PUBLISHER: Polaris Market Research | PRODUCT CODE: 1463105
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1463105
The global bubble tea market size is expected to reach USD 6.27 billion by 2032, according to a new study by Polaris Market Research. The report "Bubble Tea Market Share, Size, Trends, Industry Analysis Report, By Flavor (Original Flavor, Coffee Flavor, Fruit Flavor, Chocolate Flavor, and Others); By Base Ingredient; By Component; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The growing consumption of bubble tea worldwide because of its several health benefits such as lower blood pressure and total cholesterol, is driving its market growth. Also, the rising availability of bubble tea at affordable rates that makes them a preferred choice for low-and-middle income consumer a and focus of companies on developing new bubble tea flavors such as fruit, chocolate, and coffee beverage flavors, is further likely to boost market's growth.
For instance, in November 2023, Krak Boba, announced the launch of its new much-anticipated coffee and hot drinks menu that includes several creative and unique offerings. The new additions will mainly aim to elevate the beverage experience and will further expand company's beloved range of drinks.
The rising prevalence of cardiovascular diseases and constant increase in the number of health-conscious consumers boosting the consumption of bubble tea as it helps strengthen the immune system, boost energy, improve overall cardiovascular health, and reduce inflammation. For instance, according to the World Heart Report, more than 500 million people across the world are estimated to be affected by cardiovascular diseases, that accounted for almost 20.8 million deaths in 2021 that is 1/3rd of total deaths globally.
As healthcare professionals are increasingly recommending bubble tea to health-conscious consumers and patients with health disorders because it acts as an antioxidant and has many anti-inflammatory properties, the product demand has grown exponentially. Additionally, there is a rapid increase in the popularity of bubble tea on social media, as many famous health influencers are making people aware about its potential benefits. For instance, as per our findings, more than 2.2 million posts were posted on Instagram with the hashtag bubble tea as of March 2023.
Fruit flavor segment accounted for the largest share, owing to growing consumption of flavored bubble tea due to its numerous health benefits
Black tea segment held the largest share, as it is used in improving people's health by reducing sugar level and bad cholesterol
Liquid segment will grow at highest growth rate, due to growing need and preference for liquid syrups and flavor bubble tea worldwide
North America dominated the global market, on account of region's high spending capacity of such healthy beverages and greater awareness about its health benefits
The key market players include Cuppo tea Company Limited, Chatime Group, Bubble Tea House Company, Boba Box Limited, Quickly, and KF Tea Furnishing
Polaris Market Research has segmented the bubble tea market report based on flavor, base ingredient, component, and region: