PUBLISHER: QKS Group | PRODUCT CODE: 1669329
PUBLISHER: QKS Group | PRODUCT CODE: 1669329
Market Share and Forecast: Advertising Technology (AdTech) Platforms, 2023-2028, Latin America (Bundle of Two Reports)
This product includes two reports: Market Share and Market Forecast
Market Share Description:
QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR above average by 2028 in Latin America.
Latin America is expected to see above-average growth in the AdTech platforms market by 2028. The region's expanding digital economy and increasing internet penetration are driving the adoption of advanced advertising technologies. Businesses in Latin America are recognizing the value of AdTech solutions in optimizing marketing efforts, enhancing customer engagement, and boosting operational efficiency. The rising adoption of mobile devices and digital channels across the region further fuels this growth. As companies strive to tap into new markets and demographics, the demand for sophisticated AdTech platforms is anticipated to increase, contributing to the overall market expansion in Latin America.
Quadrant Knowledge Solutions defines "advertising technology (AdTech) refers to a set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, and video, to optimize ad campaign performance. AdTech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns for reaching the target audience and gathering customer insights. AdTech platforms combine the entire advertising ecosystem, which involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance."
Market Forecast Description:
QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR above average by 2028 in Latin America.
The future of the AdTech platforms market in Latin America appears bright, with a strong focus on technological innovation and digital transformation. As businesses continue to invest in advanced advertising technologies, the integration of AI and machine learning capabilities will enhance the effectiveness of their marketing strategies, providing more accurate and actionable insights. Additionally, the region's emphasis on customer-centric approaches and data-driven decision-making will drive the development of advanced features and functionalities within these platforms. With a growing emphasis on personalization and real-time engagement, the Latin American market is poised to achieve sustained growth and solidify its position in the global digital advertising landscape.
Quadrant Knowledge Solutions defines "advertising technology (AdTech) refers to a set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, and video, to optimize ad campaign performance. AdTech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns for reaching the target audience and gathering customer insights. AdTech platforms combine the entire advertising ecosystem, which involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance."
TABLE OF CONTENTS
Market Share:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Share Analysis
- Latin America Market Share
- Latin America Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- Latin America Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- Latin America Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
Market Forecast:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Forecast Analysis
- Latin America Market Forecast
- Latin America Market Forecast by Industry Verticals
- Market Forecast by Media & Entertainment
- Market Forecast by Retail
- Market Forecast by BFSI
- Market Forecast by Travel & Hospitality
- Market Forecast by Education
- Market Forecast by Public Sector
- Market Forecast by Healthcare & Life Science
- Market Forecast by Automotive
- Market Forecast by Food & Beverage
- Latin America Market Forecast by Deployment Type
- Market Forecast by Deployment Type: On prem
- Market Forecast by Deployment Type: Cloud
- Latin America Market Forecast by Customer Type
- Market Forecast by SMB
- Market Forecast by Large
- Market Forecast by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
LIST OF FIGURES
Market Share:
- Fig. 1 Market Share of Digital Marketing Analytics Platforms Latin America, 2023
- Fig. 2 Latin America Market Share of Digital Marketing Analytics Platforms IT & Telecom Industry, 2023
- Fig. 3 Latin America Market Share of Digital Marketing Analytics Platforms Banking & Financial Services Industry, 2023
- Fig. 4 Latin America Market Share of Digital Marketing Analytics Platforms Insurance Industry, 2023
- Fig. 5 Latin America Market Share of Digital Marketing Analytics Platforms Healthcare Industry, 2023
- Fig. 6 Latin America Market Share of Digital Marketing Analytics Platforms Government & Public Sector, 2023
- Fig. 7 Latin America Market Share of Digital Marketing Analytics Platforms Retail & eCommerce, 2023
- Fig. 8 Latin America Market Share of Digital Marketing Analytics Platforms Manufacturing, 2023
- Fig. 9 Latin America Market Share of Digital Marketing Analytics Platforms Hospitality, 2023
- Fig. 10 Latin America Market Share of Digital Marketing Analytics Platforms On-premises Deployment, 2023
- Fig. 11 Latin America Market Share of Digital Marketing Analytics Platforms Cloud Deployment, 2023
- Fig. 12 Latin America Market Share of Digital Marketing Analytics Platforms SMB Customers, 2023
- Fig. 13 Latin America Market Share of Digital Marketing Analytics Platforms Large Customers, 2023
- Fig. 14 Latin America Market Share of Digital Marketing Analytics Platforms Enterprise Customers, 2023
Market Forecast:
- Fig. 1 Market Forecast of AdTech Platforms Latin America, 2024- 2028
- Fig. 2 Market Forecast of AdTech Platforms IT & Telecom Industry, 2024- 2028
- Fig. 3 Market Forecast of AdTech Platforms Banking & Financial Services Industry, 2023
- Fig. 4 Market Forecast of AdTech Platforms Insurance Industry, 2024- 2028
- Fig. 5 Market Forecast of AdTech Platforms Healthcare Industry, 2024- 2028
- Fig. 6 Market Forecast of AdTech Platforms Government & Public Sector, 2024- 2028
- Fig. 7 Market Forecast of AdTech Platforms Retail & eCommerce, 2024- 2028
- Fig. 8 Market Forecast of AdTech Platforms Manufacturing, 2024- 2028
- Fig. 9 Market Forecast of AdTech Platforms Hospitality, 2024- 2028
- Fig. 10 Market Forecast of AdTech Platforms On-premises Deployment, 2024- 2028
- Fig. 11 Market Forecast of AdTech Platforms Cloud Deployment, 2024- 2028
- Fig. 12 Market Forecast of AdTech Platforms SMB Customers, 2024- 2028
- Fig. 13 Market Forecast of AdTech Platforms Large Customers, 2024- 2028
- Fig. 14 Market Forecast of AdTech Platforms Enterprise Customers, 2024- 2028
