Dietary Supplements Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025

Description

The global dietary supplements market is experiencing significant growth, with its value projected to increase from $155.9 billion in 2024 to $275.2 billion by 2030, reflecting a robust compound annual growth rate (CAGR) of 10.1% during the forecast period (2025-2030). This growth is fueled by the rising demand for sports nutritional supplements, increasing consumer awareness about health and wellness, and the prevalence of chronic diseases.

Vitamins constitute a significant portion of the market, addressing nutritional deficiencies and enhancing overall health. Minerals are widely consumed to prevent deficiencies and support wellness, while botanicals gain popularity due to the preference for natural, plant-based products. Enzyme supplements, often used to aid digestion, and fatty acids, like omega-3 for heart health, contribute to the growing market. Proteins are in high demand among fitness enthusiasts and athletes to support muscle growth and recovery.

Adults comprise the largest consumer category, focusing on maintaining health and preventing age-related ailments. Children are increasingly provided supplements to support growth and immunity, while prenatal supplements for pregnant women are essential for fetal development and maternal health. Elderly individuals rely on supplements to manage age-related health issues, and specialized infant supplements ensure proper nutrition during early development.

Tablets remain the most common form of dietary supplements due to ease of consumption and precise dosing. Capsules and soft gels are favored for their versatility and absorption benefits, while powders appeal to athletes for customizable dosing. Gummies and liquids provide palatable and convenient options, especially for those with difficulty swallowing pills.

Asia-Pacific dominates the market due to increasing health consciousness, rising disposable incomes, and a growing aging population. North America also shows significant growth, supported by high consumer awareness and a well-established supplement industry, while Europe maintains steady growth with its focus on preventive healthcare.

The market benefits from increasing consumer awareness about the benefits of dietary supplements and the rising prevalence of chronic conditions driving preventive health measures. Sports nutrition continues to grow as more individuals pursue fitness goals, while the rapid expansion of e-commerce platforms enhances the accessibility of supplements.

The competitive landscape is highly dynamic, with key players such as Amway, Herbalife Nutrition Ltd., Abbott Laboratories, Nestle S.A., and GlaxoSmithKline plc focusing on product innovation, quality, and expanding distribution networks. The dietary supplements market is poised for robust growth, driven by evolving consumer preferences and expanding global opportunities.

Product Code: 10191

Chapter 1. Research Scope

1.1. Research Objectives
1.2. Market Definition
1.3. Analysis Period
1.4. Market Size Breakdown by Segments
- 1.4.1. Market size breakdown, by product type
- 1.4.2. Market size breakdown, by end user
- 1.4.3. Market size breakdown, by form
- 1.4.4. Market size breakdown, by distribution channel
- 1.4.5. Market size breakdown, by region
- 1.4.6. Market size breakdown, by country
1.5. Market Data Reporting Unit
- 1.5.1. Value
1.6. Key Stakeholders

Chapter 2. Research Methodology

2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence database
2.2. Primary Research
2.3. Market Size Estimation
2.4. Data Triangulation
2.5. Currency Conversion Rates
2.6. Assumptions for the Study
2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

5.1. Market Dynamics
- 5.1.1. Trends
- 5.1.2. Drivers
- 5.1.3. Restraints/challenges
- 5.1.4. Impact analysis of drivers/restraints
5.2. Impact of COVID-19
5.3. Porter's Five Forces Analysis
- 5.3.1. Bargaining power of buyers
- 5.3.2. Bargaining power of suppliers
- 5.3.3. Threat of new entrants
- 5.3.4. Intensity of rivalry
- 5.3.5. Threat of substitutes

Chapter 6. Global Market

6.1. Overview
6.2. Market Revenue, by Product Type (2019-2030)
6.3. Market Revenue, by End User (2019-2030)
6.4. Market Revenue, by Form (2019-2030)
6.5. Market Revenue, by Distribution Channel (2019-2030)
6.6. Market Revenue, by Region (2019-2030)

