PUBLISHER: QKS Group | PRODUCT CODE: 1669339
PUBLISHER: QKS Group | PRODUCT CODE: 1669339
This product includes two reports: Market Share and Market Forecast.
QKS Group Reveals that Voice of Customer (VoC) Market is Projected to Register a CAGR of above average by 2028 in Latin America.
The Voice of Customer (VoC) platform market in Latin America is experiencing significant growth, driven by the region's expanding digital economy and the increasing recognition of the importance of customer feedback. Businesses are increasingly adopting VoC platforms to understand their customers better, improve service delivery, and enhance customer satisfaction. The rapid growth of e-commerce and social media usage in Latin America further fuels the demand for robust VoC solutions, allowing businesses to capture and analyze customer feedback from multiple channels.
Quadrant Knowledge Solutions defines a VoC platform as "an integrated and comprehensive voice of the customer solution that collects customer feedback (direct, indirect, and inferred) across various data sources in a multichannel environment, offers customer insights for analysis, and operationalizes customer experience insights. With effective execution, VoC tools can provide a robust CX framework to deliver improved customer experiences based on in-depth analysis of customer feedback."
QKS Group Reveals that Voice of Customer (VoC) Market is Projected to Register a CAGR of above average by 2028 in Latin America.
The future outlook for the VoC platform market in Latin America is highly positive, with continued above-average growth expected. As the region's digital infrastructure improves and businesses become more digitally savvy, the adoption of VoC solutions is anticipated to rise. Emerging technologies such as AI-driven analytics and automation will play a crucial role in this market's evolution, enabling more targeted and efficient customer feedback analysis. The increasing focus on customer-centric approaches and the need to remain competitive in a global market will drive further investment in VoC platforms, ensuring sustained robust growth in the coming years.
Quadrant Knowledge Solutions defines "an integrated and comprehensive voice of the customer solution that collects customer feedback (direct, indirect, and inferred) across various data sources in a multichannel environment, offers customer insights for analysis, and operationalizes customer experience insights. With effective execution, VoC tools can provide a robust CX framework to deliver improved customer experiences based on in-depth analysis of customer feedback."