PUBLISHER: QKS Group | PRODUCT CODE: 1445907
PUBLISHER: QKS Group | PRODUCT CODE: 1445907
Quadrant Knowledge Solutions Reveals thatCross Channel Campaign Market is Projected to Register a CAGR of 20.60% by 2027.
A Cross-channel campaign management (CCCM) platform helps organizations solve this problem by allowing them to engage with the customers on their preferred channels by creating and providing customer insights utilizing the unified data gathered across various sources to personalize customer engagement. Organizations adopt cross-channel campaign management strategies as they offer an improved customer engagement process and attract more customers by delivering personalized content across different channels through their data-driven approach. A Cross-channel campaign management platform allows marketers to build relevant, consistent, and meaningful interactions with customers and enhance the process of customer engagement.