PUBLISHER: QKS Group | PRODUCT CODE: 1669338
PUBLISHER: QKS Group | PRODUCT CODE: 1669338
This product includes two reports: Market Share and Market Forecast.
QKS Group Reveals that Voice of Customer (VoC) Market is Projected to Register a CAGR of above average by 2028 in Middle East and Africa (MEA).
The Middle East and Africa (MEA) region is experiencing robust growth in the Voice of Customer (VoC) platform market, driven by increasing digital transformation efforts and the rising importance of customer feedback integration. Businesses in MEA are rapidly adopting VoC platforms to enhance their customer engagement, improve service delivery, and gain a competitive edge. The region's growing internet penetration and mobile usage are also significant contributors to the demand for comprehensive VoC solutions, helping businesses capture and analyze customer feedback from multiple channels.
Quadrant Knowledge Solutions defines a VoC platform as "an integrated and comprehensive voice of the customer solution that collects customer feedback (direct, indirect, and inferred) across various data sources in a multichannel environment, offers customer insights for analysis, and operationalizes customer experience insights. With effective execution, VoC tools can provide a robust CX framework to deliver improved customer experiences based on in-depth analysis of customer feedback."
QKS Group Reveals that Voice of Customer (VoC) Market is Projected to Register a CAGR of above average by 2028 in Middle East and Africa (MEA).
The future outlook for the VoC platform market in the MEA region is highly positive, with sustained above-average growth expected. The continued investment in digital infrastructure and the increasing focus on innovation will drive further adoption of VoC platforms. Emerging technologies, such as AI and machine learning, will play a crucial role in enhancing the capabilities of these solutions, enabling more targeted and effective customer feedback analysis. As businesses in MEA strive to stay competitive and meet the evolving needs of their customers, the demand for advanced VoC solutions will continue to rise, ensuring robust growth in the coming years.
Quadrant Knowledge Solutions defines "an integrated and comprehensive voice of the customer solution that collects customer feedback (direct, indirect, and inferred) across various data sources in a multichannel environment, offers customer insights for analysis, and operationalizes customer experience insights. With effective execution, VoC tools can provide a robust CX framework to deliver improved customer experiences based on in-depth analysis of customer feedback."