PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1649553
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1649553
India Electric Toothbrush Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2032)
The Indian electric toothbrush market is experiencing steady growth, with revenues projected to reach $74.0 million in 2024 and anticipated to expand at a compound annual growth rate (CAGR) of 4.7% from 2025 to 2032, ultimately reaching $106.4 million by 2032. This growth is driven by increasing disposable incomes, heightened awareness of oral hygiene, and a rising preference for innovative dental care solutions. Features such as built-in timers and multiple brushing modes make electric toothbrushes more appealing compared to traditional manual brushes. Urban populations, in particular, are adopting electric toothbrushes due to their superior efficiency in plaque removal and gum health maintenance.
Key Insights
Soft bristles dominate the market, offering a gentle yet effective cleaning solution suitable for individuals with sensitive gums and those aiming to prevent enamel erosion. Their versatility aligns with the growing demand for maintaining oral hygiene and gum health.
Adults constitute the largest end-user category, driven by a heightened focus on oral health and the adoption of advanced dental care products. However, the children's segment is expected to witness faster growth, as parents increasingly invest in effective oral care solutions for their offspring.
The Western region holds the largest market share, attributed to higher disposable incomes and greater awareness of oral hygiene practices. Conversely, the Northern region is the fastest-growing market, propelled by urbanization and increasing health consciousness among consumers.
The Indian electric toothbrush market is consolidated, with key players focusing on product innovation and strategic partnerships to enhance their market presence. Both domestic and international companies are actively competing to cater to the diverse consumer preferences in the country.
The integration of innovative features, such as sonic vibrations, rotating heads, pressure sensors, and artificial intelligence (AI), is expanding the functionality and appeal of electric toothbrushes. AI-enabled devices offer personalized oral care by analyzing brushing habits and providing feedback to improve users' oral hygiene routines.
Major companies operating in the Indian electric toothbrush market include Universal Corporation Ltd., Colgate-Palmolive Company, Koninklijke Philips N.V., Chipper Consumer Private Limited (Perfora), Xiaomi Corporation, The Procter & Gamble Company, Church & Dwight Co. Inc., Shodan Care Private Ltd. (Caresmith), and ORACURA Inc. These firms are focusing on product innovation, quality enhancement, and strategic partnerships to strengthen their market position.
Table of Contents
Chapter 1. Research Scope
- 1.1. Research Objectives
- 1.2. Market Definition
- 1.3. Analysis Period
- 1.4. Market Size Breakdown by Segments
- 1.4.1. Market Size Breakdown, by Bristle
- 1.4.2. Market Size Breakdown, by Head Movement
- 1.4.3. Market Size Breakdown, by Product Type
- 1.4.4. Market Size Breakdown, by Distribution Channel
- 1.4.5. Market Size Breakdown, by End User
- 1.5. Market Data Reporting Unit
- 1.5.1. Revenue
- 1.6. Key Stakeholders
Chapter 2. Research Methodology
- 2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence Database
- 2.2. Primary Research
- 2.3. Market Size Estimation
- 2.4. Data Triangulation
- 2.5. Currency Conversion Rates
- 2.6. Assumptions for the Study
- 2.7. Notes and Caveats
Chapter 3. Executive Summary
Chapter 4. Market Indicators
Chapter 5. Industry Outlook
- 5.1. Industry Background
- 5.2. Market Dynamics
- 5.2.1. Trends
- 5.2.2. Drivers
- 5.2.3. Restraints/Challenges
- 5.2.4. Emerging Economies and Key Opportunities
- 5.2.5. Impact Analysis of Drivers/Restraints
- 5.3. Impact of COVID-19
- 5.4. Sociopolitical Impact
- 5.5. Porter's Five Forces Analysis
- 5.5.1. Bargaining Power of Buyers
- 5.5.2. Bargaining Power of Suppliers
- 5.5.3. Threat of New Entrants
- 5.5.4. Intensity of Rivalry
- 5.5.5. Threat of Substitutes
- 5.6. Lifecycle Analysis
- 5.7. Innovation and Technology Trends
- 5.8. Supply Chain and Value Chain Insights
- 5.9. Market Entry Strategies
Chapter 6. Competitive Landscape
- 6.1. List of Market Players and their Offerings
- 6.2. Competitive Benchmarking of Key Players
- 6.3. Product Benchmarking of Key Players
- 6.4. Recent Strategic Developments by Key Players
- 6.5. Company Leadership Matrix
Chapter 7. North India Market
- 7.1. Overview
- 7.2. Market Revenue, by Bristle (2019-2032)
- 7.3. Market Revenue, by Head Movement (2019-2032)
- 7.4. Market Revenue, by Product Type (2019-2032)
- 7.5. Market Revenue, by Distribution Channel (2019-2032)
- 7.6. Market Revenue, by End User (2019-2032)
- 7.7. Market Revenue, by Country (2019-2032)
Chapter 8. South India Market
- 8.1. Overview
- 8.2. Market Revenue, by Bristle (2019-2032)
- 8.3. Market Revenue, by Head Movement (2019-2032)
- 8.4. Market Revenue, by Product Type (2019-2032)
- 8.5. Market Revenue, by Distribution Channel (2019-2032)
- 8.6. Market Revenue, by End User (2019-2032)
- 8.7. Market Revenue, by Country (2019-2032)
Chapter 9. East India Market
- 9.1. Overview
- 9.2. Market Revenue, by Bristle (2019-2032)
- 9.3. Market Revenue, by Head Movement (2019-2032)
- 9.4. Market Revenue, by Product Type (2019-2032)
- 9.5. Market Revenue, by Distribution Channel (2019-2032)
- 9.6. Market Revenue, by End User (2019-2032)
- 9.7. Market Revenue, by Country (2019-2032)
Chapter 10. West India Market
- 10.1. Overview
- 10.2. Market Revenue, by Bristle (2019-2032)
- 10.3. Market Revenue, by Head Movement (2019-2032)
- 10.4. Market Revenue, by Product Type (2019-2032)
- 10.5. Market Revenue, by Distribution Channel (2019-2032)
- 10.6. Market Revenue, by End User (2019-2032)
- 10.7. Market Revenue, by Country (2019-2032)
Chapter 11. Company Profiles
Chapter 12. Appendix
- 12.1. Sources and References
- 12.2. Related Reports
