PUBLISHER: Polaris Market Research | PRODUCT CODE: 1505060
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1505060
The global cloud kitchen market size is expected to reach USD 115.69 billion by 2032 according to a new study by Polaris Market Research. The report "Cloud Kitchen Market Share, Size, Trends, Industry Analysis Report, By Type (Independent Cloud Kitchen, Commissary/Shared Kitchen, Kitchen Pods); By Nature (Franchised, Standalone); By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The perceptible factors esteeming the market growth include the increasing rate of adoption of smartphone/internet with an ever-increasing demand for online food services, the surge in incentives between food retailers and government bodies, growing demand and advancements in digital ordering food solutions due to rise in the number of leading companies are the few integral factors accelerating the industry growth during the forecasting years.
Furthermore, nowadays, many online food retailers, such as Zomato and Swiggy, provide coupons and various discount offers to the customer on placing a specific limit of meal order. For instance, in 2019, Zomato has launched the 'On-time or Free' feature for their customers that will be applicable for the overall menu of thousands of restaurants across more than 100 in India. Such initiative and industry strategies by online food retailers are expected to drive the utility for the industry worldwide.
With a surge in the public-private initiative for promoting the adoption of online food services in the last few years, these cooking areas have witnessed a higher preference over conventional cooking areas due to the reduction in service time, more contextual customer data, and flexibility in the menu. In December 2020, food delivery set-up Swiggy has combined with the government to bring more than 36,000 street food suppliers to its online platform.
Industry participants such as Dahmakan (Pop Meals), City Storage Systems LLC, DoorDash, Frichti, Food Cheri, Orlando, KEATZ, Kitopi, Nosh. Rebel Foods, Parsley box, Starbucks Coffee Company, Taster, Swiggy, The food Corridor, Wetaca, and Wamda, are some of the key players operating in the global market.
Several manufacturers are often backing to opt for varied marketing strategies to expand their business operations globally. In March 2021, India-based Massive Restaurants has expanded the industry presence in the cloud cooking area segment with the introduction of Butter Delivery, which created a new venture and expanded an exciting concept with about 10 dishes on its menu.
Similarly, in March 2021, Dubai's iKcon, a cloud cookhouse platform, has raised USD 20 Billion in Series A, which addresses the soaring demand for online food delivery and business network to 50 cloud cooking areas in different countries across the Middle East. Such initiatives dramatically surge the growth of the global market.
Polaris Market Research has segmented the cloud kitchen market report on the basis of type, nature, and region: