Stevia Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the global Stevia Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

Stevia Market Size (2025E): USD 773.6 Mn
Projected Market Value (2032F): USD 2,598.90 Mn
Global Market Growth Rate (CAGR 2025 to 2032): 18.90%

Stevia Market - Report Scope:

The Stevia market includes natural, zero-calorie sweeteners derived from the Stevia rebaudiana plant. Stevia is widely used as a sugar substitute in food and beverages due to its health benefits, including its ability to regulate blood sugar levels and support weight management. The growing consumer preference for low-calorie and sugar-free products is driving market demand. Additionally, increasing awareness of the adverse health effects of artificial sweeteners has led to a significant shift toward natural alternatives like stevia.

Market Growth Drivers:

The growth of the global Stevia market is propelled by several factors, including the rising prevalence of diabetes and obesity, increasing demand for natural sweeteners, and regulatory support for sugar reduction initiatives. Food and beverage manufacturers are incorporating stevia into their products to cater to health-conscious consumers. The expansion of the organic and natural food industry is further fueling market growth. Additionally, advancements in stevia extraction and formulation techniques have improved taste profiles, making it a more viable alternative to traditional sugar and artificial sweeteners.

Market Restraints:

Despite its strong growth potential, the Stevia market faces challenges such as taste perception issues, high production costs, and limited consumer awareness in certain regions. Some consumers find stevia's aftertaste bitter, which has slowed adoption in specific markets. Additionally, the complex extraction and purification process makes stevia more expensive than artificial sweeteners. Market penetration is also hindered by limited availability in retail stores and competition from other sugar alternatives like monk fruit and erythritol.

Market Opportunities:

The Stevia market presents significant opportunities for growth, particularly with the increasing demand for plant-based, clean-label, and natural food products. Companies are investing in research and development to enhance the taste and formulation of stevia-based products. The expanding use of stevia in dairy products, bakery and confectionery, and dietary supplements provides new revenue streams. Moreover, rising online retail penetration and growing consumer education on the benefits of stevia create further opportunities for market expansion.

Key Questions Answered in the Report:

What are the main factors driving global growth in the Stevia market?
Which regions and market segments are experiencing the highest demand for stevia?
How are advancements in extraction and formulation influencing market trends?
Who are the major players in the Stevia market, and what strategies are they using to gain a competitive edge?
What are the emerging trends and future outlooks for the global Stevia market?

Competitive Intelligence and Business Strategy:

Leading players in the global Stevia market, such as Tate & Lyle, Ingredion Incorporated, and Cargill, Incorporated, are focusing on product innovation, strategic partnerships, and expanding their global presence to strengthen their market positions. These companies are investing in research and development to improve stevia's taste and formulation, making it more appealing to consumers. Collaborations with food and beverage manufacturers, along with expanding distribution channels, are key strategies for market growth. Additionally, companies are emphasizing sustainability and organic product offerings to align with evolving consumer preferences.

Key Companies Profiled:

Tate & Lyle
Ingredion Incorporated
Cargill, Incorporated
PureCircle
Wisdom Natural Brands
Archer Daniel Midland Company
Van Wankum Ingredients
Whole Earth Sweetener Co., LLC
SOPURE STEVIA
SteviaPac Food Innovation

Stevia Industry Research by Category:

By Nature:

Organic
Conventional

By Form:

Powder
Liquid
Dried Leaves

By End Use:

Food and Beverage
Dietary Supplements
Household/Retail
Others

By Distribution Channel:

Business to Business
Business to Consumer

By Region:

North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East & Africa

Product Code: PMRREP3834

1. Executive Summary

1.1. Global Stevia Market Snapshot, 2025 and 2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Industry Developments and Key Market Events
1.6. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Stevia Market: Value Chain
- 2.3.1. List of key players
2.4. Forecast Factors - Relevance and Impact
2.5. Covid-19 Impact Assessment
2.6. PESTLE Analysis
2.7. Porter Five Force's Analysis

3. Key Regulations/ Standards

4. Price Trend Analysis, 2019-2032

4.1. Key Factors Impacting Prices
4.2. Prices by Form/Nature

5. Global Stevia Market Outlook, 2019-2032

5.1. Market Size (US$ Mn) Analysis and Forecast
- 5.1.1. Historical Market Size Analysis, 2019-2024
- 5.1.2. Current Market Size Forecast, 2025-2032
5.2. Global Stevia Market Outlook: Form
- 5.2.1. Historical Market Size (US$ Mn) Analysis By Form, 2019-2024
- 5.2.2. Current Market Size (US$ Mn) Forecast By Form, 2025-2032
  - 5.2.2.1. Powder
  - 5.2.2.2. Liquid
  - 5.2.2.3. Dried leaves
- 5.2.3. Market Attractiveness Analysis: Form
5.3. Global Stevia Market Outlook: Nature
- 5.3.1. Historical Market Size (US$ Mn) Analysis By Nature, 2019-2024
- 5.3.2. Current Market Size (US$ Mn) Forecast By Nature, 2025-2032
  - 5.3.2.1. Organic
  - 5.3.2.2. Conventional
- 5.3.3. Market Attractiveness Analysis: Nature
5.4. Global Stevia Market Outlook: End Use
- 5.4.1. Historical Market Size (US$ Mn) Analysis By End Use, 2019-2024
- 5.4.2. Current Market Size (US$ Mn) Forecast By End Use, 2025-2032
  - 5.4.2.1. Food and Beverage
    - 5.4.2.1.1. Bakery and Confectionery
    - 5.4.2.1.2. Dairy Products
    - 5.4.2.1.3. Beverages
    - 5.4.2.1.4. Others
  - 5.4.2.2. Dietary Supplements
  - 5.4.2.3. Household/Retail
  - 5.4.2.4. Others
- 5.4.3. Market Attractiveness Analysis: End Use
5.5. Global Stevia Market Outlook: Distribution Channel
- 5.5.1. Historical Market Size (US$ Mn) Analysis By Distribution Channel, 2019-2024
- 5.5.2. Current Market Size (US$ Mn) Forecast By Distribution Channel, 2025-2032
  - 5.5.2.1. Business to Business
  - 5.5.2.2. Business to Consumer
    - 5.5.2.2.1. Hypermarkets/Supermarkets
    - 5.5.2.2.2. Convenience Stores
    - 5.5.2.2.3. Online Retail
    - 5.5.2.2.4. Others
- 5.5.3. Market Attractiveness Analysis: Distribution Channel

6. Global Stevia Market Outlook: Region

6.1. Historical Market Size (US$ Mn) Analysis By Region, 2019-2024
6.2. Current Market Size (US$ Mn) Forecast By Region, 2025-2032
- 6.2.1. North America
- 6.2.2. Europe
- 6.2.3. East Asia
- 6.2.4. South Asia and Oceania
- 6.2.5. Latin America
- 6.2.6. Middle East & Africa
6.3. Market Attractiveness Analysis: Region

7. North America Stevia Market Outlook, 2019-2032

7.1. Historical Market Size (US$ Mn) Analysis By Market, 2019-2024
- 7.1.1. By Country
- 7.1.2. By Form
- 7.1.3. By Nature
- 7.1.4. By End Use
- 7.1.5. By Distribution Channel
7.2. Current Market Size (US$ Mn) Forecast By Country, 2025-2032
- 7.2.1. U.S.
- 7.2.2. Canada
7.3. Current Market Size (US$ Mn) Forecast By Form, 2025-2032
- 7.3.1. Powder
- 7.3.2. Liquid
- 7.3.3. Dried leaves
7.4. Current Market Size (US$ Mn) Forecast By Nature, 2025-2032
- 7.4.1. Organic
- 7.4.2. Conventional
7.5. Current Market Size (US$ Mn) Forecast By End Use, 2025-2032
- 7.5.1. Food and Beverage
  - 7.5.1.1. Bakery and Confectionery
  - 7.5.1.2. Dairy Products
  - 7.5.1.3. Beverages
  - 7.5.1.4. Others
- 7.5.2. Dietary Supplements
- 7.5.3. Household/Retail
- 7.5.4. Others
7.6. Current Market Size (US$ Mn) Forecast By Distribution Channel, 2025-2032
- 7.6.1. Business to Business
- 7.6.2. Business to Consumer
  - 7.6.2.1. Hypermarkets/Supermarkets
  - 7.6.2.2. Convenience Stores
  - 7.6.2.3. Online Retail
  - 7.6.2.4. Others
7.7. Market Attractiveness Analysis

