PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1484655
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1484655
Key Highlights
The sheet face mask substrate market was USD 2,009.0 million in 2023, and it will increase to USD 3,074.3 million, powering at a 6.4% CAGR, by 2030.
The rising working women population is a major factor driving the growth of this industry. This has improved the level of household income, which enables women to spend more on skincare goods.
Financially independent women generally spend more on skincare products than non-working women.
Working women continuously have a busy lifestyle, concerning their personal work, job, and household errands, because of which they don't have as much time to take proper care of their skin.
Sheet masks are dependable and offer a quick skincare solution that can be utilized by women to improve their appearance amidst their busy lifestyles.
Rising spending of customers on skincare products is a key trend in this industry. Customers are progressively spending on personal care, counting facial care products like kits, sheet face masks, sunscreens, and sera.
Consumers want to have a good appearance and healthy skin, which is the main wish that drives them to buy skincare products.
Social media platforms like Instagram and YouTube, play a key part in convincing people to buy these goods for healthy skin.
Various products, with usage instructions for proper skincare, are promoted on such platforms by beauty bloggers and influencers, which influences consumers buying decisions.
Market Insights
North America will continue to advance at the fastest rate, of 6.9%, during this decade. This can be because of the presence of key cosmetics businesses and their robust distribution channels in this continent.
APAC accounted for the largest share of the industry in 2023, of 45%. The dominance can be because of the high product usage in China, India, South Korea, and Australia.
The hydrogel category will advance at the highest compound annual growth rate, of 6.8%, during this decade. This is because hydrogel masks are fairly effective at hydrating the skin; they provide quick and long-lasting outcomes.
The online category will grow rapidly, at a 6.6% compound annual growth rate, in the years to come.
E-commerce platforms are becoming popular as they enable customers to shop effortlessly from their homes for different products at reasonable prices.