Chapter 7. North America Market

7.1. Overview
7.2. Market Revenue, by Product Type (2019-2030)
7.3. Market Revenue, by End User (2019-2030)
7.4. Market Revenue, by Form (2019-2030)
7.5. Market Revenue, by Distribution Channel (2019-2030)
7.6. Market Revenue, by Country (2017-2030)

Chapter 8. Europe Market

8.1. Overview
8.2. Market Revenue, by Product Type (2019-2030)
8.3. Market Revenue, by End User (2019-2030)
8.4. Market Revenue, by Form (2019-2030)
8.5. Market Revenue, by Distribution Channel (2019-2030)
8.6. Market Revenue, by Country (2017-2030)

Chapter 9. APAC Market

9.1. Overview
9.2. Market Revenue, by Product Type (2019-2030)
9.3. Market Revenue, by End User (2019-2030)
9.4. Market Revenue, by Form (2019-2030)
9.5. Market Revenue, by Distribution Channel (2019-2030)
9.6. Market Revenue, by Country (2017-2030)

Chapter 10. LATAM Market

10.1. Overview
10.2. Market Revenue, by Product Type (2019-2030)
10.3. Market Revenue, by End User (2019-2030)
10.4. Market Revenue, by Form (2019-2030)
10.5. Market Revenue, by Distribution Channel (2019-2030)
10.6. Market Revenue, by Country (2017-2030)

Chapter 11. MEA Market

11.1. Overview
11.2. Market Revenue, by Product Type (2019-2030)
11.3. Market Revenue, by End User (2019-2030)
11.4. Market Revenue, by Form (2019-2030)
11.5. Market Revenue, by Distribution Channel (2019-2030)
11.6. Market Revenue, by Country (2017-2030)

Chapter 12. U.S. Market

12.1. Overview
12.2. Market Revenue, by Product Type (2019-2030)
12.3. Market Revenue, by End User (2019-2030)
12.4. Market Revenue, by Form (2019-2030)
12.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 13. Canada Market

13.1. Overview
13.2. Market Revenue, by Product Type (2019-2030)
13.3. Market Revenue, by End User (2019-2030)
13.4. Market Revenue, by Form (2019-2030)
13.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 14. Germany Market

14.1. Overview
14.2. Market Revenue, by Product Type (2019-2030)
14.3. Market Revenue, by End User (2019-2030)
14.4. Market Revenue, by Form (2019-2030)
14.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 15. France Market

15.1. Overview
15.2. Market Revenue, by Product Type (2019-2030)
15.3. Market Revenue, by End User (2019-2030)
15.4. Market Revenue, by Form (2019-2030)
15.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 16. U.K. Market

16.1. Overview
16.2. Market Revenue, by Product Type (2019-2030)
16.3. Market Revenue, by End User (2019-2030)
16.4. Market Revenue, by Form (2019-2030)
16.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 17. Italy Market

17.1. Overview
17.2. Market Revenue, by Product Type (2019-2030)
17.3. Market Revenue, by End User (2019-2030)
17.4. Market Revenue, by Form (2019-2030)
17.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 18. Spain Market

18.1. Overview
18.2. Market Revenue, by Product Type (2019-2030)
18.3. Market Revenue, by End User (2019-2030)
18.4. Market Revenue, by Form (2019-2030)
18.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 19. Japan Market

19.1. Overview
19.2. Market Revenue, by Product Type (2019-2030)
19.3. Market Revenue, by End User (2019-2030)
19.4. Market Revenue, by Form (2019-2030)
19.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 20. China Market

20.1. Overview
20.2. Market Revenue, by Product Type (2019-2030)
20.3. Market Revenue, by End User (2019-2030)
20.4. Market Revenue, by Form (2019-2030)
20.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 21. India Market

