PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1617678
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1617678
Threat Hunting Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2030)
Market Overview
The threat hunting market is projected to grow from USD 3.5 billion in 2024 to USD 8.1 billion by 2030, advancing at a CAGR of 15.2% during the forecast period. This growth is driven by the increasing frequency of cyberattacks, rising adoption of cloud services, and advancements in endpoint detection and response (EDR) solutions. Organizations are increasingly turning to proactive threat detection to protect sensitive data and critical infrastructure against sophisticated cyber threats, such as advanced persistent threats (APTs), malware, and phishing attacks.
The integration of AI and machine learning into threat-hunting platforms further enhances their ability to detect anomalies and prevent breaches, making them vital for modern cybersecurity strategies.
Key Insights
Market Segmentation:
By solution, the software category dominates with a 60% market share in 2024, driven by the increasing adoption of tools such as security information & event management (SIEM), network threat analytics, and endpoint detection and response (EDR) for real-time threat analysis.
The services segment is expected to grow at the fastest CAGR of 15.5%, as businesses increasingly rely on training, consulting, and system integration services to enhance their threat-hunting capabilities.
By threat type, the phishing & social engineering category holds the largest market share, owing to the growing exploitation of human errors for unauthorized access to sensitive information. The advanced persistent threat (APT) segment is projected to grow the fastest, as APTs involve continuous and complex attack strategies that traditional systems often fail to detect.
By deployment mode, the cloud-based category leads with a 55% share in 2024 and is expected to grow at the fastest CAGR. Cloud deployment reduces upfront costs, enhances scalability, and provides businesses with advanced security features through a pay-as-you-go model.
Trends and Drivers:
Increasing frequency of cyberattacks, such as malware, ransomware, and zero-day exploits, is a key driver. Businesses face significant financial and reputational risks, prompting them to invest in proactive threat-hunting solutions to identify and mitigate threats before they escalate.
The rising adoption of cloud services is driving demand for advanced security solutions. While cloud platforms provide scalability and cost efficiency, they also expose businesses to greater risks of data breaches, necessitating robust cloud-based threat detection tools.
The integration of AI and ML technologies into threat-hunting platforms enables predictive analytics, anomaly detection, and automated responses, improving detection accuracy and reducing response times.
Challenges:
Shortage of skilled cybersecurity professionals remains a significant challenge, as advanced threat-hunting processes require specialized expertise. This is prompting organizations to seek managed services for comprehensive threat management.
Regional Insights:
North America holds the largest market share, driven by stringent cybersecurity regulations, widespread adoption of advanced security solutions, and increasing investments by enterprises to protect critical data.
Asia-Pacific is the fastest-growing region, owing to rising cyber threats, increasing cloud adoption, and rapid digital transformation in countries such as China, India, and Japan.
Competitive Landscape:
The market is fragmented, with key players focusing on enhancing their threat-hunting platforms through AI, machine learning, and real-time analytics. Companies are increasingly offering managed services and cloud-based solutions to cater to the growing demand for scalable and cost-effective cybersecurity tools.
Table of Contents
Chapter 1. Research Scope
- 1.1. Research Objectives
- 1.2. Market Definition
- 1.3. Analysis Period
- 1.4. Market Size Breakdown by Segments
- 1.4.1. Market size breakdown, by solution
- 1.4.2. Market size breakdown, by threat
- 1.4.3. Market size breakdown, by deployment mode
- 1.4.4. Market size breakdown, by enterprise size
- 1.4.5. Market size breakdown, by end user
- 1.4.6. Market size breakdown, by region
- 1.4.7. Market size breakdown, by country
- 1.5. Market Data Reporting Unit
- 1.5.1. Value
- 1.6. Key Stakeholders
Chapter 2. Research Methodology
- 2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence database
- 2.2. Primary Research
- 2.3. Market Size Estimation
- 2.4. Data Triangulation
- 2.5. Currency Conversion Rates
- 2.6. Assumptions for the Study
- 2.7. Notes and Caveats
Chapter 3. Executive Summary
Chapter 4. Market Indicators
Chapter 5. Industry Outlook
- 5.1. Market Dynamics
- 5.1.1. Trends
- 5.1.2. Drivers
- 5.1.3. Restraints/challenges
- 5.1.4. Impact analysis of drivers/restraints
- 5.2. Impact of COVID-19
- 5.3. Porter's Five Forces Analysis
- 5.3.1. Bargaining power of buyers
- 5.3.2. Bargaining power of suppliers
- 5.3.3. Threat of new entrants
- 5.3.4. Intensity of rivalry
- 5.3.5. Threat of substitutes
Chapter 6. Global Market
- 6.1. Overview
- 6.2. Market Revenue, by Solution (2019-2030)
- 6.3. Market Revenue, by Threat (2019-2030)
- 6.4. Market Revenue, by Deployment Mode (2019-2030)
- 6.5. Market Revenue, by End User (2019-2030)
- 6.6. Market Revenue, by Region (2019-2030)
Chapter 7. North America Market
- 7.1. Overview
- 7.2. Market Revenue, by Solution (2019-2030)
- 7.3. Market Revenue, by Threat (2019-2030)
- 7.4. Market Revenue, by Deployment Mode (2019-2030)
- 7.5. Market Revenue, by End User (2019-2030)
- 7.6. Market Revenue, by Country (2019-2030)
Chapter 8. Europe Market
- 8.1. Overview
- 8.2. Market Revenue, by Solution (2019-2030)
- 8.3. Market Revenue, by Threat (2019-2030)
- 8.4. Market Revenue, by Deployment Mode (2019-2030)
- 8.5. Market Revenue, by End User (2019-2030)
- 8.6. Market Revenue, by Country (2019-2030)
Chapter 9. APAC Market
- 9.1. Overview
- 9.2. Market Revenue, by Solution (2019-2030)
- 9.3. Market Revenue, by Threat (2019-2030)
- 9.4. Market Revenue, by Deployment Mode (2019-2030)
- 9.5. Market Revenue, by End User (2019-2030)
- 9.6. Market Revenue, by Country (2019-2030)
Chapter 10. LATAM Market
- 10.1. Overview
- 10.2. Market Revenue, by Solution (2019-2030)
- 10.3. Market Revenue, by Threat (2019-2030)
- 10.4. Market Revenue, by Deployment Mode (2019-2030)
- 10.5. Market Revenue, by End User (2019-2030)
- 10.6. Market Revenue, by Country (2019-2030)
Chapter 11. MEA Market
- 11.1. Overview
- 11.2. Market Revenue, by Solution (2019-2030)
- 11.3. Market Revenue, by Threat (2019-2030)
- 11.4. Market Revenue, by Deployment Mode (2019-2030)
- 11.5. Market Revenue, by End User (2019-2030)
- 11.6. Market Revenue, by Country (2019-2030)
Chapter 12. U.S. Market
- 12.1. Overview
- 12.2. Market Revenue, by Solution (2019-2030)
- 12.3. Market Revenue, by Threat (2019-2030)
- 12.4. Market Revenue, by Deployment Mode (2019-2030)
- 12.5. Market Revenue, by End User (2019-2030)
Chapter 13. Canada Market
- 13.1. Overview
- 13.2. Market Revenue, by Solution (2019-2030)
- 13.3. Market Revenue, by Threat (2019-2030)
- 13.4. Market Revenue, by Deployment Mode (2019-2030)
- 13.5. Market Revenue, by End User (2019-2030)
Chapter 14. Germany Market
- 14.1. Overview
- 14.2. Market Revenue, by Solution (2019-2030)
- 14.3. Market Revenue, by Threat (2019-2030)
- 14.4. Market Revenue, by Deployment Mode (2019-2030)
- 14.5. Market Revenue, by End User (2019-2030)
Chapter 15. France Market
- 15.1. Overview
- 15.2. Market Revenue, by Solution (2019-2030)
- 15.3. Market Revenue, by Threat (2019-2030)
- 15.4. Market Revenue, by Deployment Mode (2019-2030)
- 15.5. Market Revenue, by End User (2019-2030)
Chapter 16. U.K. Market
- 16.1. Overview
- 16.2. Market Revenue, by Solution (2019-2030)
- 16.3. Market Revenue, by Threat (2019-2030)
- 16.4. Market Revenue, by Deployment Mode (2019-2030)
- 16.5. Market Revenue, by End User (2019-2030)
Chapter 17. Italy Market
- 17.1. Overview
- 17.2. Market Revenue, by Solution (2019-2030)
- 17.3. Market Revenue, by Threat (2019-2030)
- 17.4. Market Revenue, by Deployment Mode (2019-2030)
- 17.5. Market Revenue, by End User (2019-2030)
Chapter 18. Spain Market
- 18.1. Overview
- 18.2. Market Revenue, by Solution (2019-2030)
- 18.3. Market Revenue, by Threat (2019-2030)
- 18.4. Market Revenue, by Deployment Mode (2019-2030)
- 18.5. Market Revenue, by End User (2019-2030)
Chapter 19. Japan Market
- 19.1. Overview
- 19.2. Market Revenue, by Solution (2019-2030)
- 19.3. Market Revenue, by Threat (2019-2030)
- 19.4. Market Revenue, by Deployment Mode (2019-2030)
- 19.5. Market Revenue, by End User (2019-2030)
Chapter 20. China Market
- 20.1. Overview
- 20.2. Market Revenue, by Solution (2019-2030)
- 20.3. Market Revenue, by Threat (2019-2030)
- 20.4. Market Revenue, by Deployment Mode (2019-2030)
- 20.5. Market Revenue, by End User (2019-2030)
Chapter 21. India Market
- 21.1. Overview
- 21.2. Market Revenue, by Solution (2019-2030)
- 21.3. Market Revenue, by Threat (2019-2030)
- 21.4. Market Revenue, by Deployment Mode (2019-2030)
- 21.5. Market Revenue, by End User (2019-2030)
Chapter 22. Australia Market
- 22.1. Overview
- 22.2. Market Revenue, by Solution (2019-2030)
- 22.3. Market Revenue, by Threat (2019-2030)
- 22.4. Market Revenue, by Deployment Mode (2019-2030)
- 22.5. Market Revenue, by End User (2019-2030)
Chapter 23. South Korea Market
- 23.1. Overview
- 23.2. Market Revenue, by Solution (2019-2030)
- 23.3. Market Revenue, by Threat (2019-2030)
- 23.4. Market Revenue, by Deployment Mode (2019-2030)
- 23.5. Market Revenue, by End User (2019-2030)
Chapter 24. Brazil Market
- 24.1. Overview
- 24.2. Market Revenue, by Solution (2019-2030)
- 24.3. Market Revenue, by Threat (2019-2030)
- 24.4. Market Revenue, by Deployment Mode (2019-2030)
- 24.5. Market Revenue, by End User (2019-2030)
Chapter 25. Mexico Market
- 25.1. Overview
- 25.2. Market Revenue, by Solution (2019-2030)
- 25.3. Market Revenue, by Threat (2019-2030)
- 25.4. Market Revenue, by Deployment Mode (2019-2030)
- 25.5. Market Revenue, by End User (2019-2030)
Chapter 26. Saudi Arabia Market
- 26.1. Overview
- 26.2. Market Revenue, by Solution (2019-2030)
- 26.3. Market Revenue, by Threat (2019-2030)
- 26.4. Market Revenue, by Deployment Mode (2019-2030)
- 26.5. Market Revenue, by End User (2019-2030)
Chapter 27. South Africa Market
- 27.1. Overview
- 27.2. Market Revenue, by Solution (2019-2030)
- 27.3. Market Revenue, by Threat (2019-2030)
- 27.4. Market Revenue, by Deployment Mode (2019-2030)
- 27.5. Market Revenue, by End User (2019-2030)
Chapter 28. U.A.E. Market
- 28.1. Overview
- 28.2. Market Revenue, by Solution (2019-2030)
- 28.3. Market Revenue, by Threat (2019-2030)
- 28.4. Market Revenue, by Deployment Mode (2019-2030)
- 28.5. Market Revenue, by End User (2019-2030)
Chapter 29. Competitive Landscape
- 29.1. List of Market Players and their Offerings
- 29.2. Competitive Benchmarking of Key Players
- 29.3. Product Benchmarking of Key Players
- 29.4. Recent Strategic Developments
Chapter 30. Company Profiles
- 30.1. Broadcom Inc.
- 30.1.1. Business overview
- 30.1.2. Product and service offerings
- 30.1.3. Key financial summary
- 30.2. International Business Machines Corporation
- 30.2.1. Business overview
- 30.2.2. Product and service offerings
- 30.2.3. Key financial summary
- 30.3. Kaspersky Lab
- 30.3.1. Business overview
- 30.3.2. Product and service offerings
- 30.3.3. Key financial summary
- 30.4. Capgemini SE
- 30.4.1. Business overview
- 30.4.2. Product and service offerings
- 30.4.3. Key financial summary
- 30.5. CrowdStrike Holdings Inc.
- 30.5.1. Business overview
- 30.5.2. Product and service offerings
- 30.5.3. Key financial summary
- 30.6. Verizon Communications Inc.
- 30.6.1. Business overview
- 30.6.2. Product and service offerings
- 30.6.3. Key financial summary
- 30.7. Sangfor Technologies Inc.
- 30.7.1. Business overview
- 30.7.2. Product and service offerings
- 30.7.3. Key financial summary
- 30.8. Eviden
- 30.8.1. Business overview
- 30.8.2. Product and service offerings
- 30.8.3. Key financial summary
- 30.9. Rapid7 Inc.
- 30.9.1. Business overview
- 30.9.2. Product and service offerings
- 30.9.3. Key financial summary
- 30.10. Cybereason Inc.
- 30.10.1. Business overview
- 30.10.2. Product and service offerings
- 30.10.3. Key financial summary
- 30.11. Redscan Cyber Security Ltd.
- 30.11.1. Business overview
- 30.11.2. Product and service offerings
- 30.11.3. Key financial summary
- 30.12. IronNet Cybersecurity Inc.
- 30.12.1. Business overview
- 30.12.2. Product and service offerings
- 30.12.3. Key financial summary
Chapter 31. Appendix
- 31.1. Abbreviations
- 31.2. Sources and References
- 31.3. Related Reports
