PUBLISHER: Polaris Market Research | PRODUCT CODE: 1505025
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1505025
The global healthy snacks market size is expected to reach USD 175.51 billion by 2032, according to a new study by Polaris Market Research. The report "Healthy Snacks Market Share, Size, Trends, Industry Analysis Report, By Product (Fruits and fruits bars, savory, Cereal and Granola Bars, Nuts and Seeds, Trail Mix, Frozen & Refrigerated, Confectionery, Dairy, Frozen & Refrigerated, Bakery); By Claim; By Distribution Channel; By Packaging; By Region, And Segment Forecasts, 2024-2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Healthy foods are edible products that provide essential nutrients and are consumed between meals. They typically contain lower calories and fat content and are free from artificial chemicals. Healthy snacks come in various forms, such as dried fruits, meat snacks, cereal bars, nuts, and granola bars. They are typically low in calories and sodium and are sought after by individuals looking to reduce their overall calorie intake while still acquiring essential nutrients. The market for healthy snacks is driven by the rise in the obese population and the growing awareness of healthy eating habits. Additionally, the increasing disposable income of consumers, particularly in developing regions, has contributed to the rising demand for healthy snacks.
The rise of digitalization has made it easier for consumers to access information about healthy snacking options, which is important to an increase in awareness. Additionally, industry trends such as improving standards of living and a growing elderly population are contributing to market growth.
However, strict government regulations on producing healthy snacks and high production costs may limit market expansion. Nevertheless, opportunities for growth in the healthy snacks market include development into emerging economies by established companies and increasing sales through online channels.
The global healthy snacks market is fueled by the rising trend of consuming on-the-go snacks. Consumers are becoming increasingly aware of the adverse health effects of consuming junk food, which can lead to chronic diseases such as diabetes, heart disease, and others. As a result, there is a growing demand for healthy snacks worldwide. Consumers also prefer a healthy lifestyle and eating habits, which is becoming a significant trend in the healthy snacks market. These are gradually becoming essential to people's diets propelling the market's growth.
The age group between mid-thirties to mid-forties shows a higher inclination towards purchasing healthy snacks, driving the market growth. Major companies investing in product branding and developing innovative offerings are expected to boost the market further. With increased awareness campaigns by companies, governments, and non-governmental organizations, consumers' focus on fitness and health is expected to drive demand for healthy snacks in the future.
The fruit segment is expected to witness highest growth during forecast period. These bars come in various options, including those fortified with omega-3, prebiotics, and probiotics, as well as paleo and keto options that are low in carbohydrates and high in medium-chain triglycerides.
The largest share of the global market was held by supermarkets in 2022. The dominance of this distribution channel is attributed to the large number of supermarkets spread across the globe.
As of 2022, the North American region held the largest revenue share in global healthy snacks market. The shift towards more beneficial and more nutritious snacking options in the U.S. has been driven by the need to avoid health risks associated with excessive snacking, given that the country was already a major consumer of snacks.
The global market is expected to witness the highest growth rate in the Asia-Pacific region. The region is seeing an increasing demand for gut-friendly and immunity-boosting products, such as prebiotics and probiotics, as consumers become more aware of their health and wellness.
Polaris Market Research has segmented Healthy Snacks market report based on product, claim, distribution channel, packaging, and region: