PUBLISHER: QKS Group | PRODUCT CODE: 1669341
PUBLISHER: QKS Group | PRODUCT CODE: 1669341
This product includes two reports: Market Share and Market Forecast.
QKS Group Reveals that Voice of Customer (VoC) Market is Projected to Register a CAGR of above average by 2028 in China.
China is experiencing significant growth in the Voice of Customer (VoC) platform market, driven by the country's rapidly expanding digital economy and the increasing adoption of advanced customer feedback technologies. Chinese businesses are leveraging VoC platforms to enhance customer engagement, streamline feedback processes, and drive better business outcomes. The high level of internet and mobile penetration, coupled with a large and diverse consumer base, creates a fertile ground for the growth of VoC solutions in China.
Quadrant Knowledge Solutions defines a VoC platform as "an integrated and comprehensive voice of the customer solution that collects customer feedback (direct, indirect, and inferred) across various data sources in a multichannel environment, offers customer insights for analysis, and operationalizes customer experience insights. With effective execution, VoC tools can provide a robust CX framework to deliver improved customer experiences based on in-depth analysis of customer feedback."
QKS Group Reveals that Voice of Customer (VoC) Market is Projected to Register a CAGR of above average by 2028 in China.
The future of the VoC platform market in China looks highly positive, with continued above-average growth anticipated. The country's ongoing investment in digital infrastructure and the growing emphasis on data-driven feedback strategies will drive further adoption of VoC platforms. Emerging technologies, such as AI-driven analytics and automation, will play a crucial role in this market's evolution, enabling more sophisticated and personalized customer feedback approaches. As businesses in China strive to enhance their competitiveness and customer experiences, the demand for advanced VoC solutions will continue to rise, ensuring sustained robust growth.
Quadrant Knowledge Solutions defines "an integrated and comprehensive voice of the customer solution that collects customer feedback (direct, indirect, and inferred) across various data sources in a multichannel environment, offers customer insights for analysis, and operationalizes customer experience insights. With effective execution, VoC tools can provide a robust CX framework to deliver improved customer experiences based on in-depth analysis of customer feedback."