Soft Drinks

PUBLISHER: Persistence Market Research | PRODUCT CODE: 1713216

PUBLISHER: Persistence Market Research | PRODUCT CODE: 1713216

U.S. and Canada Tonic Water Market by Product Type, Application, and End-Use: Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032

PUBLISHED: April 22, 2025

PAGES: 120 Pages

DELIVERY TIME: 2-5 business days

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Description

Persistence Market Research has recently released a comprehensive report on the U.S. and Canada tonic water market. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the U.S. and Canada tonic water market from 2025 to 2032.

Key Insights:

Tonic Water Market Size (2025E): USD 399.3 Million
Projected Market Value (2032F): USD 654.6 Million
Market Growth Rate (CAGR 2025 to 2032): 7.3%

Tonic Water Market - Report Scope:

Tonic water is a carbonated soft drink infused with quinine, often consumed as a mixer in alcoholic beverages, particularly gin and vodka-based cocktails. The market encompasses regular, diet, and flavored tonic water varieties, catering to a growing base of health-conscious consumers and cocktail enthusiasts. The U.S. and Canada tonic water market is driven by evolving consumer lifestyles, increased demand for premium mixers, and expanding interest in home mixology and artisanal beverages. Tonic water is widely available across supermarkets, convenience stores, bars, restaurants, and online platforms, reflecting its mainstream and niche appeal.

Market Growth Drivers:

The U.S. and Canada tonic water market is propelled by rising consumer interest in craft cocktails and premium spirits, which fuel demand for high-quality mixers like tonic water. The increasing preference for low-calorie and natural ingredient-based beverages supports growth in diet and botanical-flavored tonic waters. Additionally, the rise of the at-home cocktail culture, especially post-pandemic, has significantly boosted demand for tonic water in retail channels. Influencer-driven trends and marketing campaigns around clean-label and non-alcoholic beverage alternatives are further contributing to the market's expansion.

Market Restraints:

Despite a positive outlook, the tonic water market faces certain constraints. Health concerns regarding sugar content in regular tonic water variants may restrict consumption among calorie-conscious consumers. Market growth is also hindered by the relatively high price of premium tonic water products compared to other carbonated soft drinks. Moreover, consumer preference shifts toward zero-calorie flavored sparkling waters and other health-positioned drinks may challenge the long-term growth of tonic water, especially among younger demographics seeking variety and functionality.

Market Opportunities:

Significant opportunities exist in the development of organic and functional tonic waters infused with botanicals, vitamins, or adaptogens, catering to wellness-focused consumers. Collaborations with premium alcohol brands and mixologists to create signature blends can further enhance brand recognition and consumer engagement. The expansion of e-commerce platforms and DTC (direct-to-consumer) models offers brands the ability to reach a broader audience and personalize the shopping experience. Moreover, growing demand for alcohol-free cocktail options (mocktails) presents a fresh opportunity for tonic water as a versatile, standalone beverage.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the tonic water market in the U.S. and Canada?
Which tonic water variants and packaging formats are most favored among different consumer segments?
How are health and wellness trends influencing product innovation in the tonic water category?
Who are the leading players in the tonic water market, and what strategies are they implementing to sustain market presence?
What are the future prospects and emerging trends in the North American tonic water landscape?

Competitive Intelligence and Business Strategy:

Key players in the U.S. and Canada tonic water market, including Fever-Tree, SodaStream Inc., Q Mixers, and Fentimans, are focusing on product innovation, strategic partnerships, and packaging design to differentiate in a competitive market. These brands are expanding their flavored and low-calorie portfolios to appeal to health-conscious and millennial consumers. Companies are also leveraging social media and influencer marketing to boost brand visibility and educate consumers about pairing options. Retail expansion through gourmet food stores, liquor outlets, and online grocery channels continues to be a core strategy, alongside participation in cocktail and beverage festivals to strengthen brand engagement.

Key Companies Profiled:

Q Mixers
Keurig Dr Pepper, Inc.
The Coca-Cola Company
Fever-Tree
PepsiCo, Inc.
Fentimans
White Rock Products Corporation
Britvic plc
SodaStream Inc.
Betty Buzz
Boylan Bottling

Market Segmentation

By Product Type

Classic Tonic Water
Diet Tonic Water

By Variety

Unflavored
Flavored

* Citrus

* Berry

* Tropical Fruit

* Herbal & Botanical Flavors

* Others

By Packaging Type

Bottles
Cans

By Sales Channel

HoReCa
Hypermarkets/Supermarkets
Convenience Stores
Specialty Stores
Online Retail
Others

By Country

U.S.
Canada

Product Code: PMRREP35203

1. Executive Summary

1.1. U.S. and Canada Tonic Water Market Snapshot, 2025-2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. COVID-19 Impact Analysis
2.4. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Value Chain Analysis
3.2. Key Market Players
3.3. Regulatory Landscape
3.4. PESTLE Analysis
3.5. Porter's Five Force Analysis
3.6. Natural Vs Synthetic Flavors
3.7. Key Promotional Strategies
3.8. Consumer Behavior Analysis

