What are you looking for?

Need help finding what you are looking for? Contact Us

Compare

Free Samples

Home Market Research Reports Food

Snack

PUBLISHER: Persistence Market Research | PRODUCT CODE: 1689677

PUBLISHER: Persistence Market Research | PRODUCT CODE: 1689677

Potato Snacks Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032

PUBLISHED: March 27, 2025

PAGES: 306 Pages

DELIVERY TIME: 2-5 business days

ADD TO COMPARE

SELECT AN OPTION

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for potato snacks. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global potato snacks market from 2025 to 2032.

Key Insights:

Potato Snacks Market Size (2025E): USD 98.1 Billion
Projected Market Value (2032F): USD 126.5 Billion
Global Market Growth Rate (CAGR 2025 to 2032): 3.70%

Potato Snacks Market -

Report Scope:

Potato snacks include a wide range of processed and ready-to-eat food products made from potatoes, such as chips, fries, crisps, and extruded snacks. These products are available in various flavors, textures, and packaging formats, catering to a diverse consumer base across different demographics and regions. The market is driven by changing dietary habits, rising demand for convenience foods, and the growing influence of Western snacking trends in emerging economies. The industry has witnessed significant innovation in terms of healthier snack options, including baked, low-fat, and organic potato-based snacks, aligning with increasing consumer preferences for nutritious and clean-label food products.

Market Growth Drivers:

The global potato snacks market is propelled by the rising consumption of packaged snacks and the growing demand for convenience food products among urban consumers. The increasing disposable income, busy lifestyles, and preference for on-the-go snacks are fueling market expansion. Additionally, continuous product innovations, such as the introduction of gluten-free, organic, and air-fried potato snacks, are broadening the consumer base. The influence of digital marketing and social media campaigns has also played a crucial role in promoting new flavors and product launches, further accelerating market growth. Furthermore, the expansion of quick-service restaurants (QSRs) and food delivery services has boosted the sales of potato-based snacks worldwide.

Market Restraints:

Despite strong growth prospects, the potato snacks market faces challenges such as concerns over health issues related to excessive consumption of fried and processed foods, including obesity and cardiovascular diseases. Stringent regulations regarding food labeling, ingredient transparency, and the use of additives present hurdles for manufacturers. Additionally, fluctuations in raw material prices, particularly for potatoes and vegetable oils, impact production costs and profit margins. The increasing competition from alternative healthy snacks, such as fruit-based chips and plant-protein snacks, poses another challenge for the traditional potato snack segment.

Market Opportunities:

The potato snacks market presents significant growth opportunities driven by the rising demand for healthier snacking options, including baked and minimally processed potato snacks. The growing trend of plant-based diets and clean-label products has encouraged manufacturers to invest in natural ingredients and innovative processing techniques to create better-for-you snack alternatives. Expanding retail distribution channels, including e-commerce and direct-to-consumer sales, is also opening new revenue streams for snack brands. Furthermore, emerging markets in Asia Pacific, Latin America, and Africa present untapped growth potential due to increasing urbanization, changing food habits, and rising consumer spending on packaged snacks.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the potato snacks market globally?
Which potato snack variants and flavors are gaining popularity across different consumer segments?
How are technological advancements impacting the production and marketing of potato snacks?
Who are the key players in the potato snacks market, and what strategies are they implementing to stay competitive?
What are the emerging trends and future prospects in the global potato snacks market?

Competitive Intelligence and Business Strategy:

Leading players in the global potato snacks market, including PepsiCo (Lay's), Kellogg's (Pringles), PepsiCo, The Kraft Heinz Company, and Intersnack Group, focus on product innovation, flavor diversification, and strategic partnerships to maintain a competitive edge. These companies invest heavily in R&D to develop new and healthier snack options, such as air-fried and organic potato chips, to cater to evolving consumer preferences. Collaborations with retail chains, QSRs, and e-commerce platforms have helped manufacturers expand their market reach and distribution networks. Additionally, sustainability initiatives, such as the adoption of eco-friendly packaging and responsible sourcing of raw materials, are becoming key differentiators in the competitive landscape.

