PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1702475
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1702475
The global mineral supplements market is poised for significant growth, projected to rise from USD 16.8 billion in 2024 to USD 26.9 billion by 2032, expanding at a compound annual growth rate (CAGR) of 6.2%. This growth is driven by increasing adoption of supplements for preventing chronic diseases such as osteoporosis, anemia, and cancer, alongside the rise in lifestyle-associated disorders. The growing emphasis on preventive healthcare and the widespread use of mineral supplements for maintaining health are expected to propel the market.
The increasing prevalence of health conditions that result from nutritional deficiencies, along with the rising geriatric population, are also contributing to market growth. As aging populations experience difficulties in absorbing minerals through diet, there is an increased reliance on supplements. This trend, coupled with growing health awareness and disposable incomes, is fueling the demand for mineral supplements globally.
Key Insights
A key driver for the market is the growing demand for supplements that support bone health. Calcium supplements, in particular, account for the largest share of the market due to the rising incidence of osteoporosis, particularly among older adults and women. Calcium plays a crucial role in maintaining bone density and muscle function, making it essential in combating conditions like osteoporosis.
Another significant trend is the rising demand for potassium supplements, which are expected to record the highest CAGR during the forecast period. Potassium plays a vital role in fluid balance, muscle contraction, and nerve impulse transmission. It is also essential for preventing conditions like high blood pressure and cardiovascular diseases. With growing awareness of potassium's benefits, demand is surging, particularly among those concerned about hypertension and kidney health.
The increasing focus on plant-based and organic supplements also presents opportunities for market growth. Consumers are becoming more health-conscious and are opting for plant-derived, non-GMO products. This trend is particularly prominent in regions like North America and Europe, where demand for clean-label, organic, and sustainable products is strong.
The growing geriatric population is another major factor driving the demand for mineral supplements. As people age, their ability to absorb nutrients diminishes, leading to deficiencies in key minerals like calcium, magnesium, and iron. The World Health Organization (WHO) predicts that the global population aged 60 and above will reach 2.1 billion by 2050, up from 1 billion in 2020. As the elderly population increases, so does their need for supplements to maintain bone health, improve immunity, and enhance muscle function.
Challenges and Opportunities
While the mineral supplements market is growing, it faces challenges such as high production costs and the need for greater consumer education on the benefits of specific minerals. Market players are addressing these challenges by focusing on research and development (R&D) to create more effective and targeted supplements. Personalized supplements based on individual health needs are an emerging trend. This could be a major opportunity for the market, as consumers seek tailored solutions to address their unique health concerns.