Laundry Detergent Market Size, Share, Trends, & Industry Analysis Report By Product (Powder, Liquid), By Content, By Application, and By Region

Description

List of Tables

The laundry detergent market size is expected to reach USD 132.61 Billion by 2034, according to a new study by Polaris Market Research. The report "Laundry Detergent Market Size, Share, Trends, Industry Analysis Report: By Product (Powder, Liquid), By Content, By Application - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Laundry detergent is a cleaning agent designed specifically to remove dirt, stains, and odors from clothing and fabrics during the washing process. It typically contains surfactants, enzymes, and other ingredients that break down grease and grime.

The rising competition among the global and regional players is affecting the market dynamics of the laundry detergent market. For instance, international players such as Unilever and Procter & Gamble are losing their market share in India. The global giants are facing tough competition from regional players such as Rohit Surfactants Pvt. Ltd and Nirma. With respect to the Indian laundry detergent market, Hindustan Unilever Limited, a subsidiary of Unilever, has observed declining sales across its detergent brands such as Rin, Surf, and Wheel. The growing prominence of the regional brands in the rural market of India is a crucial reason for the growth of the regional brands.

There is an increasing trend among manufacturers to reduce supplier count to reduce procurement costs and improve associated financial benefits, often known as "supplier consolidation," which provides controlling power to the suppliers' group. Moreover, regulatory agencies are conscious of the ingredients/chemicals being used in laundry detergents. Several countries have limited the use of phosphates in laundry detergents, which are harmful to humans.

Laundry Detergent Market Report Highlights

The liquid segment is anticipated to grow at a CAGR of 4.1% during the forecast period, supported by its user-friendly nature, effective cleaning performance, and compatibility with modern washing machines.

In 2024, the industrial segment captured a notable share of the market revenue, driven by high demand from commercial users such as hotels, hospitals, laundromats, and similar facilities.

Asia Pacific dominated the global laundry detergent market in 2024, accounting for 46.77% of the total revenue, owing to its vast population base, accelerating urbanization, and growing disposable incomes.

North America laundry detergent market is projected to grow at a CAGR of 5.6%, fueled by widespread washing machine usage, increased preference for convenient product formats like pods and liquids, and growing interest in eco-friendly solutions.

The global key market players are CARROLLCLEAN; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; Kao Corporation; Lion Corporation; Method Products, PBC; Procter & Gamble; Reckitt Benckiser Group PLC; Unilever.

Polaris market research has segmented the laundry detergent market report based on product, content, application and region:

By Product (Revenue - USD Billion, 2020-2034)

Powder

Liquid

Fabric Softeners

Detergent Tablets

Washing Pods

Sheets

Natural/Eco friendly detergents

By Content (Revenue - USD Billion, 2020-2034)

PVOH/PVA Free

PVOH/PVA

By Application (Revenue - USD Billion, 2020-2034)

Industrial

Household

By Regional Outlook (Revenue - USD Billion, 2020-2034)

North America

U.S.

Canada

Europe

Germany

France

Italy

Spain

Russia

Netherlands

Rest of Europe

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Australia

Rest of APAC

Latin America

Argentina

Brazil

Mexico

Rest of Latin America

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa

Rest of MEA

Product Code: PM1489

Chapter 1. Introduction

1.1 Report Description
- 1.1.1 Objectives of the Study
- 1.1.2 Market Scope
- 1.1.3 Assumptions
1.2 Stakeholders

Chapter 2. Executive Summary

Chapter 3. Research Methodology

3.1 Overview
- 3.1.1 Data Mining
3.2 Data Sources
- 3.2.1 Primary Sources
- 3.2.2 Secondary Sources

Chapter 4. Laundry Detergent Market Insights

4.1 Laundry Detergent - Industry snapshot
4.2 Laundry Detergent Market Dynamics
- 4.2.1 Drivers and Opportunities
  - 4.2.1.1 Rising penetration of washing machine in the developing economies
  - 4.2.1.2 Consumer demand for effective cleaning, convenience, and fragrance
  - 4.2.1.3 Price and value for money
- 4.2.2 Restraints and Challenges
  - 4.2.2.1 Increasing environmental regulations and sustainability expectations
4.3 Laundry Detergent Market - Porter's Five Forces
- 4.3.1 Bargaining Power of Suppliers (low)
- 4.3.2 Threats of New Entrants: (Moderate)
- 4.3.3 Bargaining Power of Buyers (Moderate)
- 4.3.4 Threat of Substitute (Low)
- 4.3.5 Rivalry among existing firms (High)
4.4 Laundry Detergent Market - PEST Analysis
4.5 Laundry Detergent Market - Covid-19 Impact Analysis
4.6 Laundry Detergent Market - Industry Trends
4.7 PVOH Laundry Detergent Sheets Segment - Current Trends, Competitive Strategies & Future Prospects
4.8 The burden of logistics on transporting liquid detergents - Qualitative Analysis
- 4.8.1 Overview
- 4.8.2 Current Trends, Competitive Strategies & Future Prospects

