3.2 Email Marketing of Marketing Automation Software Revenue Market Share by Application
  • 3.3.3 Mobile Application of Marketing Automation Software Revenue Market Share by Application
  • 3.3.4 Inbound Marketing of Marketing Automation Software Revenue Market Share by Application
  • 3.3.5 Lead Nurturing and Lead Scoring of Marketing Automation Software Revenue Market Share by Application
  • 3.3.6 Reporting and Analytics of Marketing Automation Software Revenue Market Share by Application
  • 3.3.7 Social Media Marketing of Marketing Automation Software Revenue Market Share by Application
  • 3.3.8 Others of Marketing Automation Software Revenue Market Share by Application

4 Global Marketing Automation Software by Company

• 4.1 Global Marketing Automation Software Revenue by Company (2020-2025)
• 4.2 Global Marketing Automation Software Revenue Share by Company (2020-2025)
• 4.3 Competitive Landscape
  • 4.3.1 Key Marketing Automation Software Companies around the World: Ranking by Revenue
  • 4.3.2 Global Marketing Automation Software Market Concentration Ratio (CR5 and HHI) & (2020-2025)
  • 4.3.3 Global Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
• 4.4 Global Marketing Automation Software Companies Headquarters & Product Type
  • 4.4.1 Global Marketing Automation Software Companies Headquarters
  • 4.4.2 Date of International Companies Enter into Marketing Automation Software Market
  • 4.4.3 Global Marketing Automation Software Companies Product & Service
  • 4.4.4 Campaign Management Revenue Market Share of Marketing Automation Software by Company
  • 4.4.5 Email Marketing Revenue Market Share of Marketing Automation Software by Company
  • 4.4.6 Mobile Application Revenue Market Share of Marketing Automation Software by Company
  • 4.4.7 Inbound Marketing Revenue Market Share of Marketing Automation Software by Company
  • 4.4.8 Lead Nurturing and Lead Scoring Revenue Market Share of Marketing Automation Software by Company
  • 4.4.9 Reporting and Analytics Revenue Market Share of Marketing Automation Software by Company
  • 4.4.10 Social Media Marketing Revenue Market Share of Marketing Automation Software by Company
  • 4.4.11 Others Revenue Market Share of Marketing Automation Software by Company
• 4.5 Global Marketing Automation Software Mergers & Acquisitions, Expansion Plans

5 Company Profiles

• 5.1 HubSpot
  • 5.1.1 HubSpot Corporation Information
  • 5.1.2 HubSpot Description, Business Overview
  • 5.1.3 HubSpot Marketing Automation Software Products Offered
  • 5.1.4 HubSpot Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.1.5 HubSpot Marketing Automation Software Revenue by Product in 2024
  • 5.1.6 HubSpot Marketing Automation Software Revenue by Application in 2024
  • 5.1.7 HubSpot Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.1.8 HubSpot Recent Developments
• 5.2 Marketo
  • 5.2.1 Marketo Corporation Information
  • 5.2.2 Marketo Description, Business Overview
  • 5.2.3 Marketo Marketing Automation Software Products Offered
  • 5.2.4 Marketo Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.2.5 Marketo Marketing Automation Software Revenue by Product in 2024
  • 5.2.6 Marketo Marketing Automation Software Revenue by Application in 2024
  • 5.2.7 Marketo Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.2.8 Marketo Recent Developments
• 5.3 Act-On Software
  • 5.3.1 Act-On Software Corporation Information
  • 5.3.2 Act-On Software Description, Business Overview
  • 5.3.3 Act-On Software Marketing Automation Software Products Offered
  • 5.3.4 Act-On Software Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.3.5 Act-On Software Marketing Automation Software Revenue by Product in 2024
  • 5.3.6 Act-On Software Marketing Automation Software Revenue by Application in 2024
  • 5.3.7 Act-On Software Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.3.8 Act-On Software Recent Developments
• 5.4 Salesforce
  • 5.4.1 Salesforce Corporation Information
  • 5.4.2 Salesforce Description, Business Overview
  • 5.4.3 Salesforce Marketing Automation Software Products Offered
  • 5.4.4 Salesforce Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.4.5 Salesforce Marketing Automation Software Revenue by Product in 2024
  • 5.4.6 Salesforce Marketing Automation Software Revenue by Application in 2024
  • 5.4.7 Salesforce Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.4.8 Salesforce Recent Developments
• 5.5 Adobe Systems
  • 5.5.1 Adobe Systems Corporation Information
  • 5.5.2 Adobe Systems Description, Business Overview
  • 5.5.3 Adobe Systems Marketing Automation Software Products Offered
  • 5.5.4 Adobe Systems Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.5.5 Adobe Systems Marketing Automation Software Revenue by Product in 2024
  • 5.5.6 Adobe Systems Marketing Automation Software Revenue by Application in 2024
  • 5.5.7 Adobe Systems Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.5.8 Adobe Systems Recent Developments
• 5.6 Oracle
  • 5.6.1 Oracle Corporation Information
  • 5.6.2 Oracle Description, Business Overview
  • 5.6.3 Oracle Marketing Automation Software Products Offered
  • 5.6.4 Oracle Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.6.5 Oracle Marketing Automation Software Revenue by Product in 2024
  • 5.6.6 Oracle Marketing Automation Software Revenue by Application in 2024
  • 5.6.7 Oracle Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.6.8 Oracle Recent Developments
• 5.7 Infusionsoft
  • 5.7.1 Infusionsoft Corporation Information
  • 5.7.2 Infusionsoft Description, Business Overview
  • 5.7.3 Infusionsoft Marketing Automation Software Products Offered
  • 5.7.4 Infusionsoft Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.7.5 Infusionsoft Marketing Automation Software Revenue by Product in 2024
  • 5.7.6 Infusionsoft Marketing Automation Software Revenue by Application in 2024
  • 5.7.7 Infusionsoft Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.7.8 Infusionsoft Recent Developments
• 5.8 IBM
  • 5.8.1 IBM Corporation Information
  • 5.8.2 IBM Description, Business Overview
  • 5.8.3 IBM Marketing Automation Software Products Offered
  • 5.8.4 IBM Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.8.5 IBM Marketing Automation Software Revenue by Product in 2024
  • 5.8.6 IBM Marketing Automation Software Revenue by Application in 2024
  • 5.8.7 IBM Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.8.8 IBM Recent Developments
• 5.9 Cognizant
  • 5.9.1 Cognizant Corporation Information
  • 5.9.2 Cognizant Description, Business Overview
  • 5.9.3 Cognizant Marketing Automation Software Products Offered
  • 5.9.4 Cognizant Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.9.5 Cognizant Marketing Automation Software Revenue by Product in 2024
  • 5.9.6 Cognizant Marketing Automation Software Revenue by Application in 2024
  • 5.9.7 Cognizant Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.9.8 Cognizant Recent Developments
• 5.10 ETrigue
  • 5.10.1 ETrigue Corporation Information
  • 5.10.2 ETrigue Description, Business Overview
  • 5.10.3 ETrigue Marketing Automation Software Products Offered
  • 5.10.4 ETrigue Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.10.5 ETrigue Marketing Automation Software Revenue by Product in 2024
  • 5.10.6 ETrigue Marketing Automation Software Revenue by Application in 2024
  • 5.10.7 ETrigue Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.10.8 ETrigue Recent Developments
• 5.11 GreenRope
  • 5.11.1 GreenRope Corporation Information
  • 5.11.2 GreenRope Description, Business Overview
  • 5.11.3 GreenRope Marketing Automation Software Products Offered
  • 5.11.4 GreenRope Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.11.5 GreenRope Marketing Automation Software Revenue by Product in 2024
  • 5.11.6 GreenRope Marketing Automation Software Revenue by Application in 2024
  • 5.11.7 GreenRope Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.11.8 GreenRope Recent Developments
• 5.12 Hatchbuck
  • 5.12.1 Hatchbuck Corporation Information
  • 5.12.2 Hatchbuck Description, Business Overview
  • 5.12.3 Hatchbuck Marketing Automation Software Products Offered
  • 5.12.4 Hatchbuck Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.12.5 Hatchbuck Marketing Automation Software Revenue by Product in 2024
  • 5.12.6 Hatchbuck Marketing Automation Software Revenue by Application in 2024
  • 5.12.7 Hatchbuck Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.12.8 Hatchbuck Recent Developments
• 5.13 IContact
  • 5.13.1 IContact Corporation Information
  • 5.13.2 IContact Description, Business Overview
  • 5.13.3 IContact Marketing Automation Software Products Offered
  • 5.13.4 IContact Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.13.5 IContact Marketing Automation Software Revenue by Product in 2024
  • 5.13.6 IContact Marketing Automation Software Revenue by Application in 2024
  • 5.13.7 IContact Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.13.8 IContact Recent Developments
• 5.14 LeadSquared
  • 5.14.1 LeadSquared Corporation Information
  • 5.14.2 LeadSquared Description, Business Overview
  • 5.14.3 LeadSquared Marketing Automation Software Products Offered
  • 5.14.4 LeadSquared Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.14.5 LeadSquared Marketing Automation Software Revenue by Product in 2024
  • 5.14.6 LeadSquared Marketing Automation Software Revenue by Application in 2024
  • 5.14.7 LeadSquared Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.14.8 LeadSquared Recent Developments
• 5.15 MarcomCentral
  • 5.15.1 MarcomCentral Corporation Information
  • 5.15.2 MarcomCentral Description, Business Overview
  • 5.15.3 MarcomCentral Marketing Automation Software Products Offered
  • 5.15.4 MarcomCentral Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.15.5 MarcomCentral Marketing Automation Software Revenue by Product in 2024
  • 5.15.6 MarcomCentral Marketing Automation Software Revenue by Application in 2024
  • 5.15.7 MarcomCentral Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.15.8 MarcomCentral Recent Developments
• 5.16 Salesfusion
  • 5.16.1 Salesfusion Corporation Information
  • 5.16.2 Salesfusion Description, Business Overview
  • 5.16.3 Salesfusion Marketing Automation Software Products Offered
  • 5.16.4 Salesfusion Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.16.5 Salesfusion Marketing Automation Software Revenue by Product in 2024
  • 5.16.6 Salesfusion Marketing Automation Software Revenue by Application in 2024
  • 5.16.7 Salesfusion Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.16.8 Salesfusion Recent Developments
• 5.17 SALESmanago
  • 5.17.1 SALESmanago Corporation Information
  • 5.17.2 SALESmanago Description, Business Overview
  • 5.17.3 SALESmanago Marketing Automation Software Products Offered
  • 5.17.4 SALESmanago Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.17.5 SALESmanago Marketing Automation Software Revenue by Product in 2024
  • 5.17.6 SALESmanago Marketing Automation Software Revenue by Application in 2024
  • 5.17.7 SALESmanago Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.17.8 SALESmanago Recent Developments
• 5.18 SAP
  • 5.18.1 SAP Corporation Information
  • 5.18.2 SAP Description, Business Overview
  • 5.18.3 SAP Marketing Automation Software Products Offered
  • 5.18.4 SAP Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.18.5 SAP Marketing Automation Software Revenue by Product in 2024
  • 5.18.6 SAP Marketing Automation Software Revenue by Application in 2024
  • 5.18.7 SAP Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.18.8 SAP Recent Developments
• 5.19 SAS Institute
  • 5.19.1 SAS Institute Corporation Information
  • 5.19.2 SAS Institute Description, Business Overview
  • 5.19.3 SAS Institute Marketing Automation Software Products Offered
  • 5.19.4 SAS Institute Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.19.5 SAS Institute Marketing Automation Software Revenue by Product in 2024
  • 5.19.6 SAS Institute Marketing Automation Software Revenue by Application in 2024
  • 5.19.7 SAS Institute Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.19.8 SAS Institute Recent Developments
• 5.20 SharpSpring
  • 5.20.1 SharpSpring Corporation Information
  • 5.20.2 SharpSpring Description, Business Overview
  • 5.20.3 SharpSpring Marketing Automation Software Products Offered
  • 5.20.4 SharpSpring Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.20.5 SharpSpring Marketing Automation Software Revenue by Product in 2024
  • 5.20.6 SharpSpring Marketing Automation Software Revenue by Application in 2024
  • 5.20.7 SharpSpring Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.20.8 SharpSpring Recent Developments
• 5.21 Aprimo
  • 5.21.1 Aprimo Corporation Information
  • 5.21.2 Aprimo Description, Business Overview
  • 5.21.3 Aprimo Marketing Automation Software Products Offered
  • 5.21.4 Aprimo Marketing Automation Software Revenue and Gross Margin (2020-2025)
  • 5.21.5 Aprimo Marketing Automation Software Revenue by Product in 2024
  • 5.21.6 Aprimo Marketing Automation Software Revenue by Application in 2024
  • 5.21.7 Aprimo Marketing Automation Software Revenue by Geographic Area in 2024
  • 5.21.8 Aprimo Recent Developments

