PUBLISHER: Polaris Market Research | PRODUCT CODE: 1339150
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1339150
The global mushroom coffee market size is expected to reach USD 4,627.67 million by 2032, according to a new study by Polaris Market Research. The report "Mushroom Coffee Market Share, Size, Trends, Industry Analysis Report, By Form (Grounded, Powder), By Mushroom Extract, By Caffeine Content, By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2023-2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Key factors contributing to the growing demand for mushroom coffee. Consumers are becoming more health-conscious and seeking natural and holistic solutions to support their well-being. In traditional medicine, mushrooms have been used for centuries to boost immunity, improve cognitive function, and reduce stress, among other benefits. Additionally, consumers are increasingly seeking unique and flavorful coffee experiences, and mushroom coffee offers a distinct taste profile that can appeal to a wide range of palates.
Mushroom coffee is often marketed as a healthier alternative to regular coffee, with the added benefit of the medicinal properties of the mushrooms. As consumers become more health-conscious and seek natural and nutritious food options, mushroom coffee has gained popularity as a functional beverage offering various health benefits. Additionally, mushroom coffee is often perceived as a low-caffeine alternative to regular coffee, as some mushroom varieties used in the blends are believed to have a calming effect, counteracting the stimulating effects of caffeine. This can be particularly appealing to consumers seeking to reduce their caffeine intake.
Consumers are increasingly seeking alternative coffee options with unique flavors and functional benefits. Mushroom coffee combines the taste of coffee with the natural flavor and potential health benefits of mushrooms and is an appealing option for consumers looking for something different from traditional coffee. Additionally, mushroom coffee can be a suitable alternative for consumers sensitive to caffeine's effects or looking for low-caffeine options.
However, as the world begins to recover from the pandemic, the coffee industry is slowly rebounding, and the market for mushroom coffee is expected to grow. With increasing consumer interest in health and wellness and a growing awareness of the potential benefits of medicinal mushrooms, the mushroom coffee market is poised for growth in the coming years.
Powdered segment garnered the largest share, owing to its higher shelf life, easy availability, and can be easiliy stored
Chaga Mushroom segment accounted largest global revenue share, owing to its unique flavor profile, appealing to the large set of population
Sachets segment grown at the fastest rate, owin to rise in globalization and higher reach
Europe is expected to grow at a significant CAGR during forecast period, owing to the growing trend of coffee consumption, and rise in disposable income
The global players include: RYZE, Laird Superfood, Mushroom Cups, Real Mushrooms, Om Mushroom, NeuRoast, DIRTEA, Four Sigmatic, Rheal, and Republica Superfoods
Polaris Market Research has segmented the mushroom coffee market report based on form, extract, caffeine content, packaging, and region: