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PUBLISHER: Polaris Market Research | PRODUCT CODE: 1346897
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1346897
Home Fragrance Market Share, Size, Trends, Industry Analysis Report, By Product (Scented Candles, Sprays, Essential Oils, Incense Sticks), By Distribution Channel, By Region, and Segment Forecasts, 2023 - 2032
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The global home fragrance market size is expected to reach USD 19.59 billion by 2032, according to a new study by Polaris Market Research. The report "Home Fragrance Market Share, Size, Trends, Industry Analysis Report, By Product (Scented Candles, Sprays, Essential Oils, Incense Sticks), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The market is experiencing lucrative opportunities due to the rising expenditure on home decoration. Consumers increasingly recognize the benefits of home fragrance items to address health issues such as anxiety, depression, and stress. Scientifically established advantages of certain scents on mental health have gained significant awareness among consumers, driving market growth. The growing emphasis on the therapeutic properties of home fragrance products has become a prominent factor in propelling the market forward.
The market of fragrance products is witnessing increased spending and demand due to customer preferences for pleasant scents in their surroundings, coupled with the expanding air care industry. Furthermore, the growing popularity of aromatherapy in homes is expected to drive the market in the coming years. In particular, the demand for scented candles is rising in spa settings, as they have long burn times, lead-free wicks, and toxin-free characteristics. These factors contribute to the growing demand for home fragrance products in the residential sector.
Large retailers leverage their large marketing budgets to promote home fragrance products through various means, such as in-store displays, advertising, and promotional activities. This helps to increase consumer awareness and generate sales. Additionally, supermarkets & hypermarkets often offer competitive pricing and attractive promotions, making home fragrance products more accessible and affordable to a wider consumer base.
As consumers become more educated about the benefits of using home fragrance products, such as creating a pleasant ambiance and eliminating unpleasant odors, their willingness to spend money on these items has increased. This is particularly evident as individuals experience an improvement in their standard of living, often accompanied by a rise in the middle-class population. As a result, consumers are more willing to invest in products that enhance their living spaces and contribute to a more enjoyable and comfortable environment.
North America held a substantial share. Region's consumers have shown a growing interest in aromatherapy, utilizing home fragrance products to enhance relaxation, alleviate stress, and improve their overall well-being. This increased popularity of aromatherapy is expected to drive the region's demand for home fragrance products. U.S. growth can be attributed to the significant growth of unique and personalized fragrances that cater to the diverse preferences of consumers. The wide range of fragrance options in the country has contributed to its prominence in the market.
Home Fragrance Market Report Highlights
Scented candles segment expected to grow at the fastest rate, owing to the development of high-end scented candles using premium exotic ingredients
Online segment projected to grow at the fastest rate, owing to the availability of different brands, seasonal discounts, and free delivery
Europe region held the substantial share, owing to the growing demand for aromatherapy, decorative tendencies in certain countries like Germany
The global key market players include: NEST Fragrances, Reckitt Benckiser, Procter & Gamble, Seda France, Newell Brands, Voluspa, Scent Air, Estee Lauder, Bougie & Senteur, and Bath & Body Works.
Polaris Market Research has segmented the home fragrance market report based on product, distribution channel, and region:
Home Fragrance, Product Outlook (Revenue - USD Billion, 2019 - 2032)
- Scented Candles
- Sprays
- Essential Oils
- Incense Sticks
- Others
Home Fragrance, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)
- Supermarkets & Hypermarkets
- Specialty Store
- Convenience Stores
- Online
- Others
Home Fragrance, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Product Code: PM3704
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
- 2.1. Market Highlights
3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Home Fragrance Market Insights
- 4.1. Home Fragrance Market - Industry Snapshot
- 4.2. Home Fragrance Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Technological Advancement
- 4.2.1.2. Increasingly prioritizing their health and wellness
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Allergies and Sensitivity is a major restrain for the market
- 4.2.1. Drivers and Opportunities
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Home Fragrance Industry trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Home Fragrance Market, by Product
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Home Fragrance, by Product, 2019-2032 (USD Billion)
- 5.3. Scented Candles
- 5.3.1. Global Home Fragrance Market, by Scented Candles, by Region, 2019-2032 (USD Billion)
- 5.4. Sprays
- 5.4.1. Global Home Fragrance Market, by Sprays, by Region, 2019-2032 (USD Billion)
- 5.5. Essential Oils
- 5.5.1. Global Home Fragrance Market, by Essential Oils, by Region, 2019-2032 (USD Billion)
- 5.6. Incense Sticks
- 5.6.1. Global Home Fragrance Market, by Incense Sticks, by Region, 2019-2032 (USD Billion)
- 5.7. Others
- 5.7.1. Global Home Fragrance Market, by Others, by Region, 2019-2032 (USD Billion)
6. Global Home Fragrance Market, by Distribution Channel
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 6.3. Supermarkets & Hypermarkets
- 6.3.1. Global Home Fragrance Market, by Supermarkets & Hypermarkets, by Region, 2019-2032 (USD Billion)
- 6.4. Specialty Store
- 6.4.1. Global Home Fragrance Market, by Specialty Store, by Region, 2019-2032 (USD Billion)
- 6.5. Convenience Stores
- 6.5.1. Global Home Fragrance Market, by Convenience Stores, by Region, 2019-2032 (USD Billion)
- 6.6. Online
- 6.6.1. Global Home Fragrance Market, by Online, by Region, 2019-2032 (USD Billion)
- 6.7. Others
- 6.7.1. Global Home Fragrance Market, by Others, by Region, 2019-2032 (USD Billion)
7. Global Home Fragrance Market, by Geography
- 7.1. Key findings
- 7.2. Introduction
- 7.2.1. Home Fragrance Market Assessment, By Geography, 2019-2032 (USD Billion)
- 7.3. Home Fragrance Market - North America
- 7.3.1. North America: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.3.2. North America: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.3.3. Home Fragrance Market - U.S.
- 7.3.3.1. U.S.: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.3.3.2. U.S.: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.3.4. Home Fragrance Market - Canada
- 7.3.4.1. Canada: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.3.4.2. Canada: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.4. Home Fragrance Market - Europe
- 7.4.1. Europe: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.2. Europe: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.4.3. Home Fragrance Market - UK
- 7.4.3.1. UK: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.3.2. UK: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.4.4. Home Fragrance Market - France
- 7.4.4.1. France: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.4.2. France: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.4.5. Home Fragrance Market - Germany
- 7.4.5.1. Germany: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.5.2. Germany: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.4.6. Home Fragrance Market - Italy
- 7.4.6.1. Italy: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.6.2. Italy: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.4.7. Home Fragrance Market - Spain
- 7.4.7.1. Spain: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.7.2. Spain: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.4.8. Home Fragrance Market - Netherlands
- 7.4.8.1. Netherlands: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.8.2. Netherlands: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.4.9. Home Fragrance Market - Russia
- 7.4.9.1. Russia: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.9.2. Russia: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.5. Home Fragrance Market - Asia Pacific
- 7.5.1. Asia Pacific: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.2. Asia Pacific: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.5.3. Home Fragrance Market - China
- 7.5.3.1. China: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.3.2. China: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.5.4. Home Fragrance Market - India
- 7.5.4.1. India: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.4.2. India: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.5.5. Home Fragrance Market - Malaysia
- 7.5.5.1. Malaysia: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.5.2. Malaysia: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.5.6. Home Fragrance Market - Japan
- 7.5.6.1. Japan: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.6.2. Japan: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.5.7. Home Fragrance Market - Indonesia
- 7.5.7.1. Indonesia: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.7.2. Indonesia: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.5.8. Home Fragrance Market - South Korea
- 7.5.8.1. South Korea: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.8.2. South Korea: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.6. Home Fragrance Market - Middle East & Africa
- 7.6.1. Middle East & Africa: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.6.2. Middle East & Africa: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.6.3. Home Fragrance Market - Saudi Arabia
- 7.6.3.1. Saudi Arabia: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.6.3.2. Saudi Arabia: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.6.4. Home Fragrance Market - UAE
- 7.6.4.1. UAE: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.6.4.2. UAE: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.6.5. Home Fragrance Market - Israel
- 7.6.5.1. Israel: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.6.5.2. Israel: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.6.6. Home Fragrance Market - South Africa
- 7.6.6.1. South Africa: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.6.6.2. South Africa: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.7. Home Fragrance Market - Latin America
- 7.7.1. Latin America: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.7.2. Latin America: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.7.3. Home Fragrance Market - Mexico
- 7.7.3.1. Mexico: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.7.3.2. Mexico: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.7.4. Home Fragrance Market - Brazil
- 7.7.4.1. Brazil: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.7.4.2. Brazil: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- 7.7.5. Home Fragrance Market - Argentina
- 7.7.5.1. Argentina: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.7.5.2. Argentina: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
8. Competitive Landscape
- 8.1. Expansion and Acquisition Analysis
- 8.1.1. Expansion
- 8.1.2. Acquisitions
- 8.2. Partnerships/Collaborations/Agreements/Exhibitions
9. Company Profiles
- 9.1. Bath & Body Works
- 9.1.1. Company Overview
- 9.1.2. Financial Performance
- 9.1.3. Product Benchmarking
- 9.1.4. Recent Development
- 9.2. Bougie & Senteur
- 9.2.1. Company Overview
- 9.2.2. Financial Performance
- 9.2.3. Product Benchmarking
- 9.2.4. Recent Development
- 9.3. Estee Lauder
- 9.3.1. Company Overview
- 9.3.2. Financial Performance
- 9.3.3. Product Benchmarking
- 9.3.4. Recent Development
- 9.4. NEST Fragrances
- 9.4.1. Company Overview
- 9.4.2. Financial Performance
- 9.4.3. Product Benchmarking
- 9.4.4. Recent Development
- 9.5. Newell Brands
- 9.5.1. Company Overview
- 9.5.2. Financial Performance
- 9.5.3. Product Benchmarking
- 9.5.4. Recent Development
- 9.6. Procter & Gamble
- 9.6.1. Company Overview
- 9.6.2. Financial Performance
- 9.6.3. Product Benchmarking
- 9.6.4. Recent Development
- 9.7. Reckitt Benckiser
- 9.7.1. Company Overview
- 9.7.2. Financial Performance
- 9.7.3. Product Benchmarking
- 9.7.4. Recent Development
- 9.8. Scent Air
- 9.8.1. Company Overview
- 9.8.2. Financial Performance
- 9.8.3. Product Benchmarking
- 9.8.4. Recent Development
- 9.9. Seda France
- 9.9.1. Company Overview
- 9.9.2. Financial Performance
- 9.9.3. Product Benchmarking
- 9.9.4. Recent Development
- 9.10. Voluspa
- 9.10.1. Company Overview
- 9.10.2. Financial Performance
- 9.10.3. Product Benchmarking
- 9.10.4. Recent Development
Product Code: PM3704
List of Tables
- Table 1 Global Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 2 Global Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 3 Home Fragrance Market Assessment, By Geography, 2019-2032 (USD Billion)
- Table 4 North America: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 5 North America: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 6 U.S.: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 7 U.S.: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 8 Canada: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 9 Canada: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 10 Europe: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 11 Europe: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 12 UK: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 13 UK: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 14 France: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 15 France: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 16 Germany: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 17 Germany: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 18 Italy: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 19 Italy: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 20 Spain: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 21 Spain: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 22 Netherlands: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 23 Netherlands: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 24 Russia: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 25 Russia: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 26 Asia Pacific: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 27 Asia Pacific: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 28 China: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 29 China: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 30 India: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 31 India: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 32 Malaysia: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 33 Malaysia: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 34 Japan: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 35 Japan: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 36 Indonesia: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 37 Indonesia: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 38 South Korea: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 39 South Korea: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 40 Middle East & Africa: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 41 Middle East & Africa: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 42 Saudi Arabia: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 43 Saudi Arabia: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 44 UAE: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 45 UAE: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 46 Israel: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 47 Israel: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 48 South Africa: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 49 South Africa: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 50 Latin America: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 51 Latin America: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 52 Mexico: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 53 Mexico: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 54 Brazil: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 55 Brazil: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
- Table 56 Argentina: Home Fragrance Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 57 Argentina: Home Fragrance Market, by Product, 2019-2032 (USD Billion)
List of Figures
- Figure 1 Global Home Fragrance Market, 2019-2032 (USD Billion)
- Figure 2 Integrated Ecosystem
- Figure 3 Research Methodology: Top-Down & Bottom-Up Approach
- Figure 4 Market by Geography
- Figure 5 Porter's Five Forces
- Figure 6 Market by Distribution Channel
- Figure 7 Global Home Fragrance Market, by Distribution Channel, 2022 & 2032 (USD Billion)
- Figure 8 Market by Product
- Figure 9 Global Home Fragrance Market, by Product, 2022 & 2032 (USD Billion)
- Figure 10 Home Fragrance Market Assessment, By Geography, 2019-2032 (USD Billion)
- Figure 11 Strategic Analysis - Home Fragrance Market
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