Chapter 5. Laundry Detergent Market Assessment by Product

5.1 Introduction
5.2 Powder
5.3 Liquid
5.4 Fabric Softeners
5.5 Detergent Tablets
5.6 Washing Pods
5.7 Sheets
5.8 Natural/Eco friendly detergents

Chapter 6. Laundry Detergent Market Assessment by Content

6.1 Introduction
6.2 PVOH/PVA Free
6.3 PVOH/PVA

Chapter 7. Laundry Detergent Market Assessment by Application

7.1 Introduction
7.2 Industrial
7.3 Household

Chapter 8. Customization - Plastic Packaging for Laundry Detergent Market Assessment by Region

8.1 North America
- 8.1.1 U.S.
- 8.1.2 Canada
8.2 Europe
- 8.2.1 Germany
- 8.2.2 UK
- 8.2.3 France
- 8.2.4 Italy
- 8.2.5 Spain
8.3 Asia Pacific
- 8.3.1 China
- 8.3.2 India
- 8.3.3 Japan
- 8.3.4 South Korea
8.4 Latin America
- 8.4.1 Brazil
- 8.4.2 Mexico
8.5 Middle East & Africa
- 8.5.1 Saudi Arabia
- 8.5.2 UAE
8.6 Plastic Packaging for UAE Laundry Detergent Market - Qualitative Analysis
- 8.6.1 Overview
- 8.6.1 Current Trends, Competitive Strategies, and Future Prospects

Chapter 9. Laundry Detergent Market Assessment by Region

9.1 Introduction
9.2 Laundry Detergent Market - North America
- 9.2.1 Laundry Detergent Market - U.S.
- 9.2.2 Laundry Detergent Market - Canada
9.3 Laundry Detergent Market - Europe
- 9.3.1 Laundry Detergent Market - Germany
- 9.3.2 Laundry Detergent Market - UK
- 9.3.3 Laundry Detergent Market - France
- 9.3.4 Laundry Detergent Market - Italy
- 9.3.5 Laundry Detergent Market - Spain
- 9.3.6 Laundry Detergent Market - Netherlands
- 9.3.7 Laundry Detergent Market - Austria
9.4 Laundry Detergent Market - Asia Pacific
- 9.4.1 Laundry Detergent Market - China
- 9.4.2 Laundry Detergent Market - India
- 9.4.3 Laundry Detergent Market - Japan
- 9.4.4 Laundry Detergent Market - South Korea
9.5 Laundry Detergent Market - Latin America
- 9.5.1 Laundry Detergent Market - Brazil
- 9.5.2 Laundry Detergent Market - Mexico
9.6 Laundry Detergent Market - Middle East & Africa
- 9.6.1 Laundry Detergent Market - Saudi Arabia
- 9.6.2 Laundry Detergent Market - UAE

Chapter 10. Company Profiles

10.1 Reckitt Benckiser Group PLC
- 10.1.1 Business Overview
- 10.1.2 Financial Snapshot
- 10.1.3 Products and Services
10.2 CARROLLCLEAN
- 10.2.1 Business Overview
- 10.2.2 Products and Services
10.3 Unilever
- 10.3.1 Business Overview
- 10.3.2 Financial Snapshot
- 10.3.3 Products and Services
10.4 Henkel AG & Co. KGaA
- 10.4.1 Business Overview
- 10.4.2 Financial Snapshot
- 10.4.3 Products and Services
10.5 Church & Dwight Co., Inc.
- 10.5.1 Business Overview
- 10.5.2 Financial Snapshot
- 10.5.3 Products and Services
10.6 Procter & Gamble
- 10.6.1 Business Overview
- 10.6.2 Financial Snapshot
- 10.6.3 Products and Services
- 10.6.4 Recent Developments
10.7 Lion Corporation
- 10.7.1 Business Overview
- 10.7.2 Financial Snapshot
- 10.7.3 Products and Services
10.8 Kao Corporation
- 10.8.1 Business Overview
- 10.8.2 Financial Snapshot
- 10.8.3 Products and Services
- 10.8.4 Recent Developments
10.9 Method products, pbc
- 10.9.1 Business Overview
- 10.9.2 Products and Services