6 North America

• 6.1 North America Marketing Automation Software Market Size YoY Growth 2020-2031
• 6.2 North America Marketing Automation Software Market Facts & Figures by Country (2020-2031)
• 6.3 North America Marketing Automation Software Revenue by Type (2020-2025)
• 6.4 North America Marketing Automation Software Revenue by Application (2020-2025)

7 Asia-Pacific

• 7.1 Asia-Pacific Marketing Automation Software Market Size YoY Growth 2020-2031
• 7.2 Asia-Pacific Marketing Automation Software Market Facts & Figures by Region (2020-2031)
• 7.3 Asia-Pacific Marketing Automation Software Revenue by Type (2020-2025)
• 7.4 Asia-Pacific Marketing Automation Software Revenue by Application (2020-2025)

8 Europe

• 8.1 Europe Marketing Automation Software Market Size YoY Growth 2020-2031
• 8.2 Europe Marketing Automation Software Market Facts & Figures by Country (2020-2031)
• 8.3 Europe Marketing Automation Software Revenue by Type (2020-2025)
• 8.4 Europe Marketing Automation Software Revenue by Application (2020-2025)

9 Latin America

• 9.1 Latin America Marketing Automation Software Market Size YoY Growth 2020-2031
• 9.2 Latin America Marketing Automation Software Market Facts & Figures by Country (2020-2031)
• 9.3 Latin America Marketing Automation Software Revenue by Type (2020-2025)
• 9.4 Latin America Marketing Automation Software Revenue by Application (2020-2025)

10 Middle East and Africa

• 10.1 Latin America Marketing Automation Software Market Size YoY Growth 2020-2031
• 10.2 Middle East and Africa Marketing Automation Software Market Facts & Figures by Country (2020-2031)
• 10.3 Middle East and Africa Marketing Automation Software Revenue by Type (2020-2025)
• 10.4 Middle East and Africa Marketing Automation Software Revenue by Application (2020-2025)

11 Supply Chain and Sales Channel analysis

• 11.1 Marketing Automation Software Supply Chain Analysis
• 11.2 Marketing Automation Software Key Raw Materials and Upstream Suppliers
• 11.3 Marketing Automation Software Clients Analysis
• 11.4 Marketing Automation Software Sales Channel and Sales Model Analysis
  • 11.4.1 Marketing Automation Software Distribution Channel Analysis: Indirect Sales VS Direct Sales
  • 11.4.2 Marketing Automation Software Distribution Channel Analysis: Online Sales VS Offline Sales
  • 11.4.3 Marketing Automation Software Distributors

12 Marketing Automation Software Market Dynamics

• 12.1 Marketing Automation Software Industry Trends
• 12.2 Marketing Automation Software Market Drivers
• 12.3 Marketing Automation Software Market Challenges
• 12.4 Marketing Automation Software Market Restraints

13 Research Findings and Conclusion

14 Appendix

• 14.1 Research Methodology
  • 14.1.1 Methodology/Research Approach
    • 14.1.1.1 Research Programs/Design
    • 14.1.1.2 Market Size Estimation
    • 14.1.1.3 Market Breakdown and Data Triangulation
  • 14.1.2 Data Source
    • 14.1.2.1 Secondary Sources
    • 14.1.2.2 Primary Sources
• 14.2 Author Details
• 14.3 Disclaimer

List of Tables

Table 1. Global Marketing Automation Software Market Size Growth Rate (CAGR) by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Global Marketing Automation Software Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 3. Global Marketing Automation Software Market Size by Region (US$ Million): 2024 VS 2031

Table 4. Global Marketing Automation Software Revenue by Region (2020-2025) & (US$ Million)

Table 5. Global Marketing Automation Software Revenue Forecast by Region (2026-2031) & (US$ Million)

Table 6. Global Marketing Automation Software Revenue by Type (2020-2025) & (US$ Million)

Table 7. Global Marketing Automation Software Revenue Forecast by Type (2026-2031) & (US$ Million)

Table 8. Global Marketing Automation Software Revenue by Application (2020-2025) & (US$ Million)

Table 9. Global Marketing Automation Software Revenue Forecast by Application (2026-2031) & (US$ Million)

Table 10. Marketing Automation Software Revenue by Company (2020-2025) & (US$ Million)

Table 11. Marketing Automation Software Revenue Share by Company (2020-2025)

Table 12. Ranking of Global Top Marketing Automation Software Players by Revenue (US$ Million) in 2024

Table 13. Global Marketing Automation Software Companies Market Concentration Ratio (CR5 and HHI) & (2020-2025)

Table 14. Global Marketing Automation Software by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2024)

Table 15. Global Marketing Automation Software Companies Headquarters

Table 16. Date of International Companies Enter into Marketing Automation Software Market

Table 17. Global Marketing Automation Software Companies Product & Service

Table 18. Global Marketing Automation Software Mergers & Acquisitions, Expansion Plans

Table 19. HubSpot Corporation Information

Table 20. HubSpot Description and Business Overview

Table 21. HubSpot Marketing Automation Software Product

Table 22. HubSpot Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 23. HubSpot Revenue Proportion of Marketing Automation Software by Product in 2024

Table 24. HubSpot Revenue Proportion of Marketing Automation Software by Application in 2024

Table 25. HubSpot Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 26. HubSpot Recent Developments

Table 27. Marketo Corporation Information

Table 28. Marketo Description and Business Overview

Table 29. Marketo Marketing Automation Software Product

Table 30. Marketo Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 31. Marketo Revenue Proportion of Marketing Automation Software by Product in 2024

Table 32. Marketo Revenue Proportion of Marketing Automation Software by Application in 2024

Table 33. Marketo Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 34. Marketo Recent Developments

Table 35. Act-On Software Corporation Information

Table 36. Act-On Software Description and Business Overview

Table 37. Act-On Software Marketing Automation Software Product

Table 38. Act-On Software Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 39. Act-On Software Revenue Proportion of Marketing Automation Software by Product in 2024

Table 40. Act-On Software Revenue Proportion of Marketing Automation Software by Application in 2024

Table 41. Act-On Software Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 42. Act-On Software Recent Developments

Table 43. Salesforce Corporation Information

Table 44. Salesforce Description and Business Overview

Table 45. Salesforce Marketing Automation Software Product

Table 46. Salesforce Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 47. Salesforce Revenue Proportion of Marketing Automation Software by Product in 2024

Table 48. Salesforce Revenue Proportion of Marketing Automation Software by Application in 2024

Table 49. Salesforce Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 50. Salesforce Recent Developments

Table 51. Adobe Systems Corporation Information

Table 52. Adobe Systems Description and Business Overview

Table 53. Adobe Systems Marketing Automation Software Product

Table 54. Adobe Systems Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 55. Adobe Systems Revenue Proportion of Marketing Automation Software by Product in 2024

Table 56. Adobe Systems Revenue Proportion of Marketing Automation Software by Application in 2024

Table 57. Adobe Systems Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 58. Adobe Systems Recent Developments

Table 59. Oracle Corporation Information

Table 60. Oracle Description and Business Overview

Table 61. Oracle Marketing Automation Software Product

Table 62. Oracle Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 63. Oracle Revenue Proportion of Marketing Automation Software by Product in 2024

Table 64. Oracle Revenue Proportion of Marketing Automation Software by Application in 2024

Table 65. Oracle Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 66. Oracle Recent Developments

Table 67. Infusionsoft Corporation Information

Table 68. Infusionsoft Description and Business Overview

Table 69. Infusionsoft Marketing Automation Software Product

Table 70. Infusionsoft Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 71. Infusionsoft Revenue Proportion of Marketing Automation Software by Product in 2024

Table 72. Infusionsoft Revenue Proportion of Marketing Automation Software by Application in 2024

Table 73. Infusionsoft Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 74. Infusionsoft Recent Developments

Table 75. IBM Corporation Information

Table 76. IBM Description and Business Overview

Table 77. IBM Marketing Automation Software Product

Table 78. IBM Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 79. IBM Revenue Proportion of Marketing Automation Software by Product in 2024

Table 80. IBM Revenue Proportion of Marketing Automation Software by Application in 2024

Table 81. IBM Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 82. IBM Recent Developments

Table 83. Cognizant Corporation Information

Table 84. Cognizant Description and Business Overview

Table 85. Cognizant Marketing Automation Software Product

Table 86. Cognizant Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 87. Cognizant Revenue Proportion of Marketing Automation Software by Product in 2024

Table 88. Cognizant Revenue Proportion of Marketing Automation Software by Application in 2024

Table 89. Cognizant Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 90. Cognizant Recent Developments

Table 91. ETrigue Corporation Information

Table 92. ETrigue Description and Business Overview

Table 93. ETrigue Marketing Automation Software Product

Table 94. ETrigue Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 95. ETrigue Revenue Proportion of Marketing Automation Software by Product in 2024

Table 96. ETrigue Revenue Proportion of Marketing Automation Software by Application in 2024

Table 97. ETrigue Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 98. ETrigue Recent Developments

Table 99. GreenRope Corporation Information

Table 100. GreenRope Description and Business Overview

Table 101. GreenRope Marketing Automation Software Product

Table 102. GreenRope Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 103. GreenRope Revenue Proportion of Marketing Automation Software by Product in 2024

Table 104. GreenRope Revenue Proportion of Marketing Automation Software by Application in 2024

Table 105. GreenRope Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 106. GreenRope Recent Developments

Table 107. Hatchbuck Corporation Information

Table 108. Hatchbuck Description and Business Overview

Table 109. Hatchbuck Marketing Automation Software Product

Table 110. Hatchbuck Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 111. Hatchbuck Revenue Proportion of Marketing Automation Software by Product in 2024

Table 112. Hatchbuck Revenue Proportion of Marketing Automation Software by Application in 2024

Table 113. Hatchbuck Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 114. Hatchbuck Recent Developments

Table 115. IContact Corporation Information

Table 116. IContact Description and Business Overview

Table 117. IContact Marketing Automation Software Product

Table 118. IContact Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 119. IContact Revenue Proportion of Marketing Automation Software by Product in 2024

Table 120. IContact Revenue Proportion of Marketing Automation Software by Application in 2024

Table 121. IContact Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 122. IContact Recent Developments

Table 123. LeadSquared Corporation Information

Table 124. LeadSquared Description and Business Overview

Table 125. LeadSquared Marketing Automation Software Product

Table 126. LeadSquared Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 127. LeadSquared Revenue Proportion of Marketing Automation Software by Product in 2024

Table 128. LeadSquared Revenue Proportion of Marketing Automation Software by Application in 2024

Table 129. LeadSquared Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 130. LeadSquared Recent Developments

Table 131. MarcomCentral Corporation Information

Table 132. MarcomCentral Description and Business Overview

Table 133. MarcomCentral Marketing Automation Software Product

Table 134. MarcomCentral Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 135. MarcomCentral Revenue Proportion of Marketing Automation Software by Product in 2024

Table 136. MarcomCentral Revenue Proportion of Marketing Automation Software by Application in 2024

Table 137. MarcomCentral Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 138. MarcomCentral Recent Developments

Table 139. Salesfusion Corporation Information

Table 140. Salesfusion Description and Business Overview

Table 141. Salesfusion Marketing Automation Software Product

Table 142. Salesfusion Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 143. Salesfusion Revenue Proportion of Marketing Automation Software by Product in 2024

Table 144. Salesfusion Revenue Proportion of Marketing Automation Software by Application in 2024

Table 145. Salesfusion Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 146. Salesfusion Recent Developments

Table 147. SALESmanago Corporation Information

Table 148. SALESmanago Description and Business Overview

Table 149. SALESmanago Marketing Automation Software Product

Table 150. SALESmanago Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 151. SALESmanago Revenue Proportion of Marketing Automation Software by Product in 2024

Table 152. SALESmanago Revenue Proportion of Marketing Automation Software by Application in 2024

Table 153. SALESmanago Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 154. SALESmanago Recent Developments

Table 155. SAP Corporation Information

Table 156. SAP Description and Business Overview

Table 157. SAP Marketing Automation Software Product

Table 158. SAP Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 159. SAP Revenue Proportion of Marketing Automation Software by Product in 2024

Table 160. SAP Revenue Proportion of Marketing Automation Software by Application in 2024

Table 161. SAP Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 162. SAP Recent Developments

Table 163. SAS Institute Corporation Information

Table 164. SAS Institute Description and Business Overview

Table 165. SAS Institute Marketing Automation Software Product

Table 166. SAS Institute Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 167. SAS Institute Revenue Proportion of Marketing Automation Software by Product in 2024

Table 168. SAS Institute Revenue Proportion of Marketing Automation Software by Application in 2024

Table 169. SAS Institute Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 170. SAS Institute Recent Developments

Table 171. SharpSpring Corporation Information

Table 172. SharpSpring Description and Business Overview

Table 173. SharpSpring Marketing Automation Software Product

Table 174. SharpSpring Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 175. SharpSpring Revenue Proportion of Marketing Automation Software by Product in 2024

Table 176. SharpSpring Revenue Proportion of Marketing Automation Software by Application in 2024

Table 177. SharpSpring Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 178. SharpSpring Recent Developments

Table 179. Aprimo Corporation Information

Table 180. Aprimo Description and Business Overview

Table 181. Aprimo Marketing Automation Software Product

Table 182. Aprimo Marketing Automation Software Revenue (US$ Million) and Gross Margin (2020-2025)

Table 183. Aprimo Revenue Proportion of Marketing Automation Software by Product in 2024

Table 184. Aprimo Revenue Proportion of Marketing Automation Software by Application in 2024

Table 185. Aprimo Revenue Proportion of Marketing Automation Software by Geographic Area in 2024

Table 186. Aprimo Recent Developments

Table 187. North America Marketing Automation Software Revenue by Country (2020-2025) & (US$ Million)

Table 188. North America Marketing Automation Software Revenue by Country (2026-2031) & (US$ Million)

Table 189. North America Marketing Automation Software Revenue by Type (2020-2025) & (US$ Million)

Table 190. North America Marketing Automation Software Revenue by Application (2020-2025) & (US$ Million)

Table 191. Asia-Pacific Marketing Automation Software Revenue by Region (2020-2025) & (US$ Million)

Table 192. Asia-Pacific Marketing Automation Software Revenue by Region (2026-2031) & (US$ Million)

Table 193. Asia-Pacific Marketing Automation Software Revenue by Type (2020-2025) & (US$ Million)

Table 194. Asia-Pacific Marketing Automation Software Revenue by Application (2020-2025) & (US$ Million)

Table 195. Europe Marketing Automation Software Revenue by Country (2020-2025) & (US$ Million)

Table 196. Europe Marketing Automation Software Revenue by Country (2026-2031) & (US$ Million)

Table 197. Europe Marketing Automation Software Revenue by Type (2020-2025) & (US$ Million)

Table 198. Europe Marketing Automation Software Revenue by Application (2020-2025) & (US$ Million)

Table 199. Latin America Marketing Automation Software Revenue by Country (2020-2025) & (US$ Million)

Table 200. Latin America Marketing Automation Software Revenue by Country (2026-2031) & (US$ Million)

Table 201. Latin America Marketing Automation Software Revenue by Type (2020-2025) & (US$ Million)

Table 202. Latin America Marketing Automation Software Revenue by Application (2020-2025) & (US$ Million)

Table 203. Middle East and Africa Marketing Automation Software Revenue by Country (2020-2025) & (US$ Million)

Table 204. Middle East and Africa Marketing Automation Software Revenue by Country (2026-2031) & (US$ Million)

Table 205. Middle East and Africa Marketing Automation Software Revenue by Type (2020-2025) & (US$ Million)

Table 206. Middle East and Africa Marketing Automation Software Revenue by Application (2020-2025) & (US$ Million)

Table 207. Marketing Automation Software Key Raw Materials, Industry Status and Trend

Table 208. Marketing Automation Software Key Raw Materials and Upstream Suppliers

Table 209. Marketing Automation Software Clients Status and Trend

Table 210. Marketing Automation Software Typical Clients

Table 211. Marketing Automation Software Distributors

Table 212. Marketing Automation Software Market Trends

Table 213. Marketing Automation Software Market Drivers

Table 214. Marketing Automation Software Market Challenges

Table 215. Marketing Automation Software Market Restraints

Table 216. Research Programs/Design for This Report

Table 217. Key Data Information from Secondary Sources

Table 218. Key Data Information from Primary Sources

List of Figures

Figure 1. Marketing Automation Software Product Picture

Figure 2. Global Marketing Automation Software Market Size by Type (US$ Million): 2020 VS 2024 VS 2031

Figure 3. Global Marketing Automation Software Revenue Market Share by Type in 2024 & 2031

Figure 4. Campaign Management Product Picture

Figure 5. Email Marketing Product Picture

Figure 6. Mobile Application Product Picture

Figure 7. Inbound Marketing Product Picture

Figure 8. Lead Nurturing and Lead Scoring Product Picture

Figure 9. Reporting and Analytics Product Picture

Figure 10. Social Media Marketing Product Picture

Figure 11. Others Product Picture

Figure 12. Global Marketing Automation Software Market Size by Application (US$ Million): 2020 VS 2024 VS 2031

Figure 13. Global Marketing Automation Software Revenue Market Share by Application in 2024 & 2031

Figure 14. Large Enterprises

Figure 15. Small and Mid-sized Enterprises (SMEs)

Figure 16. Marketing Automation Software Report Years Considered

Figure 17. Global Marketing Automation Software Revenue, (US$ Million), 2020 VS 2024 VS 2031

Figure 18. Global Marketing Automation Software Market Size (2020-2031) & (US$ Million)

Figure 19. Global Marketing Automation Software Market Size Market Share by Region: 2024 Versus 2031

Figure 20. Global Marketing Automation Software Revenue Market Share by Region (2020-2031)

Figure 21. Global Marketing Automation Software Revenue Market Share Forecast by Type (2020-2031)

Figure 22. Global Marketing Automation Software Revenue Market Share Forecast by Application (2020-2031)

Figure 23. Campaign Management of Marketing Automation Software Revenue Market Share by Application, 2024 VS 2031

Figure 24. Email Marketing of Marketing Automation Software Revenue Market Share by Application, 2024 VS 2031

Figure 25. Mobile Application of Marketing Automation Software Revenue Market Share by Application, 2024 VS 2031

Figure 26. Inbound Marketing of Marketing Automation Software Revenue Market Share by Application, 2024 VS 2031

Figure 27. Lead Nurturing and Lead Scoring of Marketing Automation Software Revenue Market Share by Application, 2024 VS 2031

Figure 28. Reporting and Analytics of Marketing Automation Software Revenue Market Share by Application, 2024 VS 2031

Figure 29. Social Media Marketing of Marketing Automation Software Revenue Market Share by Application, 2024 VS 2031

Figure 30. Others of Marketing Automation Software Revenue Market Share by Application, 2024 VS 2031

Figure 31. Marketing Automation Software Revenue Share by Company (2024)

Figure 32. Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024

Figure 33. Campaign Management Revenue Proportion by Company in 2024

Figure 34. Email Marketing Revenue Proportion by Company in 2024

Figure 35. Mobile Application Revenue Proportion by Company in 2024

Figure 36. Inbound Marketing Revenue Proportion by Company in 2024

Figure 37. Lead Nurturing and Lead Scoring Revenue Proportion by Company in 2024

Figure 38. Reporting and Analytics Revenue Proportion by Company in 2024

Figure 39. Social Media Marketing Revenue Proportion by Company in 2024

Figure 40. Others Revenue Proportion by Company in 2024

Figure 41. North America Marketing Automation Software Revenue 2020-2031 (US$ Million)

Figure 42. North America Marketing Automation Software Revenue Market Share by Type (2020-2025)

Figure 43. North America Marketing Automation Software Revenue Market Share by Application (2020-2025)

Figure 44. Asia-Pacific Marketing Automation Software Revenue 2020-2031 (US$ Million)

Figure 45. Asia-Pacific Marketing Automation Software Revenue Market Share by Region (2020-2031)

Figure 46. Asia-Pacific Marketing Automation Software Revenue Market Share by Type (2020-2025)

Figure 47. Asia-Pacific Marketing Automation Software Revenue Market Share by Application (2020-2025)

Figure 48. Europe Marketing Automation Software Revenue Growth Rate 2020-2031 (US$ Million)

Figure 49. Europe Marketing Automation Software Revenue Market Share by Country (2020-2031)

Figure 50. Europe Marketing Automation Software Revenue Market Share by Type (2020-2025)

Figure 51. Europe Marketing Automation Software Revenue Market Share by Application (2020-2025)

Figure 52. Latin America Marketing Automation Software Revenue Growth Rate 2020-2031 (US$ Million)

Figure 53. Latin America Marketing Automation Software Revenue Market Share by Country (2020-2031)

Figure 54. Latin America Marketing Automation Software Revenue Market Share by Type (2020-2025)

Figure 55. Latin America Marketing Automation Software Revenue Market Share by Application (2020-2025)

Figure 56. Middle East and Africa Marketing Automation Software Revenue Growth Rate 2020-2031 (US$ Million)

Figure 57. Middle East and Africa Marketing Automation Software Revenue Market Share by Country (2020-2031)

Figure 58. Middle East and Africa Marketing Automation Software Revenue Market Share by Type (2020-2025)

Figure 59. Middle East and Africa Marketing Automation Software Revenue Market Share by Application (2020-2025)

Figure 60. Marketing Automation Software Supply Chain (Upstream and Downstream Market)

Figure 61. Global Production Market Share of Marketing Automation Software Raw Materials by Region in 2024

Figure 62. Marketing Automation Software Distribution Channels

Figure 63. Global Marketing Automation Software Percentage 2020-2031: Indirect Sales VS Direct Sales

Figure 64. Global Marketing Automation Software Percentage 2020-2031: Online Sales VS Offline Sales

Figure 65. Bottom-up and Top-down Approaches for This Report

Figure 66. Data Triangulation

Figure 67. Key Executives Interviewed