8. Europe Stevia Market Outlook, 2019-2032

8.1. Historical Market Size (US$ Mn) Analysis By Market, 2019-2024
- 8.1.1. By Country
- 8.1.2. By Form
- 8.1.3. By Nature
- 8.1.4. By End Use
- 8.1.5. By Distribution Channel
8.2. Current Market Size (US$ Mn) Forecast By Country, 2025-2032
- 8.2.1. Germany
- 8.2.2. France
- 8.2.3. U.K.
- 8.2.4. Italy
- 8.2.5. Spain
- 8.2.6. Russia
8.3. Current Market Size (US$ Mn) Forecast By Form, 2025-2032
- 8.3.1. Powder
- 8.3.2. Liquid
- 8.3.3. Dried leaves
8.4. Current Market Size (US$ Mn) Forecast By Nature, 2025-2032
- 8.4.1. Organic
- 8.4.2. Conventional
8.5. Current Market Size (US$ Mn) Forecast By End Use, 2025-2032
- 8.5.1. Food and Beverage
  - 8.5.1.1. Bakery and Confectionery
  - 8.5.1.2. Dairy Products
  - 8.5.1.3. Beverages
  - 8.5.1.4. Others
- 8.5.2. Dietary Supplements
- 8.5.3. Household/Retail
- 8.5.4. Others
8.6. Current Market Size (US$ Mn) Forecast By Distribution Channel, 2025-2032
- 8.6.1. Business to Business
- 8.6.2. Business to Consumer
  - 8.6.2.1. Hypermarkets/Supermarkets
  - 8.6.2.2. Convenience Stores
  - 8.6.2.3. Online Retail
  - 8.6.2.4. Others
8.7. Market Attractiveness Analysis

9. East Asia Stevia Market Outlook, 2019-2032

9.1. Historical Market Size (US$ Mn) Analysis By Market, 2019-2024
- 9.1.1. By Country
- 9.1.2. By Form
- 9.1.3. By Nature
- 9.1.4. By End Use
- 9.1.5. By Distribution Channel
9.2. Current Market Size (US$ Mn) Forecast By Country, 2025-2032
- 9.2.1. China
- 9.2.2. Japan
- 9.2.3. South Korea
9.3. Current Market Size (US$ Mn) Forecast By Form, 2025-2032
- 9.3.1. Powder
- 9.3.2. Liquid
- 9.3.3. Dried leaves
9.4. Current Market Size (US$ Mn) Forecast By Nature, 2025-2032
- 9.4.1. Organic
- 9.4.2. Conventional
9.5. Current Market Size (US$ Mn) Forecast By End Use, 2025-2032
- 9.5.1. Food and Beverage
  - 9.5.1.1. Bakery and Confectionery
  - 9.5.1.2. Dairy Products
  - 9.5.1.3. Beverages
  - 9.5.1.4. Others
- 9.5.2. Dietary Supplements
- 9.5.3. Household/Retail
- 9.5.4. Others
9.6. Current Market Size (US$ Mn) Forecast By Distribution Channel, 2025-2032
- 9.6.1. Business to Business
- 9.6.2. Business to Consumer
  - 9.6.2.1. Hypermarkets/Supermarkets
  - 9.6.2.2. Convenience Stores
  - 9.6.2.3. Online Retail
  - 9.6.2.4. Others
9.7. Market Attractiveness Analysis

10. South Asia & Oceania Stevia Market Outlook, 2019-2032

10.1. Historical Market Size (US$ Mn) Analysis By Market, 2019-2024
- 10.1.1. By Country
- 10.1.2. By Form
- 10.1.3. By Nature
- 10.1.4. By End Use
- 10.1.5. By Distribution Channel
10.2. Current Market Size (US$ Mn) Forecast By Country, 2025-2032
- 10.2.1. India
- 10.2.2. Southeast Asia
- 10.2.3. ANZ
- 10.2.4. Rest of South Asia & Oceania
10.3. Current Market Size (US$ Mn) Forecast By Form, 2025-2032
- 10.3.1. Powder
- 10.3.2. Liquid
- 10.3.3. Dried leaves
10.4. Current Market Size (US$ Mn) Forecast By Nature, 2025-2032
- 10.4.1. Organic
- 10.4.2. Conventional
10.5. Current Market Size (US$ Mn) Forecast By End Use, 2025-2032
- 10.5.1. Food and Beverage
  - 10.5.1.1. Bakery and Confectionery
  - 10.5.1.2. Dairy Products
  - 10.5.1.3. Beverages
  - 10.5.1.4. Others
- 10.5.2. Dietary Supplements
- 10.5.3. Household/Retail
- 10.5.4. Others
10.6. Current Market Size (US$ Mn) Forecast By Distribution Channel, 2025-2032
- 10.6.1. Business to Business
- 10.6.2. Business to Consumer
  - 10.6.2.1. Hypermarkets/Supermarkets
  - 10.6.2.2. Convenience Stores
  - 10.6.2.3. Online Retail
  - 10.6.2.4. Others
10.7. Market Attractiveness Analysis

11. Latin America Stevia Market Outlook, 2019-2032

11.1. Historical Market Size (US$ Mn) Analysis By Market, 2019-2024
- 11.1.1. By Country
- 11.1.2. By Form
- 11.1.3. By Nature
- 11.1.4. By End Use
- 11.1.5. By Distribution Channel
11.2. Current Market Size (US$ Mn) Forecast By Country, 2025-2032
- 11.2.1. Brazil
- 11.2.2. Mexico
11.3. Current Market Size (US$ Mn) Forecast By Form, 2025-2032
- 11.3.1. Powder
- 11.3.2. Liquid
- 11.3.3. Dried leaves
11.4. Current Market Size (US$ Mn) Forecast By Nature, 2025-2032
- 11.4.1. Organic
- 11.4.2. Conventional
11.5. Current Market Size (US$ Mn) Forecast By End Use, 2025-2032
- 11.5.1. Food and Beverage
  - 11.5.1.1. Bakery and Confectionery
  - 11.5.1.2. Dairy Products
  - 11.5.1.3. Beverages
  - 11.5.1.4. Others
- 11.5.2. Dietary Supplements
- 11.5.3. Household/Retail
- 11.5.4. Others
11.6. Current Market Size (US$ Mn) Forecast By Distribution Channel, 2025-2032
- 11.6.1. Business to Business
- 11.6.2. Business to Consumer
  - 11.6.2.1. Hypermarkets/Supermarkets
  - 11.6.2.2. Convenience Stores
  - 11.6.2.3. Online Retail
  - 11.6.2.4. Others
11.7. Market Attractiveness Analysis

12. Middle East & Africa Stevia Market Outlook, 2019-2032

12.1. Historical Market Size (US$ Mn) Analysis By Market, 2019-2024
- 12.1.1. By Country
- 12.1.2. By Form
- 12.1.3. By Nature
- 12.1.4. By End Use
- 12.1.5. By Distribution Channel
12.2. Current Market Size (US$ Mn) Forecast By Country, 2025-2032
- 12.2.1. GCC
- 12.2.2. South Africa
- 12.2.3. Northern Africa
12.3. Current Market Size (US$ Mn) Forecast By Form, 2025-2032
- 12.3.1. Powder
- 12.3.2. Liquid
- 12.3.3. Dried leaves
12.4. Current Market Size (US$ Mn) Forecast By Nature, 2025-2032
- 12.4.1. Organic
- 12.4.2. Conventional
12.5. Current Market Size (US$ Mn) Forecast By End Use, 2025-2032
- 12.5.1. Food and Beverage
  - 12.5.1.1. Bakery and Confectionery
  - 12.5.1.2. Dairy Products
  - 12.5.1.3. Beverages
  - 12.5.1.4. Others
- 12.5.2. Dietary Supplements
- 12.5.3. Household/Retail
- 12.5.4. Others
12.6. Current Market Size (US$ Mn) Forecast By Distribution Channel, 2025-2032
- 12.6.1. Business to Business
- 12.6.2. Business to Consumer
  - 12.6.2.1. Hypermarkets/Supermarkets
  - 12.6.2.2. Convenience Stores
  - 12.6.2.3. Online Retail
  - 12.6.2.4. Others
12.7. Market Attractiveness Analysis

13. Competition Landscape

13.1. Market Share Analysis, 2025
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping By Market
- 13.2.2. Competition Dashboard
- 13.2.3. Tier Structure Analysis
- 13.2.4. Regional Presence Analysis
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 13.3.1. ADM
  - 13.3.1.1. Overview
  - 13.3.1.2. Segments and Products
  - 13.3.1.3. Key Financials
  - 13.3.1.4. Market Developments
  - 13.3.1.5. Market Strategy
- 13.3.2. PureCircle
- 13.3.3. Wisdom Natural Brands
- 13.3.4. Van Wankum Ingredients
- 13.3.5. Whole Earth Sweetener Co., LLC
- 13.3.6. SOPURE STEVIA
- 13.3.7. SteviaPac Food Innovation
- 13.3.8. Xinghua GL Stevia Co., Ltd
- 13.3.9. Frontier Co-op.
- 13.3.10. Nature's Answer
- 13.3.11. Steviva Brands
- 13.3.12. Swanson
- 13.3.13. Others

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations

Stevia Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032