Wallpaper Market Size, Share, Trends, Industry Analysis Report: By Product, End Use, and Region - Market Forecast, 2025

Description

List of Tables

The wallpaper market size is expected to reach USD 2.88 billion by 2034, according to a new study by Polaris Market Research. The report "Wallpaper Market Size, Share, Trends, Industry Analysis Report: By Product (Vinyl-based, Nonwoven, Paper, Fabric, and Others), End Use, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa); Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The wallpaper market involves the production and sale of decorative wall coverings, including vinyl, paper, and eco-friendly options. It caters to residential, commercial, and industrial spaces, focusing on aesthetics, durability, and functionality.

Eco-friendly and sustainable materials have become a key wallpaper market trend, driven by growing environmental awareness and a shift towards green building practices. Consumers and manufacturers are increasingly seeking materials that have a lower environmental impact, such as wallpapers made from recycled materials, organic fibers, or non-toxic inks. This trend is also being supported by regulations promoting sustainability in the construction and interior design sectors. Additionally, eco-conscious consumers are opting for products that align with their values, contributing to the rise in demand for wallpaper options that are environmentally responsible for the popularity of natural and organic designs as a trend in the wallpaper market.

The popularity of natural and organic designs is rapidly growing in the wallpaper market as consumers increasingly desire to bring elements of nature into their living spaces. Designs featuring floral, botanical, and earthy styles are becoming favorites due to their calming, organic aesthetic that aligns with the wellness and biophilic design movements. This trend reflects a broader cultural shift toward simplicity and sustainability, with natural motifs contributing to a peaceful environment while supporting eco-friendly lifestyles. The demand for organic patterns and materials is further fueled by consumer preference for creating healthier living spaces that foster well-being.

Wallpaper Market Report Highlights

In terms of product, the vinyl wallpaper segment led the market in 2024. This segment was driven by its high functionality, which offers advantages such as ease of cleaning, durability, fire resistance, and low maintenance.

The residential segment of the global wallpaper market is anticipated to expand during the forecast period, fueled by growing home renovation trends and an increasing desire for personalized home decor solutions.

In 2024, North America held the largest wallpaper market share, driven by strong demand for premium, customized wallcovering solutions in both residential and commercial sectors.

Asia Pacific wallpaper market is expected to see substantial growth during the forecast period, largely due to the booming construction industry in key countries such as China and India, which are witnessing rapid urbanization and infrastructure development.

A few global key market players include 4Walls, AS Creation Tapeten AG, Asian Paints, Brewster, Erismann & Cie. GmbH, F. Schumacher & Co., Graham & Brown, Grandeco, Gratex, Laura Ashley Holdings PLC, LEN-TEX Corporation, Lilycolor Co., Marburger Tapetenfabrik, Osborne & Little, Sangetsu Corp., ShinHan WallCovering, Tapetenfabrik Gebr. Rasch GmbH & Co. KG, The Romo Group, and York Wallcoverings.

Polaris Market Research has segmented the wallpaper market report on the basis of product, end use, and region

By Product Outlook (Revenue, USD Billion, 2020-2034)

Vinyl-Based
Nonwoven
Paper
Fabric
Others

By End Use Outlook (Revenue, USD Billion, 2020-2034)

Commercial
Residential

By Regional Outlook (Revenue, USD Billion, 2020-2034)

North America
US
Canada
Europe
Germany
UK
France
Italy
Spain
Russia
Netherlands
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Indonesia
Malaysia
Vietnam
Australia
Rest of Asia Pacific
Latin America
Argentina
Brazil
Mexico
Rest of Latin America
Middle East & Africa
UAE
Saudi Arabia
Israel
South Africa
Rest of Middle East & Africa

Product Code: PM1999

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources

4. Global Wallpaper Market Insights

4.1. Wallpaper Market - Market Snapshot
4.2. Wallpaper Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Rising Demand for Home Decor
  - 4.2.1.2. Advanced Technology in the Wallpaper Market
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. High Cost of Premium and Eco-Friendly Materials
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Wallpaper Market End Use Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis

5. Global Wallpaper Market, by Product

5.1. Key Findings
5.2. Introduction
- 5.2.1. Global Wallpaper Market, by Product, 2020-2034 (USD Billion)
5.3. Vinyl-Based
- 5.3.1. Global Wallpaper Market, by Vinyl-Based, by Region, 2020-2034 (USD Billion)
5.4. Nonwoven
- 5.4.1. Global Wallpaper Market, by Nonwoven, by Region, 2020-2034 (USD Billion)
5.5. Paper
- 5.5.1. Global Wallpaper Market, by Paper, by Region, 2020-2034 (USD Billion)
5.6. Fabric
- 5.6.1. Global Wallpaper Market, by Fabric, by Region, 2020-2034 (USD Billion)
5.7. Others
- 5.7.1. Global Wallpaper Market, by Others, by Region, 2020-2034 (USD Billion)

6. Global Wallpaper Market, by End Use

6.1. Key Findings
6.2. Introduction
- 6.2.1. Global Wallpaper Market, by End Use, 2020-2034 (USD Billion)
6.3. Commercial
- 6.3.1. Global Wallpaper Market, by Commercial, by Region, 2020-2034 (USD Billion)
6.4. Residential
- 6.4.1. Global Wallpaper Market, by Residential, by Region, 2020-2034 (USD Billion)

7. Global Wallpaper Market, by Geography

7.1. Key Findings
7.2. Introduction
- 7.2.1. Wallpaper Market Assessment, By Geography, 2020-2034 (USD Billion)
7.3. Wallpaper Market - North America
- 7.3.1. North America: Wallpaper Market, by Product, 2020-2034 (USD Billion)
- 7.3.2. North America: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.3.3. Wallpaper Market - US
  - 7.3.3.1. US: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.3.3.2. US: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.3.4. Wallpaper Market - Canada
  - 7.3.4.1. Canada: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.3.4.2. Canada: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
7.4. Wallpaper Market - Europe
- 7.4.1. Europe: Wallpaper Market, by Product, 2020-2034 (USD Billion)
- 7.4.2. Europe: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.4.3. Wallpaper Market - UK
  - 7.4.3.1. UK: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.4.3.2. UK: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.4.4. Wallpaper Market - France
  - 7.4.4.1. France: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.4.4.2. France: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.4.5. Wallpaper Market - Germany
  - 7.4.5.1. Germany: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.4.5.2. Germany: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.4.6. Wallpaper Market - Italy
  - 7.4.6.1. Italy: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.4.6.2. Italy: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.4.7. Wallpaper Market - Spain
  - 7.4.7.1. Spain: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.4.7.2. Spain: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.4.8. Wallpaper Market - Netherlands
  - 7.4.8.1. Netherlands: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.4.8.2. Netherlands: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.4.9. Wallpaper Market - Russia
  - 7.4.9.1. Russia: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.4.9.2. Russia: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.4.10. Wallpaper Market - Rest of Europe
  - 7.4.10.1. Rest of Europe: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.4.10.2. Rest of Europe: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
7.5. Wallpaper Market - Asia Pacific
- 7.5.1. Asia Pacific: Wallpaper Market, by Product, 2020-2034 (USD Billion)
- 7.5.2. Asia Pacific: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.5.3. Wallpaper Market - China
  - 7.5.3.1. China: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.5.3.2. China: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.5.4. Wallpaper Market - India
  - 7.5.4.1. India: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.5.4.2. India: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.5.5. Wallpaper Market - Malaysia
  - 7.5.5.1. Malaysia: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.5.5.2. Malaysia: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.5.6. Wallpaper Market - Japan
  - 7.5.6.1. Japan: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.5.6.2. Japan: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.5.7. Wallpaper Market - Indonesia
  - 7.5.7.1. Indonesia: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.5.7.2. Indonesia: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.5.8. Wallpaper Market - South Korea
  - 7.5.8.1. South Korea: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.5.8.2. South Korea: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.5.9. Wallpaper Market - Australia
  - 7.5.9.1. Australia: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.5.9.2. Australia: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.5.10. Wallpaper Market - Rest of Asia Pacific
  - 7.5.10.1. Rest of Asia Pacific: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.5.10.2. Rest of Asia Pacific: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
7.6. Wallpaper Market - Middle East & Africa
- 7.6.1. Middle East & Africa: Wallpaper Market, by Product, 2020-2034 (USD Billion)
- 7.6.2. Middle East & Africa: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.6.3. Wallpaper Market - Saudi Arabia
  - 7.6.3.1. Saudi Arabia: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.6.3.2. Saudi Arabia: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.6.4. Wallpaper Market - UAE
  - 7.6.4.1. UAE: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.6.4.2. UAE: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.6.5. Wallpaper Market - Israel
  - 7.6.5.1. Israel: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.6.5.2. Israel: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.6.6. Wallpaper Market - South Africa
  - 7.6.6.1. South Africa: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.6.6.2. South Africa: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.6.7. Wallpaper Market - Rest of Middle East & Africa
  - 7.6.7.1. Rest of Middle East & Africa: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.6.7.2. Rest of Middle East & Africa: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
7.7. Wallpaper Market - Latin America
- 7.7.1. Latin America: Wallpaper Market, by Product, 2020-2034 (USD Billion)
- 7.7.2. Latin America: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.7.3. Wallpaper Market - Mexico
  - 7.7.3.1. Mexico: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.7.3.2. Mexico: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.7.4. Wallpaper Market - Brazil
  - 7.7.4.1. Brazil: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.7.4.2. Brazil: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.7.5. Wallpaper Market - Argentina
  - 7.7.5.1. Argentina: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.7.5.2. Argentina: Wallpaper Market, by End Use, 2020-2034 (USD Billion)
- 7.7.6. Wallpaper Market - Rest of Latin America
  - 7.7.6.1. Rest of Latin America: Wallpaper Market, by Product, 2020-2034 (USD Billion)
  - 7.7.6.2. Rest of Latin America: Wallpaper Market, by End Use, 2020-2034 (USD Billion)

8. Competitive Landscape

8.1. Expansion and Acquisition Analysis
- 8.1.1. Expansion
- 8.1.2. Acquisitions
8.2. Partnerships/Collaborations/Agreements/Exhibitions

9. Company Profiles

9.1. 4Walls
- 9.1.1. Company Overview
- 9.1.2. Financial Performance
- 9.1.3. Product Benchmarking
- 9.1.4. Recent Development
9.2. AS Creation Tapeten AG
- 9.2.1. Company Overview
- 9.2.2. Financial Performance
- 9.2.3. Product Benchmarking
- 9.2.4. Recent Development
9.3. Asian Paints
- 9.3.1. Company Overview
- 9.3.2. Financial Performance
- 9.3.3. Product Benchmarking
- 9.3.4. Recent Development
9.4. Brewster
- 9.4.1. Company Overview
- 9.4.2. Financial Performance
- 9.4.3. Product Benchmarking
- 9.4.4. Recent Development
9.5. Erismann & Cie. GmbH
- 9.5.1. Company Overview
- 9.5.2. Financial Performance
- 9.5.3. Product Benchmarking
- 9.5.4. Recent Development
9.6. F. Schumacher & Co.
- 9.6.1. Company Overview
- 9.6.2. Financial Performance
- 9.6.3. Product Benchmarking
- 9.6.4. Recent Development
9.7. Graham & Brown
- 9.7.1. Company Overview
- 9.7.2. Financial Performance
- 9.7.3. Product Benchmarking
- 9.7.4. Recent Development
9.8. Grandeco
- 9.8.1. Company Overview
- 9.8.2. Financial Performance
- 9.8.3. Product Benchmarking
- 9.8.4. Recent Development
9.9. Gratex
- 9.9.1. Company Overview
- 9.9.2. Financial Performance
- 9.9.3. Product Benchmarking
- 9.9.4. Recent Development
9.10. Sanderson Design Group
- 9.10.1. Company Overview
- 9.10.2. Financial Performance
- 9.10.3. Product Benchmarking
- 9.10.4. Recent Development
9.11. Lilycolor Co.
- 9.11.1. Company Overview
- 9.11.2. Financial Performance
- 9.11.3. Product Benchmarking
- 9.11.4. Recent Development
9.12. Marburger Tapetenfabrik
- 9.12.1. Company Overview
- 9.12.2. Financial Performance
- 9.12.3. Product Benchmarking
- 9.12.4. Recent Development