Market Share: B2B Marketing Automation Platforms (B2B MAP) Tools, 2023-2028, Worldwide (Bundle of Two Reports)

PUBLISHED: January 13, 2025

PAGES: 110 Pages

DELIVERY TIME: 1-2 business days

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This product includes two reports: Market Share and Market Forecast.

Market Share Description:

QKS Group Reveals that B2B Marketing Automation Platforms Market is Projected to Register a CAGR of 12.4% by 2028.

B2B Marketing Automation Platforms support organizations in streamlining the sales cycle while engaging with potential customer accounts. It aligns sales and marketing teams for a more targeted approach and helps orchestrate customer engagement campaigns, allowing both teams to focus on revenue generation aspects rather than working on repetitive tasks such as manual follow-ups or direct calling. Organizations can measure the progress of B2B MAPs, ensuring that a higher ROI is derived from marketing strategies. Additionally, they enable the efficient usage of resources and save time for organizations, as they can reach out to multiple accounts simultaneously using the trigger-based rule on each email.

Quadrant Knowledge Solutions defines a B2B Marketing Automation Platform (MAP) as a technology solution that automates lead management and provides optimized marketing and sales solutions to drive seamless customer engagements. It assists marketing teams with lead sourcing and nurtures and aligns brands' sales offerings to lead requirements across multiple marketing channels. It automatically identifies the most engaged accounts, facilitating easy targeting, and helps organizations improve marketing and sales activities across each stage of the buying process.

Market Forecast Description:

QKS Group Reveals that B2B Marketing Automation Platforms Market is Projected to Register a CAGR of 12.4% by 2028.

In many industry verticals wherein B2B organizations have scaled their operations, enterprises have started implementing B2B Marketing Automation Platforms to streamline their business processes by segmenting audiences and catering to their requirements. The rising demand for ubiquitous email promotions and the rapid increase of mobile device usage across multiple industries are some of the major factors driving the expansion of the B2B MAP market. Marketing automation technology is further helping organizations build effective customer engagement campaigns by eliminating repetitive tasks, such as lead capture and scoring, drip campaign management, account-based targeting, and data synching, giving them more time to focus on critical aspects. It also offers a highly interactive, cost-effective, and scalable customer data workflow, helping organizations deliver highly specific solutions across each stage of the buyer's lifecycle.

Product Code: QKS-02934

Market Share:

Chapter 01: Executive Summary

Key Research Findings
Top Predictions
Top Trends
Market Summary

Chapter 02: Market Overview

Market Definition and Scope
Key Factors Impacting the Market
Drivers & Restraints

Chapter 03: Market Analysis

Global B2B MAP Market Share Analysis

Chapter 04: Market Share Analysis

Market Share by Region
Market Share Worldwide
Market Share USA
Market Share Canada
Market Share Latin America
Market Share Western Europe
Market Share Central & Eastern Europe
Market Share Middle East & Africa
Market Share China
Market Share APAC Ex Japan & China
Market Share Japan
Market Share by Industry Verticals
Market Share by Media & Entertainment
Market Share by Retail
Market Share by BFSI
Market Share by Travel & Hospitality
Market Share by Education
Market Share by Public Sector
Market Share by Healthcare & Life Science
Market Share by Automotive
Market Share by Food & Beverage
Market Share by Deployment Type
Market Share by Deployment Type: On prem
Market Share by Deployment Type: Cloud
Market Share by Customer Type
Market Share by SMB
Market Share by Large
Market Share by Enterprise

Chapter 05: Company Profile

Company Overview
Analyst Perspectives and Analysis

Chapter 06: Appendix

Research Methodologies

Market Forecast: