U.S. Video Games Software Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025

Description

The U.S. video games software market is expected to grow from USD 51.47 billion in 2024 to USD 67.09 billion by 2032, at a CAGR of 3.49%. The market growth is driven by the increasing shift to digital gaming, the popularity of subscription models like Xbox Game Pass and PlayStation Plus, and the rise of mobile gaming platforms. Moreover, advancements in cloud gaming, virtual reality, and augmented reality are enhancing the gaming experience, creating new opportunities for industry players. The surge in gaming as a form of entertainment and stress relief, especially post-pandemic, is also a key contributor to this expansion.

Key Insights

The console segment accounted for the largest share of the market in 2024, driven by premium gameplay and the popularity of gaming consoles like PlayStation, Xbox, and Nintendo Switch.

The mobile gaming segment is expected to grow at the highest CAGR of 4.56% due to the increasing penetration of smartphones, with over 90% of the U.S. population using them for gaming.

Action games led the market with a 30% share in 2024, driven by major franchises such as Call of Duty and Fortnite, along with the rise of online multiplayer features.

Role-playing games (RPGs) are expected to grow at the fastest rate, with a CAGR of 5.35%, fueled by the growing interest in the metaverse and virtual worlds.

The personal user segment held the largest share at 70% in 2024, with individual gamers being the primary drivers of market growth, while the commercial segment is expected to grow at a higher CAGR of 4.85%.

Digital distribution and freemium models are playing a significant role in reshaping the industry, offering users access to a vast array of games and creating new monetization opportunities.

Cloud gaming services, such as Xbox Cloud Gaming, are gaining traction by allowing players to stream games without the need for expensive hardware.

Virtual and augmented reality enhancements are creating immersive experiences, pushing the boundaries of traditional gameplay and offering fresh avenues for game developers.

The West region holds the largest market share, while the South is expected to experience the fastest growth due to increasing investments in gaming technology and infrastructure.

Product Code: 13318

Chapter 1. Research Scope

1.1. Research Objectives
1.2. Market Definition
1.3. Analysis Period
1.4. Market Size Breakdown by Segments
- 1.4.1. Market Size Breakdown, by Device
- 1.4.2. Market Size Breakdown, by Genre
- 1.4.3. Market Size Breakdown, by End User
- 1.4.4. Market Size Breakdown, by Deployment
1.5. Market Data Reporting Unit
- 1.5.1. Revenue
1.6. Key Stakeholders

Chapter 2. Research Methodology

2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence Database
2.2. Primary Research
2.3. Market Size Estimation
2.4. Data Triangulation
2.5. Currency Conversion Rates
2.6. Assumptions for the Study
2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

5.1. Industry Background
5.2. Market Dynamics
- 5.2.1. Trends
- 5.2.2. Drivers
- 5.2.3. Restraints/Challenges
- 5.2.4. Emerging Economies and Key Opportunities
- 5.2.5. Impact Analysis of Drivers/Restraints
5.3. Impact of COVID-19
5.4. Sociopolitical Impact
5.5. Porter-s Five Forces Analysis
- 5.5.1. Bargaining Power of Buyers
- 5.5.2. Bargaining Power of Suppliers
- 5.5.3. Threat of New Entrants
- 5.5.4. Intensity of Rivalry
- 5.5.5. Threat of Substitutes
5.6. Innovation and Technology Trends
5.7. Market Entry Strategies

Chapter 6. Competitive Landscape

6.1. List of Market Players and their Offerings
6.2. Competitive Benchmarking of Key Players
6.3. Recent Strategic Developments by Key Players

Chapter 7. U.S. Market

7.1. Overview
7.2. Market Revenue, by Device (2019-2032)
7.3. Market Revenue, by Genre (2019-2032)
7.4. Market Revenue, by End User (2019-2032)
7.5. Market Revenue, by Deployment (2019-2032)
7.6. Market Revenue, by Country (2019-2032)

Chapter 8. Northeast Market

8.1. Overview
8.2. Economic Indicators
8.3. Regional Hotspots
8.4. Growth Drivers
8.5. Challenges and Barriers
8.6. Competitive Strategies
8.7. Emerging Players
8.8. Compliance Requirements
8.9. Emerging Investment Areas
8.10. Market Size and Forecast
- 8.10.1. Market Revenue, by Device (2019-2032)
- 8.10.2. Market Revenue, by Genre (2019-2032)
- 8.10.3. Market Revenue, by End User (2019-2032)
- 8.10.4. Market Revenue, by Deployment (2019-2032)

Chapter 9. Midwest Market

9.1. Overview
9.2. Economic Indicators
9.3. Regional Hotspots
9.4. Growth Drivers
9.5. Challenges and Barriers
9.6. Competitive Strategies
9.7. Emerging Players
9.8. Compliance Requirements
9.9. Emerging Investment Areas
9.10. Market Size and Forecast
- 9.10.1. Market Revenue, by Device (2019-2032)
- 9.10.2. Market Revenue, by Genre (2019-2032)
- 9.10.3. Market Revenue, by End User (2019-2032)
- 9.10.4. Market Revenue, by Deployment (2019-2032)

Chapter 10. West Market

10.1. Overview
10.2. Economic Indicators
10.3. Regional Hotspots
10.4. Growth Drivers
10.5. Challenges and Barriers
10.6. Competitive Strategies
10.7. Emerging Players
10.8. Compliance Requirements
10.9. Emerging Investment Areas
10.10. Market Size and Forecast
- 10.10.1. Market Revenue, by Device (2019-2032)
- 10.10.2. Market Revenue, by Genre (2019-2032)
- 10.10.3. Market Revenue, by End User (2019-2032)
- 10.10.4. Market Revenue, by Deployment (2019-2032)

Chapter 11. South Market

11.1. Overview
11.2. Economic Indicators
11.3. Regional Hotspots
11.4. Growth Drivers
11.5. Challenges and Barriers
11.6. Competitive Strategies
11.7. Emerging Players
11.8. Compliance Requirements
11.9. Emerging Investment Areas
11.10. Market Size and Forecast
- 11.10.1. Market Revenue, by Device (2019-2032)
- 11.10.2. Market Revenue, by Genre (2019-2032)
- 11.10.3. Market Revenue, by End User (2019-2032)
- 11.10.4. Market Revenue, by Deployment (2019-2032)

Chapter 12. Company Profiles

Chapter 13. Appendix

13.1. Sources and References
13.2. Related Reports

U.S. Video Games Software Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2032)