4. Price Trend Analysis, 2019-2032

4.1. Pricing Analysis, By Product Type
4.2. Key Factors Impacting Product Prices

5. U.S. and Canada Tonic Water Market Outlook

5.1. Key Highlights
- 5.1.1. Market Volume (Units) Projections
- 5.1.2. Market Size (US$ Mn) and Y-o-Y Growth
- 5.1.3. Absolute $ Opportunity
5.2. Market Size (US$ Mn) Analysis and Forecast
- 5.2.1. Historical Market Size (US$ Mn) Analysis, 2019-2024
- 5.2.2. Current Market Size (US$ Mn) Analysis and Forecast, 2025-2032
5.3. U.S. and Canada Tonic Water Market Outlook: Product Type
- 5.3.1. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Product Type, 2019-2024
- 5.3.2. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Product Type, 2025-2032
  - 5.3.2.1. Classic Tonic Water
  - 5.3.2.2. Diet Tonic Water
- 5.3.3. Market Attractiveness Analysis: Product Type
5.4. U.S. and Canada Tonic Water Market Outlook: Variety
- 5.4.1. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Variety, 2019-2024
- 5.4.2. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Variety, 2025-2032
  - 5.4.2.1. Unflavored
  - 5.4.2.2. Flavored
    - 5.4.2.2.1. Citrus
    - 5.4.2.2.2. Berry
    - 5.4.2.2.3. Tropical Fruit
    - 5.4.2.2.4. Herbal & Botanical Flavors
    - 5.4.2.2.5. Others
- 5.4.3. Market Attractiveness Analysis: Variety
5.5. U.S. and Canada Tonic Water Market Outlook: Packaging Type
- 5.5.1. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Packaging Type, 2019-2024
- 5.5.2. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Packaging Type, 2025-2032
  - 5.5.2.1. Bottles
  - 5.5.2.2. Cans
- 5.5.3. Market Attractiveness Analysis: Packaging Type
5.6. U.S. and Canada Tonic Water Market Outlook: Sales Channel
- 5.6.1. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Sales Channel, 2019-2024
- 5.6.2. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Sales Channel, 2025-2032
  - 5.6.2.1. HoReCa
  - 5.6.2.2. Hypermarkets/Supermarkets
  - 5.6.2.3. Convenience Stores
  - 5.6.2.4. Specialty Stores
  - 5.6.2.5. Online Retail
  - 5.6.2.6. Others
- 5.6.3. Market Attractiveness Analysis: Sales Channel

6. U.S. and Canada Tonic Water Market Outlook: Country

6.1. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Country, 2019-2024
6.2. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Country, 2025-2032
- 6.2.1. U.S.
- 6.2.2. U.S.
- 6.2.3. Canada
6.3. Market Attractiveness Analysis: Country

7. U.S. Tonic Water Market Outlook

7.1. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2019-2024
- 7.1.1. By Product Type
- 7.1.2. By Variety
- 7.1.3. By Packaging Type
- 7.1.4. By Sales Channel
7.2. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Product Type, 2025-2032
- 7.2.1. Classic Tonic Water
- 7.2.2. Diet Tonic Water
7.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Variety, 2025-2032
- 7.3.1. Unflavored
- 7.3.2. Flavored
  - 7.3.2.1. Citrus
  - 7.3.2.2. Berry
  - 7.3.2.3. Tropical Fruit
  - 7.3.2.4. Herbal & Botanical Flavors
  - 7.3.2.5. Others
7.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Packaging Type, 2025-2032
- 7.4.1. Bottles
- 7.4.2. Cans
7.5. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Sales Channel, 2025-2032
- 7.5.1. HoReCa
- 7.5.2. Hypermarkets/Supermarkets
- 7.5.3. Convenience Stores
- 7.5.4. Specialty Stores
- 7.5.5. Online Retail
- 7.5.6. Others
7.6. Market Attractiveness Analysis

8. Canada Tonic Water Market Outlook

8.1. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2019-2024
- 8.1.1. By Product Type
- 8.1.2. By Variety
- 8.1.3. By Packaging Type
- 8.1.4. By Sales Channel
8.2. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Product Type, 2025-2032
- 8.2.1. Classic Tonic Water
- 8.2.2. Diet Tonic Water
8.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Variety, 2025-2032
- 8.3.1. Unflavored
- 8.3.2. Flavored
  - 8.3.2.1. Citrus
  - 8.3.2.2. Berry
  - 8.3.2.3. Tropical Fruit
  - 8.3.2.4. Herbal & Botanical Flavors
  - 8.3.2.5. Others
8.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Packaging Type, 2025-2032
- 8.4.1. Bottles
- 8.4.2. Cans
8.5. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Sales Channel, 2025-2032
- 8.5.1. HoReCa
- 8.5.2. Hypermarkets/Supermarkets
- 8.5.3. Convenience Stores
- 8.5.4. Specialty Stores
- 8.5.5. Online Retail
- 8.5.6. Others
8.6. Market Attractiveness Analysis

9. Competition Landscape

9.1. Market Share Analysis, 2025
9.2. Market Structure
- 9.2.1. Competition Intensity Mapping By Market
- 9.2.2. Competition Dashboard
9.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 9.3.1. Q Mixers
  - 9.3.1.1. Overview
  - 9.3.1.2. Segments and Product Type
  - 9.3.1.3. Key Financials
  - 9.3.1.4. Market Developments
  - 9.3.1.5. Market Strategy
- 9.3.2. Keurig Dr Pepper, Inc.
- 9.3.3. The Coca-Cola Company
- 9.3.4. Fever-Tree
- 9.3.5. PepsiCo, Inc.
- 9.3.6. Fentimans
- 9.3.7. White Rock Products Corporation
- 9.3.8. Britvic plc
- 9.3.9. SodaStream Inc.
- 9.3.10. Betty Buzz
- 9.3.11. Boylan Bottling
- 9.3.12. Dappled Tonic
- 9.3.13. Others