Tissue Paper Market Size, Share, Trends, Industry Analysis Report: By Product Type, End Use, Material, and Region

Description

List of Tables

The tissue paper market size is expected to reach USD 161.87 billion by 2034, according to a new study by Polaris Market Research. The report "Tissue Paper Market Size, Share, Trends, Industry Analysis Report: By Product Type, End Use, Material (Virgin Pulp, Recycled Fiber, and Mixed), and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa); Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The tissue paper market involves the production and distribution of paper products such as toilet paper, paper towels, napkins, and facial tissues. Premium and specialty tissue products have emerged as a trend in the tissue paper market due to increasing consumer demand for enhanced comfort and hygiene. Products such as ultra-soft, scented, and anti-bacterial tissues cater to a growing preference for luxurious and functional items in personal care. Additionally, rising disposable incomes, particularly in developed and urban markets, enable consumers to invest in premium options. Innovations such as moisture-lock and dermatologically tested tissues further appeal to health-conscious buyers. These products enhance user experience and also allow manufacturers to achieve higher profit margins.

Advancements in manufacturing technologies are transforming the tissue paper market by improving production efficiency and sustainability. Manufacturers are adopting innovative processes to reduce water and energy usage while minimizing waste with stricter environmental regulations and rising operational costs. Technologies such as advanced de-inking and low-energy drying systems enable the use of recycled fibers without compromising product quality. These advancements align with global sustainability goals and appeal to environmentally conscious consumers. Furthermore, automation and digitization in production enhance scalability and cost-effectiveness, helping manufacturers meet increasing demand while maintaining competitive pricing.

Tissue Paper Market Report Highlights

In terms of product type, the toilet paper segment led the tissue paper market growth in 2024, fueled by its critical role in daily hygiene across residential, commercial, and public environments.

The paper towels segment is projected to experience the fastest growth in the tissue paper market during the forecast period, driven by increased hygiene and cleanliness awareness, particularly after the pandemic.

North America dominated the tissue paper market due to high per capita tissue consumption, strong demand for premium products, and a robust supply chain network.

Asia Pacific is expected to achieve the fastest growth in the tissue paper market, driven by rapid urbanization, rising disposable incomes, and growing hygiene awareness in countries such as China and India.

A few global key market players include KCWW; Essity Aktiebolag (publ); Procter & Gamble; Cascades Inc.; SOFIDEL; APP Group; Metsa Group; cmpc; Hengan International Group Company Ltd.; Kimberly-Clark Worldwide, Inc.

Polaris Market Research has segmented the tissue paper market report on the basis of product type, end use, material and region:

By Product Type Outlook (Revenue, USD Billion, 2020 - 2034)

Toilet Paper
Facial Tissues
Paper Towels
Napkins
Specialty Tissues

By End Use Outlook (Revenue, USD Billion, 2020 - 2034)

Residential
Commercial
Hospitality
Healthcare

By Material Outlook (Revenue, USD Billion, 2020 - 2034)

Virgin Pulp
Recycled Fiber
Mixed

By Regional Outlook (Revenue, USD Billion, 2020 - 2034)

North America
US
Canada
Europe
Germany
UK
France
Italy
Spain
Russia
Netherlands
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Indonesia
Malaysia
Vietnam
Australia
Rest of Asia Pacific
Latin America
Argentina
Brazil
Mexico
Rest of Latin America
Middle East & Africa
UAE
Saudi Arabia
Israel
South Africa
Rest of Middle East & Africa

Product Code: PM1715

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources

4. Global Tissue Paper Market Insights

4.1. Tissue Paper Market - Market Snapshot
4.2. Tissue Paper Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Increasing Adoption of Hygiene Products
  - 4.2.1.2. Growing Awareness of Personal Hygiene
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. Fluctuating raw material prices
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Tissue Paper Market Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis

5. Global Tissue Paper Market, by Product Type

5.1. Key Findings
5.2. Introduction
- 5.2.1. Global Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
5.3. Toilet Paper
- 5.3.1. Global Tissue Paper Market, by Toilet Paper, by Region, 2020-2034 (USD Billion)
5.4. Facial Tissues
- 5.4.1. Global Tissue Paper Market, by Facial Tissues, by Region, 2020-2034 (USD Billion)
5.5. Paper Towels
- 5.5.1. Global Tissue Paper Market, by Paper Towels, by Region, 2020-2034 (USD Billion)
5.6. Napkins
- 5.6.1. Global Tissue Paper Market, by Napkins, by Region, 2020-2034 (USD Billion)
5.7. Specialty Tissues
- 5.7.1. Global Tissue Paper Market, by Specialty Tissues, by Region, 2020-2034 (USD Billion)

6. Global Tissue Paper Market, by End Use

6.1. Key Findings
6.2. Introduction
6.3. Residential
- 6.3.1. Global Tissue Paper Market, by Residential, by Region, 2020-2034 (USD Billion)
6.4. Commercial
- 6.4.1. Global Tissue Paper Market, by Commercial, by Region, 2020-2034 (USD Billion)
6.5. Hospitality
- 6.5.1. Global Tissue Paper Market, by Hospitality, by Region, 2020-2034 (USD Billion)
6.6. Healthcare
- 6.6.1. Global Tissue Paper Market, by Healthcare, by Region, 2020-2034 (USD Billion)

7. Global Tissue Paper Market, by Material

7.1. Key Findings
7.2. Introduction
- 7.2.1. Global Tissue Paper Market, by Material, 2020-2034 (USD Billion)
7.3. Virgin Pulp
- 7.3.1. Global Tissue Paper Market, by Virgin Pulp, by Region, 2020-2034 (USD Billion)
7.4. Recycled Fiber
- 7.4.1. Global Tissue Paper Market, by Recycled Fiber, by Region, 2020-2034 (USD Billion)
7.5. Mixed
- 7.5.1. Global Tissue Paper Market, by Mixed, by Region, 2020-2034 (USD Billion)

8. Global Tissue Paper Market, by Geography

8.1. Key Findings
8.2. Introduction
- 8.2.1. Tissue Paper Market Assessment, By Geography, 2020-2034 (USD Billion)
8.3. Tissue Paper Market - North America
- 8.3.1. North America: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
- 8.3.2. North America: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
- 8.3.3. North America: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.3.4. Tissue Paper Market - US
  - 8.3.4.1. US: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.3.4.2. US: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.3.4.3. US: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.3.5. Tissue Paper Market - Canada
  - 8.3.5.1. Canada: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.3.5.2. Canada: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.3.5.3. Canada: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
8.4. Tissue Paper Market - Europe
- 8.4.1. Europe: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
- 8.4.2. Europe: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
- 8.4.3. Europe: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.4.4. Tissue Paper Market - UK
  - 8.4.4.1. UK: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.4.2. UK: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.4.4.3. UK: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.4.5. Tissue Paper Market - France
  - 8.4.5.1. France: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.5.2. France: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.4.5.3. France: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.4.6. Tissue Paper Market - Germany
  - 8.4.6.1. Germany: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.6.2. Germany: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.4.6.3. Germany: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.4.7. Tissue Paper Market - Italy
  - 8.4.7.1. Italy: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.7.2. Italy: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.4.7.3. Italy: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.4.8. Tissue Paper Market - Spain
  - 8.4.8.1. Spain: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.8.2. Spain: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.4.8.3. Spain: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.4.9. Tissue Paper Market - Netherlands
  - 8.4.9.1. Netherlands: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.9.2. Netherlands: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.4.9.3. Netherlands: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.4.10. Tissue Paper Market - Russia
  - 8.4.10.1. Russia: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.10.2. Russia: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.4.10.3. Russia: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.4.11. Tissue Paper Market - Rest of Europe
  - 8.4.11.1. Rest of Europe: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.11.2. Rest of Europe: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.4.11.3. Rest of Europe: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
8.5. Tissue Paper Market - Asia Pacific
- 8.5.1. Asia Pacific: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
- 8.5.2. Asia Pacific: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
- 8.5.3. Asia Pacific: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.5.4. Tissue Paper Market - China
  - 8.5.4.1. China: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.4.2. China: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.5.4.3. China: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.5.5. Tissue Paper Market - India
  - 8.5.5.1. India: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.5.2. India: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.5.5.3. India: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.5.6. Tissue Paper Market - Malaysia
  - 8.5.6.1. Malaysia: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.6.2. Malaysia: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.5.6.3. Malaysia: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.5.7. Tissue Paper Market - Japan
  - 8.5.7.1. Japan: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.7.2. Japan: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.5.7.3. Japan: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.5.8. Tissue Paper Market - Indonesia
  - 8.5.8.1. Indonesia: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.8.2. Indonesia: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.5.8.3. Indonesia: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.5.9. Tissue Paper Market - South Korea
  - 8.5.9.1. South Korea: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.9.2. South Korea: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.5.9.3. South Korea: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.5.10. Tissue Paper Market - Australia
  - 8.5.10.1. Australia: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.10.2. Australia: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.5.10.3. Australia: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.5.11. Tissue Paper Market - Rest of Asia Pacific
  - 8.5.11.1. Rest of Asia Pacific: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.11.2. Rest of Asia Pacific: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.5.11.3. Rest of Asia Pacific: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
8.6. Tissue Paper Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
- 8.6.2. Middle East & Africa: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
- 8.6.3. Middle East & Africa: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.6.4. Tissue Paper Market - Saudi Arabia
  - 8.6.4.1. Saudi Arabia: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.6.4.2. Saudi Arabia: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.6.4.3. Saudi Arabia: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.6.5. Tissue Paper Market - UAE
  - 8.6.5.1. UAE: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.6.5.2. UAE: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.6.5.3. UAE: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.6.6. Tissue Paper Market - Israel
  - 8.6.6.1. Israel: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.6.6.2. Israel: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.6.6.3. Israel: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.6.7. Tissue Paper Market - South Africa
  - 8.6.7.1. South Africa: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.6.7.2. South Africa: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.6.7.3. South Africa: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.6.8. Tissue Paper Market - Rest of Middle East & Africa
  - 8.6.8.1. Rest of Middle East & Africa: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.6.8.2. Rest of Middle East & Africa: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.6.8.3. Rest of Middle East & Africa: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
8.7. Tissue Paper Market - Latin America
- 8.7.1. Latin America: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
- 8.7.2. Latin America: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
- 8.7.3. Latin America: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.7.4. Tissue Paper Market - Mexico
  - 8.7.4.1. Mexico: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.7.4.2. Mexico: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.7.4.3. Mexico: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.7.5. Tissue Paper Market - Brazil
  - 8.7.5.1. Brazil: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.7.5.2. Brazil: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.7.5.3. Brazil: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.7.6. Tissue Paper Market - Argentina
  - 8.7.6.1. Argentina: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.7.6.2. Argentina: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.7.6.3. Argentina: Tissue Paper Market, by Material, 2020-2034 (USD Billion)
- 8.7.7. Tissue Paper Market - Rest of Latin America
  - 8.7.7.1. Rest of Latin America: Tissue Paper Market, by Product Type, 2020-2034 (USD Billion)
  - 8.7.7.2. Rest of Latin America: Tissue Paper Market, by End Use, 2020-2034 (USD Billion)
  - 8.7.7.3. Rest of Latin America: Tissue Paper Market, by Material, 2020-2034 (USD Billion)

9. Competitive Landscape

9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

10.1. KCWW
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
10.2. Essity Aktiebolag (publ).
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
10.3. Procter & Gamble
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
10.4. Cascades Inc.
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
10.5. SOFIDEL
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
10.6. APP Group.
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
10.7. Metsa Group
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
10.8. cmpc
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
10.9. Hengan International Group Company Ltd.
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
10.10. Kimberly-Clark Worldwide, Inc.
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
10.11. WEPA Hygieneprodukte GmbH
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
10.12. Clearwater Paper Corporation.
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
10.13. Industrie Cartarie Tronchetti SpA
- 10.13.1. Company Overview
- 10.13.2. Financial Performance
- 10.13.3. Product Benchmarking
- 10.13.4. Recent Development
10.14. Empresas CMPC
- 10.14.1. Company Overview
- 10.14.2. Financial Performance
- 10.14.3. Product Benchmarking
- 10.14.4. Recent Development