PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1512146
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1512146
Market Overview
The zero-trust architecture market generated revenue of USD 17.0 billion in 2023, which is expected to witness a CAGR of 18.5% during 2024-2030, reaching USD 55.0 billion by 2030.
The market dynamics are being driven by factors such as a rise in the number of cyber threats, the popularity of the BYOD and CYOD policies, the enhanced adoption of cloud services, digital enlightenment, the increasing propensity towards remote workforces and mobile devices, and compliance and data protection standards.
Zero-trust engineering (ZTA) has been gaining significant momentum due to the shifting threat landscape that impacts companies across industries. Ransomware attacks, data breaches, and other cybercrimes are consequences of the vulnerabilities in the conventional security paradigm.
One thousand one hundred attacks are conducted in a week by each organization across the globe. Therefore, organizations are gradually realizing that the traditional way of thinking where everything within the organization's boundaries is considered acceptable is no longer relevant in the current threat environment.
The coronavirus pandemic forced the usage of remote workforces, which increased the susceptibility to digital threats. Mobile workers, who use multiple devices and locations to connect to the organizational resources and data, represent a new set of risks that cannot be prevented or managed by traditional security measures. Consequently, organizations are paying much attention to enhanced security measures like zero-trust architectures to secure remote and distributed workforces.
Key Insights
During the projection period, the retail and e-commerce category is estimated to advance at a CAGR of 20% because of changes in consumer preferences, technical improvements, and augmented usage of digital platforms.
Zero Trust Architecture is important for shielding against security threats as businesses accept mobile commerce, cloud computing, and IoT, alongside severe guidelines like PCI DSS and GDPR.
Omnichannel marketing is essential, adding online and physical platforms to guarantee a constant buying experience across several digital channels utilized by customers.
AI tools and enhanced analytics allow tailored recommendations, targeted advertising, and superior customer experiences, advancing brand loyalty in a competitive industry.
The market faces substantial cybersecurity issues because of wide data collection, necessitating strong safety measures and regulatory compliance to uphold customer confidence.
Large enterprises are projected to produce USD 10 billion in revenue by the end of the decade.
They require dependable data protection solutions, constantly estimating and recording authentication in real time.
This is especially the case when businesses allow insiders to use their privileges more than they should because they meet certain legal requirements.
Zero Trust model assigns the least privilege to users, where not even authorized users are trusted at all.
Larger organizations spend a lot of money on security and need a more complex and specially designed zero-trust environment because of their large structure of the organization, and this also results in higher market revenue.
During the projection period, SMEs are projected to advance at a CAGR of 19% because of their weakness in complex cyberattacks.
Small and medium-sized businesses in finance, IT, manufacturing, telecom, banking, and retail are commonly targeted because of less strong security solutions.
The COVID-19 pandemic significantly impacted SMEs, but they showcase flexibility and agility in executing cutting-edge methods.
SMEs can rapidly accept innovative solutions because of less bureaucratic layers and streamlined decision-making procedures.
Lucrative cloud solutions and zero-trust security models with multilevel authorization verification are allowing SMEs to advance cybersecurity without suffering high costs.
In 2023, the North American region is the largest in the industry, with revenue of USD 8 billion.
Players like Palo Alto Networks, Zscaler, and Cisco propel industry development by offering access to novel solutions and technologies.
Strict government network protection guidelines and the rapid adoption of cloud computing, IoT, big data analytics, and AI contribute to market expansion.