21.1. Overview
21.2. Market Revenue, by Product Type (2019-2030)
21.3. Market Revenue, by End User (2019-2030)
21.4. Market Revenue, by Form (2019-2030)
21.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 22. Australia Market

22.1. Overview
22.2. Market Revenue, by Product Type (2019-2030)
22.3. Market Revenue, by End User (2019-2030)
22.4. Market Revenue, by Form (2019-2030)
22.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 23. South Korea Market

23.1. Overview
23.2. Market Revenue, by Product Type (2019-2030)
23.3. Market Revenue, by End User (2019-2030)
23.4. Market Revenue, by Form (2019-2030)
23.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 24. Brazil Market

24.1. Overview
24.2. Market Revenue, by Product Type (2019-2030)
24.3. Market Revenue, by End User (2019-2030)
24.4. Market Revenue, by Form (2019-2030)
24.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 25. Mexico Market

25.1. Overview
25.2. Market Revenue, by Product Type (2019-2030)
25.3. Market Revenue, by End User (2019-2030)
25.4. Market Revenue, by Form (2019-2030)
25.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 26. Saudi Arabia Market

26.1. Overview
26.2. Market Revenue, by Product Type (2019-2030)
26.3. Market Revenue, by End User (2019-2030)
26.4. Market Revenue, by Form (2019-2030)
26.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 27. South Africa Market

27.1. Overview
27.2. Market Revenue, by Product Type (2019-2030)
27.3. Market Revenue, by End User (2019-2030)
27.4. Market Revenue, by Form (2019-2030)
27.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 28. U.A.E. Market

28.1. Overview
28.2. Market Revenue, by Product Type (2019-2030)
28.3. Market Revenue, by End User (2019-2030)
28.4. Market Revenue, by Form (2019-2030)
28.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 29. Competitive Landscape

29.1. List of Market Players and their Offerings
29.2. Competitive Benchmarking of Key Players
29.3. Product Benchmarking of Key Players
29.4. Recent Strategic Developments by Key Players

Chapter 30. Company Profiles

30.1. Amway Corp.
- 30.1.1. Business overview
- 30.1.2. Product and service offerings
- 30.1.3. Key financial summary
30.2. Herbalife Nutrition
- 30.2.1. Business overview
- 30.2.2. Product and service offerings
- 30.2.3. Key financial summary
30.3. Pfizer Inc.
- 30.3.1. Business overview
- 30.3.2. Product and service offerings
- 30.3.3. Key financial summary
30.4. Abbott Laboratories
- 30.4.1. Business overview
- 30.4.2. Product and service offerings
- 30.4.3. Key financial summary
30.5. Bayer AG
- 30.5.1. Business overview
- 30.5.2. Product and service offerings
- 30.5.3. Key financial summary
30.6. Nu Skin Enterprises Inc.
- 30.6.1. Business overview
- 30.6.2. Product and service offerings
- 30.6.3. Key financial summary
30.7. GlaxoSmithKline plc
- 30.7.1. Business overview
- 30.7.2. Product and service offerings
- 30.7.3. Key financial summary
30.8. Carlyle Nutritionals LLC
- 30.8.1. Business overview
- 30.8.2. Product and service offerings
- 30.8.3. Key financial summary
30.9. Nestle S.A.
- 30.9.1. Business overview
- 30.9.2. Product and service offerings
30.10. International Flavors & Fragrances Inc.
- 30.10.1. Business overview
- 30.10.2. Product and service offerings
- 30.10.3. Key financial summary
30.11. The Procter & Gamble Company
- 30.11.1. Business overview
- 30.11.2. Product and service offerings
- 30.11.3. Key financial summary
30.12. Plantafood Medical GmbH
- 30.12.1. Business overview
- 30.12.2. Product and service offerings
- 30.12.3. Key financial summary

Chapter 31. Appendix

31.1. Sources and References
31.2. Related Reports

Dietary Supplements Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2030)