PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1512197
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1512197
Market Overview
In 2024, the highway driving assist industry revenue has been projected at USD 6,231.3 million, which is estimated to enlarge at a rate of 25.0% during the projection period, attaining USD 23,815.0 million by the end of the decade. This is primarily because of the growing emphasis on decreasing traffic jams and advancing the overall traffic flow effectiveness.
Traffic jams are one of the most common problems globally that lead to substantial wastage of time, extra fuel usage for the same distance, and more contamination in the atmosphere. To evade these problems, vehicle makers have started executing the highway driving assist system in vehicles. This is mainly because it helps in sudden lane changes and immediate braking, therefore avoiding traffic jams.
With the improvement in tech, there is an enhancement in the accuracy and dependability of the highway driving assist system. This system utilizes detectors and cameras to sense objects on the road, keeps the vehicle in its lane, and upholds a safe distance from the one in the front and those behind.
The constant improvement makes it possible to combine this system with the connectivity features of the car, which allows communication between the cars and the infrastructure. As the popularity of V2X solutions is increasing continuously, so will the industry for highway driving assist systems. Technical improvements in this system surge the overall user experience by reducing errors.
Key Insights
In 2024, the adaptive cruise control category grips the largest industry share 45% because of its capability to advance safety and ease by adjusting vehicle speed automatically.
ACC can decrease injuries by 4.91% and loss of life by 5.48% in China.
Lane-centering assistance is the fastest-rising category with a CAGR of 25.5% in the projection period, avoiding accidents by keeping vehicles cantered in lanes.
ICE models led because of the occurrence of conventional cars; mid-segment cars grow quickly with a CAGR of 25.3% because of demand for enhanced safety features.
EVs are the fastest-developing sub-category because of environmental awareness and government steps.
In 2024, automatic emergency braking grip the largest industry share of 40%, propelled by mandatory safety guidelines in several nations.
AEB can avoid 11,000 crashes, 7,700 injuries, and 170 demises yearly in the U.S.; it became necessary in the EU in May 2022.
Pedestrian automatic emergency braking is the fastest-growing category with a CAGR of 25.6% (2024-2030) due to enhanced automotive camera and sensor technology.
Forward collision warning holds the largest market share (35%) in 2024 due to being mandatory in many major countries.
Lane departure warning grows rapidly with a CAGR of 25.4% (2024-2030), reducing collisions by 14%.
The navigation system map database grows at a CAGR of 25.6% (2024-2030), essential for GPS navigation and ISA compliance in the EU.
The North American region leads with 50% revenue in 2024 because of the need for enhanced automotive technologies and government safety guidelines.
North America is growing significantly with a CAGR of 25.2% over the projection period because of growing road safety knowledge and fast technology acceptance.