PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1635081
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1635081
The global bubble food and beverages market is projected to grow from an estimated $5.7 billion in 2024 to $10.7 billion by 2030, reflecting a compound annual growth rate (CAGR) of 11% during the forecast period. This growth is primarily driven by the increasing demand among millennials and Generation Z for boba-based snacks and drinks, such as bubble tea, which are perceived as healthy and novel. The influence of East Asian cultures, particularly Taiwanese, Korean, and Japanese, through social media, entertainment, and diaspora communities, has further popularized these products globally.
Key Insights
Bubble tea holds the largest share in the product segment, attributed to its wide variety of flavors and customizable options that appeal to young consumers seeking unique taste experiences. Other notable products include fruit snacks, desserts, and fruit beverages incorporating tapioca pearls and bursting bubbles.
Tapioca-based bubbles are predominant due to their chewy texture and compatibility with various beverages and desserts. Bursting bubbles, which release flavored juices upon consumption, are also gaining popularity for adding an interactive element to food and drinks.
The on-trade segment, encompassing cafes, tea shops, and restaurants, dominates the market as consumers prefer freshly prepared bubble-infused beverages and desserts. The off-trade segment, including retail stores and online platforms, is expanding as packaged bubble products become more accessible for home consumption.
Asia-Pacific leads the market due to the presence of numerous manufacturers in countries like China, India, Japan, and Thailand. North America is expected to witness significant growth, driven by increasing cultural exposure and the rising popularity of bubble tea among younger demographics.
There is a growing inclination toward unique and visually appealing food and beverage experiences among millennials, Gen Z, and Gen Alpha. Floral, fruity, and savory flavor options, along with aesthetically pleasing presentations, resonate with social-media-conscious consumers. Fusion foods blending diverse ingredients and flavors, such as cocktails and mocktails with tapioca pearls, are also gaining popularity.
The market is fragmented, with numerous local and international players focusing on product innovation and expansion to cater to evolving consumer preferences. Investments in research and development to introduce new flavors and healthier options are common strategies among key players.