Key Companies Profiled:

McCain Foods Limited
Lamb Weston Holdings, Inc.
The Kraft Heinz Company
Aviko B.V.
AGRANA Beteiligungs-AG
Farm Frites International B.V.
Emsland Group
LENG-D'OR
Idahoan Foods, LLC
J.R. Simplot Company
PepsiCo
Limagrain Ingredients
Intersnack Group GmbH & Co. Kg
The Little Potato Company Ltd.
J.R. Short Milling Company

Potato Snacks Industry Research by Category

By Product Type:

Chips & Shoestrings
Canned Potato
Frozen
Dehydrated
Others

By Application:

Prepared Meals
Ready to Cook Products
Snacks

By End Use:

Retail
Modern Trade
Departmental Store
Specialty Stores
Online Retailers
Other Retail Channel
Food Service
Quick Service
Full Service
Catering
Hotels & Club

By Region:

North America
Latin America
Europe
South Asia & Pacific
East Asia
Middle East & Africa

Product Code: PMRREP31517

1. Executive Summary

1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Technology Roadmap
1.5. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations

3. Key Market Trends

3.1. Key Trends Impacting the Market
- 3.1.1. Rising Consumption of Convenience Food.
- 3.1.2. Growing Demand for Gluten-free Products.
- 3.1.3. Increasing Awareness for use of Clean Label Ingredients.
- 3.1.4. Others
3.2. Product Innovation / Development Trends

4. Key Success Factors

4.1. Product USPs / Features
4.2. Strategic Promotional Strategies

5. Production and Trade Analysis of Potato by Country - HS Code 070190 (Fresh or Chilled Potatoes (excluding seeds))

5.1. Global Production Estimates of Potato
5.2. Top Exporting Countries for Potato (Value and Volume)
5.3. Top Importing Countries for Potato (Value and Volume)

6. GlobalPotato Snack Market Demand Analysis 2019-2032

6.1. Historical Market Volume (Metric Tons) Analysis, 2019-2024
6.2. Current and Future Market Volume (Metric Tons) Projections, 2025-2032
6.3. Y-o-Y Growth Trend Analysis

7. Global Potato Snack Market - Pricing Analysis

7.1. Regional Pricing Analysis
7.2. Pricing Break-up
- 7.2.1. Manufacturer Level Pricing (Key players)
- 7.2.2. Gross Margin Analysis
7.3. Global Average Pricing Analysis Benchmark

8. Global Potato Snack Market Demand (in Value or Size in US$ Bn) Analysis 2019-2032

8.1. Historical Market Value (US$ Bn) Analysis, 2019-2024
8.2. Current and Future Market Value (US$ Bn) Projections, 2025-2032
- 8.2.1. Y-o-Y Growth Trend Analysis
- 8.2.2. Absolute $ Opportunity Analysis

9. Market Background

9.1. Global Snacks Market, 2025
9.2. Macro-Economic Factors
- 9.2.1. Global GDP Growth Outlook
- 9.2.2. Global GDP and Infrastructure Investment
- 9.2.3. International Trade
- 9.2.4. Global Industry Outlook
9.3. Global Food & Beverage Industry Outlook
9.4. Global Pharmaceutical Industry Outlook
9.5. Global Animal Feed Industry Outlook
9.6. Potato Production Process
9.7. Potato Snacks Supply Chain
9.8. Key Regulations
9.9. Forecast Factors - Relevance & Impact
- 9.9.1. Top Companies Historical Growth
- 9.9.2. GDP Growth forecast
- 9.9.3. Manufacturing Industry forecast
- 9.9.4. Global Urbanization Growth Outlook
- 9.9.5. Business Climate
9.10. Value Chain
- 9.10.1. Raw Material Suppliers
- 9.10.2. Product Manufacturers
- 9.10.3. End Users
9.11. Market Dynamics
- 9.11.1. Drivers
- 9.11.2. Restraints
- 9.11.3. Opportunity Analysis

10. Global Potato Snack Market Analysis 2019-2032, by Product Type

10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Bn) and Volume (Metric Tons) Analysis By Product Type, 2019-2024
10.3. Current and Future Market Size (US$ Bn) and Volume (Metric Tons) Analysis and Forecast By Product Type, 2025-2032
- 10.3.1. Chips & Shoestrings
- 10.3.2. Canned Potatoes
- 10.3.3. Frozen
- 10.3.4. Dehydrated
- 10.3.5. Others
10.4. Market Attractiveness Analysis By Product Type

11. Global Potato Snack Market Analysis 2019-2032, By Application

11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Bn) and Volume (Metric Tons) Analysis By Application, 2019-2024
11.3. Current and Future Market Size (US$ Bn) and Volume (Metric Tons) Analysis and Forecast By Application, 2025-2032
- 11.3.1. Prepared Meals
- 11.3.2. Ready to Cook Products
- 11.3.3. Snacks
11.4. Market Attractiveness Analysis By Application

12. Global Potato Snack Market Analysis 2019-2032, by End Use

12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Bn) and Volume (Metric Tons) Analysis By End Use, 2019-2024
12.3. Current and Future Market Size (US$ Bn) and Volume (Metric Tons) Analysis and Forecast By End Use, 2025-2032
- 12.3.1. Retail
  - 12.3.1.1. Modern Trade
  - 12.3.1.2. Departmental Store
  - 12.3.1.3. Specialty Stores
  - 12.3.1.4. Online Retailers
  - 12.3.1.5. Other Retail Channel
- 12.3.2. Foodservice
  - 12.3.2.1. Quick Service
  - 12.3.2.2. Full Service
  - 12.3.2.3. Catering
  - 12.3.2.4. Hotels & Club
12.4. Market Attractiveness Analysis By End Use

13. Global Potato Snack Market Analysis 2019-2032, by Region

13.1. Introduction
13.2. Historical Market Size (US$ Bn) and Volume (Metric Tons) Analysis By Region, 2019-2024
13.3. Current Market Size (US$ Bn) and Volume (Metric Tons) Analysis and Forecast By Region, 2025-2032
- 13.3.1. North America
- 13.3.2. Latin America
- 13.3.3. Europe
- 13.3.4. East Asia
- 13.3.5. South Asia and Pacific
- 13.3.6. Middle East and Africa (MEA)
13.4. Market Attractiveness Analysis By Region

14. North America Potato Snack Market Analysis 2019-2032

14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Bn) and Volume (Metric Tons) Trend Analysis By Market Taxonomy, 2019-2024
14.4. Market Size (US$ Bn) and Volume (Metric Tons) Forecast By Market Taxonomy, 2025-2032
- 14.4.1. By Country
  - 14.4.1.1. U.S.
  - 14.4.1.2. Canada
- 14.4.2. By Product Type
- 14.4.3. By Application
- 14.4.4. By End Use
14.5. Market Attractiveness Analysis
- 14.5.1. By Country
- 14.5.2. By Product Type
- 14.5.3. By Application
- 14.5.4. By End Use
14.6. Market Trends
14.7. Key Market Participants - Intensity Mapping
14.8. Drivers and Restraints - Impact Analysis

15. Latin America Potato Snack Market Analysis 2019-2032

15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Bn) and Volume (Metric Tons) Trend Analysis By Market Taxonomy, 2019-2024
15.4. Market Size (US$ Bn) and Volume (Metric Tons) Forecast By Market Taxonomy, 2025-2032
- 15.4.1. By Country
  - 15.4.1.1. Brazil
  - 15.4.1.2. Mexico
  - 15.4.1.3. Chile
  - 15.4.1.4. Argentina
  - 15.4.1.5. Columbia
  - 15.4.1.6. Rest of Latin America
- 15.4.2. By Product Type
- 15.4.3. By Application
- 15.4.4. By End Use
15.5. Market Attractiveness Analysis
- 15.5.1. By Country
- 15.5.2. By Product Type
- 15.5.3. By Application
- 15.5.4. By End Use
15.6. Market Trends
15.7. Key Market Participants - Intensity Mapping
15.8. Drivers and Restraints - Impact Analysis

16. Europe Potato Snack Market Analysis 2019-2032

16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Bn) and Volume (Metric Tons) Trend Analysis By Market Taxonomy, 2019-2024
16.4. Market Size (US$ Bn) and Volume (Metric Tons) Forecast By Market Taxonomy, 2025-2032
- 16.4.1. By Country
  - 16.4.1.1. Germany
  - 16.4.1.2. Italy
  - 16.4.1.3. France
  - 16.4.1.4. U.K.
  - 16.4.1.5. Spain
  - 16.4.1.6. BENELUX
  - 16.4.1.7. Russia
  - 16.4.1.8. Rest of Europe
- 16.4.2. By Product Type
- 16.4.3. By Application
- 16.4.4. By End Use
16.5. Market Attractiveness Analysis
- 16.5.1. By Country
- 16.5.2. By Product Type
- 16.5.3. By Application
- 16.5.4. By End Use
16.6. Market Trends
16.7. Key Market Participants - Intensity Mapping
16.8. Drivers and Restraints - Impact Analysis

17. South Asia and Pacific Potato Snack Market Analysis 2019-2032

17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Bn) and Volume (Metric Tons) Trend Analysis By Market Taxonomy, 2019-2024
17.4. Market Size (US$ Bn) and Volume (Metric Tons) Forecast By Market Taxonomy, 2025-2032
- 17.4.1. By Country
  - 17.4.1.1. India
  - 17.4.1.2. ASEAN
  - 17.4.1.3. Oceania (Australia & New Zealand)
  - 17.4.1.4. Rest of South Asia & Pacific
- 17.4.2. By Product Type
- 17.4.3. By Application
- 17.4.4. By End Use
17.5. Market Attractiveness Analysis
- 17.5.1. By Country
- 17.5.2. By Product Type
- 17.5.3. By Application
- 17.5.4. By End Use
17.6. Market Trends
17.7. Key Market Participants - Intensity Mapping
17.8. Drivers and Restraints - Impact Analysis

