PUBLISHER: Polaris Market Research | PRODUCT CODE: 1298114
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1298114
The global Honey Wine market size is expected to reach USD 1,023.41 million by 2032, according to a new study by Polaris Market Research. The report "Honey Wine Market Share, Size, Trends, Industry Analysis Report, By Nature (Organic, Conventional); By Product; By Variety; By Application; By Distribution Channel; By Region, And Segment Forecasts, 2023-2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The growth and expansion of the food and beverage industry, along with a greater emphasis on innovation in this sector, the increasing focus of consumers on nutritional food items, changing consumer tastes and preferences, and rising demand for honey wine in restaurants, hotels, and similar establishments, and the increasing disposable income of major companies are the key factors driving the growth of the honey wine market. Other factors expected to contribute to market growth in the future include the frequent introduction of new products and a growing urban population.
A case in point is Cerena Meads, established in Nashik, India, in 2020 by co-founders with a keen interest in beekeeping and fermentation. Meadery has collaborated with breweries in Maharashtra and Karnataka to create a unique blend of malt and mead, making them the pioneers of this type of mead, known as "payment" in India (a term used to refer to mead made with grapes.
Likewise, in May 2021, Moonshine, a major player in the meadery market, distributed its products to approximately 200 stores and restaurants in various cities across Maharashtra and Goa. These factors and initiatives taken by key players are further driving the growth of the global honey wine market. Honey, also known as mead, is a beverage of alcohol made by fermenting honey with water and sometimes with fruits, hops, spices, and grains.
One of the distinctive characteristics of honey is that the fermented sugar used in its production is primarily derived from honey. This mead has been adopted by several cultures across Asia, Africa, and Europe, to a growing global market for the product.
The increasing number of meaderies, particularly in developed regions, is expected to drive market growth. Additionally, the growing number of lounges and bars fosters the penetration of honey, boosting market sales. Fruit honey, in particular, is gaining popularity among various age groups, particularly youth who prefer a range of flavors such as apple, blueberry, grapes, and others. According to the United Nations Department of Economic and Social Affairs, the global youth population aged 15 to 24 is estimated to reach 1.3 Million by 2030, up from 1.2 Million in 2019.
Furthermore, the rising demand for honey wine globally can be attributed to the growing awareness of its health benefits. Historically, honey wine has been believed to serve as a healing tonic. Today, fruit and spice honey are preferred for their taste and benefits. They are known to help with various health issues, such as improving sleep quality and aiding diabetic patients. Ingredients like cinnamon enhance insulin sensitivity, while fruits like apples, cranberries, and blueberries contain flavonoids and antioxidants that boost heart health. Therefore, these health benefits of honey are likely to drive market growth worldwide.
In 2022, the fruit sector held the largest market share due to the increasing popularity of its diverse flavors, such as grapes, blackcurrant, maple, mulberries, and apples.
The online retailer distribution channel is expected to generate the highest market, mainly due to the availability of low wine prices, which is anticipated to be a key driving factor for sales in this segment compared to other channels.
The global honey wine market is dominated by Europe during forecast period, primarily due to the region's high popularity and consumption of wine. The UK, Italy, and France are major contributors to this market.
By 2022, the Asia-Pacific region is expected to experience a significant growth in the global honey wine market. The increasing availability of honey wine, numerous manufacturing companies, and a rising consumer base for alcoholic beverages are anticipated to drive the region's demand for honey wine.
Polaris Market Research has segmented honey wine market report based on nature, product, variety, application, distribution channel, and region: