Italy Electric Scooter and Motorcycle Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024

Description

List of Tables

The Italy electric scooter and motorcycle market is projected to grow from $60.1 million in 2024 to $707.1 million by 2030, registering a compound annual growth rate (CAGR) of approximately 50.8%. This remarkable growth is driven by increasing environmental awareness, government incentives promoting electric mobility, rising fuel costs, and advancements in battery technology. Electric two-wheelers offer a sustainable and cost-effective alternative to traditional internal combustion engine (ICE) vehicles, aligning with Italy's goals for reducing carbon emissions and fostering eco-friendly urban mobility.

Key Insights

Government incentives and subsidies aimed at reducing greenhouse gas emissions are accelerating the adoption of electric scooters and motorcycles in the country.

Advances in battery technology, including improved range and reduced charging times, are enhancing the appeal of electric two-wheelers among consumers.

Rising fuel costs are prompting consumers to shift toward more economical transportation options, driving demand for electric scooters and motorcycles.

Modern electric two-wheelers now offer competitive performance, including improved speed and efficiency, making them attractive alternatives to traditional ICE vehicles.

Growing environmental concerns and the desire to reduce carbon footprints are motivating consumers to adopt electric mobility solutions.

Electric scooters and motorcycles provide practical solutions for urban challenges such as traffic congestion and limited parking, supporting their increasing adoption.

The market is consolidated, with leading players focusing on innovation, partnerships, and expanding product portfolios to cater to evolving consumer demands.

Consumers are increasingly seeking high-performance electric two-wheelers with longer ranges and faster speeds, broadening the market appeal.

The lower operating and maintenance costs of electric scooters and motorcycles compared to ICE vehicles are drawing cost-conscious buyers.

Expanding charging infrastructure across Italy is alleviating range anxiety and enabling greater adoption of electric two-wheelers.

Product Code: 12390

Chapter 1. Research Background

1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
- 1.3.1 Market Segmentation by Product
- 1.3.2 Market Segmentation by Power
- 1.3.3 Market Segmentation by Voltage
- 1.3.4 Market Segmentation by Cooling System
- 1.3.5 Market Segmentation by Maximum Speed
- 1.3.6 Market Segmentation by Battery Type
- 1.3.7 Market Segmentation by Battery Charging Mode
- 1.3.8 Market Segmentation by Charging Time
- 1.3.9 Market Segmentation by Battery Capacity
- 1.3.10 Market Segmentation by Range
- 1.3.11 User Analysis
- 1.3.12 OEM Analysis
- 1.3.13 Analysis Period
- 1.3.14 Market Data Reporting Unit
  - 1.3.14.1 Volume
  - 1.3.14.2 Value
1.4 Key Stakeholders

Chapter 2. Research Methodology

2.1 Secondary Research
- 2.1.1 Paid
- 2.1.2 Unpaid
- 2.1.3 P&S Intelligence Database
2.2 Primary Research
- 2.2.1 Breakdown of Primary Research, by Industry Participant
- 2.2.2 Breakdown of Primary Research, by Company Type
2.3 Market Size Estimation
2.4 Market Breakdown and Data Triangulation
2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction

4.1 Definition of Market Segments
- 4.1.1 By Product
  - 4.1.1.1 Scooter
  - 4.1.1.2 Low-power motorcycle
  - 4.1.1.3 High-mower Motorcycle
- 4.1.2 By Power
  - 4.1.2.1 <1.5 kW
  - 4.1.2.4 >15 kW
- 4.1.3 By Voltage
  - 4.1.3.3 Above 70 V
- 4.1.4 By Cooling System
  - 4.1.4.1 Natural convection
  - 4.1.4.2 Forced-air convection
  - 4.1.4.3 Liquid
- 4.1.5 By Maximum Speed
  - 4.1.5.1 <40 km/h
  - 4.1.5.3 >80 km/h
- 4.1.6 By Battery Type
  - 4.1.6.1 Sealed lead-acid
  - 4.1.6.2 Li-ion
  - 4.1.6.3 Others
- 4.1.7 By Charging Time
  - 4.1.7.1 <4 h
  - 4.1.7.3 >6 h
- 4.1.8 By Range
  - 4.1.8.1 <50 km
  - 4.1.8.4 >150 km
- 4.1.9 By Battery Capacity
  - 4.1.9.1 <2 kWh
  - 4.1.9.3 >2.5 kWh
- 4.1.10 By Battery Charging Mode
  - 4.1.10.1 Removable
  - 4.1.10.2 Non-removable
4.2 Value Chain Analysis
4.3 Market Dynamics
- 4.3.1 Trends
  - 4.3.1.1 Rapid surge in demand for fast electric charging stations
  - 4.3.1.2 Long-range electric scooters and motorcycles
- 4.3.2 Driver
  - 4.3.2.1 Incentives for buying electric motorcycles
  - 4.3.2.2 Low operating and maintenance costs
  - 4.3.2.3 Increasing concerns over greenhouse gas emissions
  - 4.3.2.4 Impact analysis of drivers on market forecast
- 4.3.3 Restraints
  - 4.3.3.1 Long charging time
  - 4.3.3.2 High vehicle cost
  - 4.3.3.3 Impact analysis of restraints on market forecast
4.4 Electric Scooter and Motorcycle Prices (2022)

Chapter 5. Europe Market Size and Forecast

5.1 Overview
5.2 By Product
5.3 By Power
5.4 By Voltage
5.5 By Cooling System
5.6 By Maximum Speed
5.7 By Battery Type
5.8 By Charging Time
5.9 By Range
5.10 By Battery Capacity
5.11 By Battery Charging Mode
5.12 By Country

Chapter 6. Italy Market Size and Forecast

6.1 Overview
6.2 By Product
6.3 By Power
6.4 By Voltage
6.5 By Cooling System
6.6 By Maximum Speed
6.7 By Battery Type
6.8 By Charging Time
6.9 By Range
6.10 By Battery Capacity
6.11 By Battery Charging Mode

Chapter 7. User Profile

7.1 Italy
- 7.1.1 Electric Scooter and Motorcycle Customer Analysis
  - 7.1.1.1 By age
  - 7.1.1.2 By gender
  - 7.1.1.3 By profession
  - 7.1.1.4 By usage
  - 7.1.1.5 By driving distance
- 7.1.2 Customer Behavior and Trends

Chapter 8. Competitive Landscape

8.1 Market Share Analysis of Key Players
8.2 List of Players and Their Offerings
8.3 Comparison of Key Players

Chapter 9. Company Profile

9.1 ME GROUP srl
- 9.1.1 Business Overview
- 9.1.2 Product and Service Offerings
9.2 Askoll EVA S.p.A.
- 9.2.1 Business Overview
- 9.2.2 Product and Service Offerings
- 9.2.3 Strategic Developments
9.3 Piaggio & C. S.p.A.
- 9.3.1 Business Overview
- 9.3.2 Product and Service Offerings
- 9.3.3 Key Financial Summary
- 9.3.4 Strategic Developments
9.4 Yamaha Motor Co. Ltd.
- 9.4.1 Business Overview
- 9.4.2 Product and Service Offerings
- 9.4.3 Key Financial Summary
- 9.4.4 Strategic Developments
9.5 emco electroroller GmbH
- 9.5.1 Business Overview
- 9.5.2 Product and Service Offerings
9.6 unu GmbH
- 9.6.1 Business Overview
- 9.6.2 Product and Service Offerings
9.7 Etrix AG
- 9.7.1 Business Overview
- 9.7.2 Product and Service Offerings
9.8 Tacita S.r.L.
- 9.8.1 Business Overview
- 9.8.2 Product and Service Offerings
9.9 Energica Motor Company S.p.A.
- 9.9.1 Business Overview
- 9.9.2 Product and Service Offerings
- 9.9.3 Key Financial Summary
- 9.9.4 Strategic Developments
9.10 SCARPONI MOTORCYCLES
- 9.10.1 Business Overview
- 9.10.2 Product and Service Offerings
9.11 GOVECS AG
- 9.11.1 Business Overview
- 9.11.2 Product and Service Offerings
9.12 Gogoro Inc.
- 9.12.1 Business Overview
- 9.12.2 Product and Service Offerings
- 9.12.3 Key Financial Summary
9.13 Zero Motorcycles Inc.
- 9.13.1 Business Overview
- 9.13.2 Product and Service Offerings
9.14 Lifan Technology (Group) Co. Ltd.
- 9.14.1 Business Overview
- 9.14.2 Product and Service Offerings
9.15 Niu Technologies
- 9.15.1 Business Overview
- 9.15.2 Product and Service Offerings
- 9.15.3 Key Financial Summary
- 9.15.4 Strategic Developments
9.16 Vmoto Limited
- 9.16.1 Business Overview
- 9.16.2 Product and Service Offerings
- 9.16.3 Key Financial Summary
9.17 BMW AG
- 9.17.1 Business Overview
- 9.17.2 Product and Service Offerings
- 9.17.3 Key Financial Summary
9.18 Torrot Electric Europa S.A.
- 9.18.1 Business Overview
- 9.18.2 Product and Service Offerings

Chapter 10. Appendix

10.1 Abbreviations
10.2 Sources and References
10.3 Related Reports