18. East Asia Potato Snack Market Analysis 2019-2032

18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Bn) and Volume (Metric Tons) Trend Analysis By Market Taxonomy, 2019-2024
18.4. Market Size (US$ Bn) and Volume (Metric Tons) Forecast By Market Taxonomy, 2025-2032
- 18.4.1. By Country
  - 18.4.1.1. China
  - 18.4.1.2. Japan
  - 18.4.1.3. South Korea
- 18.4.2. By Product Type
- 18.4.3. By Application
- 18.4.4. By End Use
18.5. Market Attractiveness Analysis
- 18.5.1. By Country
- 18.5.2. By Product Type
- 18.5.3. By Application
- 18.5.4. By End Use
18.6. Market Trends
18.7. Key Market Participants - Intensity Mapping
18.8. Drivers and Restraints - Impact Analysis

19. Middle East and Africa Potato Snack Market Analysis 2019-2032

19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Size (US$ Bn) and Volume (Metric Tons) Trend Analysis By Market Taxonomy, 2019-2024
19.4. Market Size (US$ Bn) and Volume (Metric Tons) Forecast By Market Taxonomy, 2025-2032
- 19.4.1. By Country
  - 19.4.1.1. GCC Countries
  - 19.4.1.2. Turkey
  - 19.4.1.3. Northern Africa
  - 19.4.1.4. South Africa
  - 19.4.1.5. Rest of Middle East and Africa
- 19.4.2. By Product Type
- 19.4.3. By Application
- 19.4.4. By End Use
19.5. Market Attractiveness Analysis
- 19.5.1. By Country
- 19.5.2. By Product Type
- 19.5.3. By Application
- 19.5.4. By End Use
19.6. Market Trends
19.7. Key Market Participants - Intensity Mapping
19.8. Drivers and Restraints - Impact Analysis

20. Country Wise Potato Snack Market Analysis 2025

20.1. Introduction
- 20.1.1. Market Value Proportion Analysis, By Key Countries
- 20.1.2. Global Vs. Country Growth Comparison
20.2. U.S. Potato Snack Market Analysis
- 20.2.1. By Product Type
- 20.2.2. By Application
- 20.2.3. By End Use
20.3. Canada Potato Snack Market Analysis
- 20.3.1. By Product Type
- 20.3.2. By Application
- 20.3.3. By End Use
20.4. Brazil Potato Snack Market Analysis
- 20.4.1. By Product Type
- 20.4.2. By Application
- 20.4.3. By End Use
20.5. Mexico Potato Snack Market Analysis
- 20.5.1. By Product Type
- 20.5.2. By Application
- 20.5.3. By End Use
20.6. Chile Potato Snack Market Analysis
- 20.6.1. By Product Type
- 20.6.2. By Application
- 20.6.3. By End Use
20.7. Argentina Potato Snack Market Analysis
- 20.7.1. By Product Type
- 20.7.2. By Application
- 20.7.3. By End Use
20.8. Columbia Potato Snack Market Analysis
- 20.8.1. By Product Type
- 20.8.2. By Application
- 20.8.3. By End Use
20.9. Germany Potato Snack Market Analysis
- 20.9.1. By Product Type
- 20.9.2. By Application
- 20.9.3. By End Use
20.10. Italy Potato Snack Market Analysis
- 20.10.1. By Product Type
- 20.10.2. By Application
- 20.10.3. By End Use
20.11. France Potato Snack Market Analysis
- 20.11.1. By Product Type
- 20.11.2. By Application
- 20.11.3. By End Use
20.12. U.K. Potato Snack Market Analysis
- 20.12.1. By Product Type
- 20.12.2. By Application
- 20.12.3. By End Use
20.13. Spain Potato Snack Market Analysis
- 20.13.1. By Product Type
- 20.13.2. By Application
- 20.13.3. By End Use
20.14. Russia Potato Snack Market Analysis
- 20.14.1. By Product Type
- 20.14.2. By Application
- 20.14.3. By End Use
20.15. China Potato Snack Market Analysis
- 20.15.1. By Product Type
- 20.15.2. By Application
- 20.15.3. By End Use
20.16. Japan Potato Snack Market Analysis
- 20.16.1. By Product Type
- 20.16.2. By Application
- 20.16.3. By End Use
20.17. S. Korea Potato Snack Market Analysis
- 20.17.1. By Product Type
- 20.17.2. By Application
- 20.17.3. By End Use
20.18. India Potato Snack Market Analysis
- 20.18.1. By Product Type
- 20.18.2. By Application
- 20.18.3. By End Use
20.19. Oceania (Australia and New Zealand) Potato Snack Market Analysis
- 20.19.1. By Product Type
- 20.19.2. By Application
- 20.19.3. By End Use
20.20. Turkey Potato Snack Market Analysis
- 20.20.1. By Product Type
- 20.20.2. By Application
- 20.20.3. By End Use
20.21. South Africa Potato Snack Market Analysis
- 20.21.1. By Product Type
- 20.21.2. By Application
- 20.21.3. By End Use

21. Market Structure Analysis

21.1. Market Analysis by Tier of Companies (Potato Snack)
21.2. Market Share Analysis of Top Players
21.3. Market Presence Analysis

22. Competition Analysis

22.1. Competition Dashboard
22.2. Competition Benchmarking
22.3. Competition Deep Dive
- 22.3.1. McCain Foods Limited
  - 22.3.1.1. Overview
  - 22.3.1.2. Product Portfolio
  - 22.3.1.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.1.4. Sales Footprint
  - 22.3.1.5. Strategy Overview
- 22.3.2. Lamb Weston Holdings, Inc.
  - 22.3.2.1. Overview
  - 22.3.2.2. Product Portfolio
  - 22.3.2.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.2.4. Sales Footprint
  - 22.3.2.5. Strategy Overview
- 22.3.3. The Kraft Heinz Company
  - 22.3.3.1. Overview
  - 22.3.3.2. Product Portfolio
  - 22.3.3.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.3.4. Sales Footprint
  - 22.3.3.5. Strategy Overview
- 22.3.4. Aviko B.V.
  - 22.3.4.1. Overview
  - 22.3.4.2. Product Portfolio
  - 22.3.4.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.4.4. Sales Footprint
  - 22.3.4.5. Strategy Overview
- 22.3.5. AGRANA Beteiligungs-AG
  - 22.3.5.1. Overview
  - 22.3.5.2. Product Portfolio
  - 22.3.5.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.5.4. Sales Footprint
  - 22.3.5.5. Strategy Overview
- 22.3.6. Farm Frites International B.V.
  - 22.3.6.1. Overview
  - 22.3.6.2. Product Portfolio
  - 22.3.6.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.6.4. Sales Footprint
  - 22.3.6.5. Strategy Overview
- 22.3.7. Emsland Group
  - 22.3.7.1. Overview
  - 22.3.7.2. Product Portfolio
  - 22.3.7.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.7.4. Sales Footprint
  - 22.3.7.5. Strategy Overview
- 22.3.8. LENG-D'OR
  - 22.3.8.1. Overview
  - 22.3.8.2. Product Portfolio
  - 22.3.8.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.8.4. Sales Footprint
  - 22.3.8.5. Strategy Overview
- 22.3.9. Idahoan Foods, LLC
  - 22.3.9.1. Overview
  - 22.3.9.2. Product Portfolio
  - 22.3.9.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.9.4. Sales Footprint
  - 22.3.9.5. Strategy Overview
- 22.3.10. J.R. Simplot Company
  - 22.3.10.1. Overview
  - 22.3.10.2. Product Portfolio
  - 22.3.10.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.10.4. Sales Footprint
  - 22.3.10.5. Strategy Overview
- 22.3.11. PepsiCo
  - 22.3.11.1. Overview
  - 22.3.11.2. Product Portfolio
  - 22.3.11.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.11.4. Sales Footprint
  - 22.3.11.5. Strategy Overview
- 22.3.12. Limagrain Ingredients
  - 22.3.12.1. Overview
  - 22.3.12.2. Product Portfolio
  - 22.3.12.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.12.4. Sales Footprint
  - 22.3.12.5. Strategy Overview
- 22.3.13. Intersnack Group GmbH & Co. Kg
  - 22.3.13.1. Overview
  - 22.3.13.2. Product Portfolio
  - 22.3.13.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.13.4. Sales Footprint
  - 22.3.13.5. Strategy Overview
- 22.3.14. The Little Potato Company Ltd.
  - 22.3.14.1. Overview
  - 22.3.14.2. Product Portfolio
  - 22.3.14.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.14.4. Sales Footprint
  - 22.3.14.5. Strategy Overview
- 22.3.15. J.R. Short Milling Company
  - 22.3.15.1. Overview
  - 22.3.15.2. Product Portfolio
  - 22.3.15.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.3.15.4. Sales Footprint
  - 22.3.15.5. Strategy Overview