PUBLISHER: Polaris Market Research | PRODUCT CODE: 1507202
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1507202
The global pet snacks and treats market size is expected to reach USD 85.84 billion by 2032, according to a new study by Polaris Market Research. The report "Pet Snacks and Treats Market Share, Size, Trends, Industry Analysis Report, By Product Type (Eatable, Chewable); By Pet Type; By Distribution Channel; By Region; Segment Forecast, 2023-2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Pet owners are increasingly conscious of their pets' health and well-being, leading to a growing demand for high-quality and nutritive pet treats. Furthermore, the trend of humanizing pets and the rising number of pet owners are also favoring market growth. As more individuals consider their pets integral parts of their families or even their closest companions, the desire for premium, high-quality, personalized pet nutrition and accessories has surged, resulting in heightened purchasing activity.
According to the reports of NielsenIQ, over 110 million households were buying pet products, with each buyer spending an average of USD 680, marking a 10.7% increase from 2021.
Moreover, there's a growing demand for novel and innovative pet snacks and treats that cater to various preferences, dietary needs, and health concerns of pets. Players can capitalize on this demand by investing in research and development to create unique and differentiated products, such as treats with functional ingredients, limited ingredient options, or eco-friendly packaging.
As pet owners increasingly prioritize their pets' health and well-being, there's a rising demand for snacks and treats that offer nutritional benefits and support specific health concerns, such as dental, joint, and digestive health. Players can seize this opportunity by developing products that address these health needs and provide value-added benefits to pet owners.
Furthermore, as per a study done by Euromonitor, nearly 70% of pet owners across the globe are concerned about climate change. Manufacturers recognize the direction of consumers' preferences based on what their consumers value most regarding their sustainability in pet products. Focused on pet foods, mushroom-and insect-based pet foods are gaining more traction over standard ingredients.
To meet the varied preferences of customers, manufacturers are constantly innovating and broadening their range of products. This involves the introduction of fresh flavors, textures, & formats like jerky, dental sticks, & puzzle treats. The push for innovation and diversity propels market expansion and maintains consumer interest.
In 2023, the eatable segment accounted for the largest market share due to the combination of popularity, convenience, variety, functional benefits, training utility, availability, and affordability.
Dogs segment accounted for the largest revenue share owing to the increasing adoption of pet companions.
The North American region registered the largest share of the global market in 2023 due to a strong trend toward the humanization of pets in North America, where pets are increasingly viewed as valued family members.
The global players include Colgate Palmolive Company, General Mills, Mars, Merrick Pet Care, Nestle, VAFO Group and Wellness Pet, and more.
Polaris Market Research has segmented the pet snacks and treats market report based on product, pet type, distribution channel, and region: