Identity as a Service Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024

Description

Market Overview

The identity as a service (IDaaS) market is projected to grow from USD 8,938.0 million in 2024 to USD 35,309.4 million by 2030, at a remarkable CAGR of 25.7% during the forecast period. The rapid adoption of cloud-based identity solutions to combat identity theft, fraud, and unauthorized access is driving market growth. IDaaS solutions offer businesses improved security, streamlined access management, and reduced infrastructure costs, making them critical for digital transformation.

The integration of artificial intelligence (AI), machine learning (ML), and biometrics into identity management solutions is enhancing anomaly detection and real-time security responses. Additionally, increasing cyber threats and regulatory compliance requirements are fueling the adoption of IDaaS globally.

Key Insights

Market Segmentation:

By component, the single sign-on (SSO) category dominates the market, accounting for 40% share in 2024. SSO solutions improve user experience by enabling access to multiple platforms with a single credential, while enhancing security and reducing password-related risks.

The advanced authentication category is set to witness the fastest growth, driven by increasing adoption of OTP-based systems, biometrics, and multi-factor authentication (MFA) to counter cyberattacks.

By deployment mode, the public cloud category leads with a 45% share due to its scalability, affordability, and widespread adoption across businesses for identity management solutions. The private cloud category is the fastest-growing, owing to rising demand for greater data security and compliance with internal organizational policies.

Based on enterprise size, large enterprises dominate the market, holding a 65% share in 2024, as these organizations prioritize securing their extensive data networks against growing cyber risks. The SME segment is expected to grow at a higher CAGR, driven by cost-effective IDaaS subscriptions and simplified deployment processes.

Trends and Drivers:

The integration of AI and ML in IDaaS solutions is revolutionizing identity management by improving risk-based authentication, anomaly detection, and behavioral biometrics. These technologies enhance predictive security analysis and enable rapid response to threats.

Growing concerns over identity fraud and data breaches are key drivers of the market. The U.S. Federal Trade Commission reported over 1 million identity theft complaints in 2023, highlighting the increasing need for robust identity protection systems.

Rising adoption of remote work and bring-your-own-device (BYOD) policies has intensified the demand for cloud-based identity management solutions, as organizations seek to secure distributed networks and remote access.

Regional Insights:

North America leads the global IDaaS market, driven by increasing cyber threats, stringent regulatory requirements, and widespread adoption of advanced authentication technologies in industries like BFSI and healthcare.

Asia-Pacific is the fastest-growing region, fueled by rapid digitization, increasing adoption of cloud solutions, and growing awareness of identity management in countries such as India, China, and Japan.

Europe is also witnessing notable growth due to rising compliance with GDPR regulations and adoption of identity management solutions across industries.

Competitive Landscape:

The market is fragmented, with leading players focusing on developing advanced solutions through AI-powered threat detection, biometric authentication, and strategic partnerships. Organizations are increasingly relying on IDaaS solutions to enhance security, achieve regulatory compliance, and protect sensitive data while enabling seamless user experiences.

Product Code: 13192

Chapter 1. Research Scope

1.1. Research Objectives
1.2. Market Definition
1.3. Analysis Period
1.4. Market Size Breakdown by Segments
- 1.4.1. Market size breakdown, by component
- 1.4.2. Market size breakdown, by deployment type
- 1.4.3. Market size breakdown, by enterprise size
- 1.4.4. Market size breakdown, by vertical
- 1.4.5. Market size breakdown, by region
- 1.4.6. Market size breakdown, by country
1.5. Market Data Reporting Unit
- 1.5.1. Value
1.6. Key Stakeholders

Chapter 2. Research Methodology

2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence database
2.2. Primary Research
2.3. Market Size Estimation
2.4. Data Triangulation
2.5. Currency Conversion Rates
2.6. Assumptions for the Study
2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

5.1. Market Dynamics
- 5.1.1. Trends
- 5.1.2. Drivers
- 5.1.3. Restraints/challenges
- 5.1.4. Impact analysis of drivers/restraints
5.2. Impact of COVID-19
5.3. Porter's Five Forces Analysis
- 5.3.1. Bargaining power of buyers
- 5.3.2. Bargaining power of suppliers
- 5.3.3. Threat of new entrants
- 5.3.4. Intensity of rivalry
- 5.3.5. Threat of substitutes

Chapter 6. Global Market

6.1. Overview
6.2. Market Revenue, by Component (2019-2030)
6.3. Market Revenue, by Deployment Mode (2019-2030)
6.4. Market Revenue, by Enterprise Size (2019-2030)
6.5. Market Revenue, by Vertical (2019-2030)
6.6. Market Revenue, by Region (2019-2030)

Chapter 7. North America Market

7.1. Overview
7.2. Market Revenue, by Component (2019-2030)
7.3. Market Revenue, by Deployment Mode (2019-2030)
7.4. Market Revenue, by Enterprise Size (2019-2030)
7.5. Market Revenue, by Vertical (2019-2030)
7.6. Market Revenue, by Country (2019-2030)

Chapter 8. Europe Market

8.1. Overview
8.2. Market Revenue, by Component (2019-2030)
8.3. Market Revenue, by Deployment Mode (2019-2030)
8.4. Market Revenue, by Enterprise Size (2019-2030)
8.5. Market Revenue, by Vertical (2019-2030)
8.6. Market Revenue, by Country (2019-2030)

Chapter 9. APAC Market

9.1. Overview
9.2. Market Revenue, by Component (2019-2030)
9.3. Market Revenue, by Deployment Mode (2019-2030)
9.4. Market Revenue, by Enterprise Size (2019-2030)
9.5. Market Revenue, by Vertical (2019-2030)
9.6. Market Revenue, by Country (2019-2030)

Chapter 10. LATAM Market

10.1. Overview
10.2. Market Revenue, by Component (2019-2030)
10.3. Market Revenue, by Deployment Mode (2019-2030)
10.4. Market Revenue, by Enterprise Size (2019-2030)
10.5. Market Revenue, by Vertical (2019-2030)
10.6. Market Revenue, by Country (2019-2030)

Chapter 11. MEA Market

11.1. Overview
11.2. Market Revenue, by Component (2019-2030)
11.3. Market Revenue, by Deployment Mode (2019-2030)
11.4. Market Revenue, by Enterprise Size (2019-2030)
11.5. Market Revenue, by Vertical (2019-2030)
11.6. Market Revenue, by Country (2019-2030)

Chapter 12. U.S. Market

12.1. Overview
12.2. Market Revenue, by Component (2019-2030)
12.3. Market Revenue, by Deployment Mode (2019-2030)
12.4. Market Revenue, by Enterprise Size (2019-2030)
12.5. Market Revenue, by Vertical (2019-2030)

Chapter 13. Canada Market

13.1. Overview
13.2. Market Revenue, by Component (2019-2030)
13.3. Market Revenue, by Deployment Mode (2019-2030)
13.4. Market Revenue, by Enterprise Size (2019-2030)
13.5. Market Revenue, by Vertical (2019-2030)

Chapter 14. Germany Market

14.1. Overview
14.2. Market Revenue, by Component (2019-2030)
14.3. Market Revenue, by Deployment Mode (2019-2030)
14.4. Market Revenue, by Enterprise Size (2019-2030)
14.5. Market Revenue, by Vertical (2019-2030)

Chapter 15. France Market

15.1. Overview
15.2. Market Revenue, by Component (2019-2030)
15.3. Market Revenue, by Deployment Mode (2019-2030)
15.4. Market Revenue, by Enterprise Size (2019-2030)
15.5. Market Revenue, by Vertical (2019-2030)

Chapter 16. U.K. Market

16.1. Overview
16.2. Market Revenue, by Component (2019-2030)
16.3. Market Revenue, by Deployment Mode (2019-2030)
16.4. Market Revenue, by Enterprise Size (2019-2030)
16.5. Market Revenue, by Vertical (2019-2030)

Chapter 17. Italy Market

17.1. Overview
17.2. Market Revenue, by Component (2019-2030)
17.3. Market Revenue, by Deployment Mode (2019-2030)
17.4. Market Revenue, by Enterprise Size (2019-2030)
17.5. Market Revenue, by Vertical (2019-2030)

Chapter 18. Spain Market

18.1. Overview
18.2. Market Revenue, by Component (2019-2030)
18.3. Market Revenue, by Deployment Mode (2019-2030)
18.4. Market Revenue, by Enterprise Size (2019-2030)
18.5. Market Revenue, by Vertical (2019-2030)

Chapter 19. Japan Market

19.1. Overview
19.2. Market Revenue, by Component (2019-2030)
19.3. Market Revenue, by Deployment Mode (2019-2030)
19.4. Market Revenue, by Enterprise Size (2019-2030)
19.5. Market Revenue, by Vertical (2019-2030)

Chapter 20. China Market

20.1. Overview
20.2. Market Revenue, by Component (2019-2030)
20.3. Market Revenue, by Deployment Mode (2019-2030)
20.4. Market Revenue, by Enterprise Size (2019-2030)
20.5. Market Revenue, by Vertical (2019-2030)

Chapter 21. India Market

21.1. Overview
21.2. Market Revenue, by Component (2019-2030)
21.3. Market Revenue, by Deployment Mode (2019-2030)
21.4. Market Revenue, by Enterprise Size (2019-2030)
21.5. Market Revenue, by Vertical (2019-2030)

Chapter 22. Australia Market

22.1. Overview
22.2. Market Revenue, by Component (2019-2030)
22.3. Market Revenue, by Deployment Mode (2019-2030)
22.4. Market Revenue, by Enterprise Size (2019-2030)
22.5. Market Revenue, by Vertical (2019-2030)

Chapter 23. South Korea Market

23.1. Overview
23.2. Market Revenue, by Component (2019-2030)
23.3. Market Revenue, by Deployment Mode (2019-2030)
23.4. Market Revenue, by Enterprise Size (2019-2030)
23.5. Market Revenue, by Vertical (2019-2030)

Chapter 24. Brazil Market

24.1. Overview
24.2. Market Revenue, by Component (2019-2030)
24.3. Market Revenue, by Deployment Mode (2019-2030)
24.4. Market Revenue, by Enterprise Size (2019-2030)
24.5. Market Revenue, by Vertical (2019-2030)

Chapter 25. Mexico Market

25.1. Overview
25.2. Market Revenue, by Component (2019-2030)
25.3. Market Revenue, by Deployment Mode (2019-2030)
25.4. Market Revenue, by Enterprise Size (2019-2030)
25.5. Market Revenue, by Vertical (2019-2030)

Chapter 26. Saudi Arabia Market

26.1. Overview
26.2. Market Revenue, by Component (2019-2030)
26.3. Market Revenue, by Deployment Mode (2019-2030)
26.4. Market Revenue, by Enterprise Size (2019-2030)
26.5. Market Revenue, by Vertical (2019-2030)

Chapter 27. South Africa Market

27.1. Overview
27.2. Market Revenue, by Component (2019-2030)
27.3. Market Revenue, by Deployment Mode (2019-2030)
27.4. Market Revenue, by Enterprise Size (2019-2030)
27.5. Market Revenue, by Vertical (2019-2030)

Chapter 28. U.A.E. Market

28.1. Overview
28.2. Market Revenue, by Component (2019-2030)
28.3. Market Revenue, by Deployment Mode (2019-2030)
28.4. Market Revenue, by Enterprise Size (2019-2030)
28.5. Market Revenue, by Vertical (2019-2030)

Chapter 29. Competitive Landscape

29.1. List of Market Players and their Offerings
29.2. Competitive Benchmarking of Key Players
29.3. Product Benchmarking of Key Players
29.4. Recent Strategic Developments

Chapter 30. Company Profiles

30.1. Okta Inc.
- 30.1.1. Business overview
- 30.1.2. Product and service offerings
- 30.1.3. Key financial summary
30.2. Microsoft Corporation
- 30.2.1. Business overview
- 30.2.2. Product and service offerings
- 30.2.3. Key financial summary
30.3. Thales S.A.
- 30.3.1. Business overview
- 30.3.2. Product and service offerings
- 30.3.3. Key financial summary
30.4. Ping Identity Corporation
- 30.4.1. Business overview
- 30.4.2. Product and service offerings
- 30.4.3. Key financial summary
30.5. IBM Corporation
- 30.5.1. Business overview
- 30.5.2. Product and service offerings
- 30.5.3. Key financial summary
30.6. Atos SE
- 30.6.1. Business overview
- 30.6.2. Product and service offerings
- 30.6.3. Key financial summary
30.7. Oracle Corporation
- 30.7.1. Business overview
- 30.7.2. Product and service offerings
- 30.7.3. Key financial summary
30.8. Salesforce Inc.
- 30.8.1. Business overview
- 30.8.2. Product and service offerings
- 30.8.3. Key financial summary
30.9. Google LLC
- 30.9.1. Business overview
- 30.9.2. Product and service offerings
- 30.9.3. Key financial summary
30.10. CyberArk Software Ltd.
- 30.10.1. Business overview
- 30.10.2. Product and service offerings
- 30.10.3. Key financial summary
30.11. OpenText Corporation
- 30.11.1. Business overview
- 30.11.2. Product and service offerings
- 30.11.3. Key financial summary
30.12. SailPoint Technologies Inc.
- 30.12.1. Business overview
- 30.12.2. Product and service offerings
- 30.12.3. Key financial summary

Chapter 31. Appendix

31.1. Abbreviations
31.2. Sources and References
31.3. Related Reports

Identity as a Service Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)