Canned Wine Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the global Canned Wine Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

Canned Wine Market Size (2025E): US$1,072.3 Mn
Projected Market Value (2032F): US$3,509.8 Mn
Global Market Growth Rate (CAGR 2025 to 2032): 18.5%

Canned Wine Market - Report Scope:

The global canned wine market is an emerging segment within the beverage industry, marked by its innovation in packaging and growing consumer adoption. The transition from traditional glass bottles to aluminum cans has offered numerous advantages, including portability, sustainability, and cost-efficiency. The market has witnessed impressive growth, fueled by consumers' evolving preferences for convenient and environmentally friendly alternatives. Canned wines, packaged in lightweight, recyclable aluminum cans, are particularly appealing for outdoor and informal settings, making them an increasingly popular choice for wine enthusiasts.

Market Drivers:

The global canned wine market is primarily driven by the increasing traction for environmentally sustainable attributes of aluminum packaging. As consumers become more environmentally conscious, the demand for packaging solutions with lower environmental footprints is rising. Aluminum cans have a significantly smaller carbon footprint compared to traditional glass bottles, and they are fully recyclable, aligning with the global movement toward sustainability. These eco-friendly characteristics resonate with a growing demographic of consumers who prioritize sustainability in their purchasing decisions.

Market Restraints:

Despite the growth and appeal of canned wines, the market faces certain challenges. One of the primary restraints is the deeply ingrained perception of wine as a premium product typically packaged in glass bottles. Many consumers associate glass bottles with tradition, authenticity, and sophistication, creating resistance to adopting canned wine as a legitimate alternative. This skepticism about the quality and prestige of canned wine poses a significant hurdle for producers aiming to overcome traditional packaging norms. Additionally, there remains a portion of the wine-drinking population that is hesitant to embrace the shift to aluminum cans, perceiving it as a departure from the classic image of wine consumption.

Market Opportunities:

The rise in outdoor and experiential dining presents substantial growth opportunities for the canned wine market. As consumers increasingly seek unique, memorable experiences, canned wine fits seamlessly into the trend toward casual, portable, and outdoor consumption. Its convenience makes it an ideal option for events such as music festivals, barbecues, picnics, and beach outings. The younger, experience-driven demographic, which favors convenience and novelty over tradition, is particularly drawn to the benefits of canned wine. These shifting consumer preferences provide a rich avenue for market expansion.

Key Questions Answered in the Report:

What are the primary factors driving the global growth of the canned wine market?
Which regions are witnessing the highest adoption of canned wine, and what are the key trends driving growth in these areas?
How are innovations in packaging and sustainability influencing the competitive dynamics of the canned wine market?
Who are the leading players in the canned wine market, and what strategies are they employing to maintain their market positions?
What are the emerging trends and future outlooks for the global canned wine market?

Competitive Intelligence and Business Strategy:

Leading companies in the global canned wine market, such as [Company Names], are focusing on product innovation, sustainability, and market expansion to stay competitive. These companies are exploring new packaging solutions, enhancing distribution networks, and forming partnerships with environmentally conscious brands to strengthen their market presence. Additionally, they are investing in research and development to create unique blends and flavors that appeal to a diverse consumer base.

Key Companies Profiled:

Union Wine Company
Underwood
MANCAN Wine
The Infinite Monkey Theorem
Lila Wines
Francis Ford Coppola Winery
Backpack Wine Co.
House Wine
Nomadic
Electric Sky Wine
Sans Wine Co.

Canned Wine Market Segmentation:

By Product Type:

Sparkling Wine
Still White Wine
Still Red Wine
Rose

By Packaging Size:

250 ml (8.4 oz)
375 ml (12.7 oz)
187 ml (6.3 oz)

By Sales Channel:

Hypermarket/supermarket
Wine Shops and Specialty Stores
Club Stores
Liquor Stores
Online Retail

By Region:

North America
Europe
East Asia
South Asia & Oceania
Latin America
Middle East & Africa

Product Code: PMRREP33692

1. Executive Summary

1.1. Global Canned Wine Market Snapshot, 2025 - 2032
1.2. Market Opportunity Assessment, 2025 - 2032, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Product Type Lifecycle Analysis
2.4. Canned Wine Market: Value Chain
- 2.4.1. List of Raw Material Supplier
- 2.4.2. List of Manufacturers
- 2.4.3. List of Distributors
- 2.4.4. List of Applications
- 2.4.5. Profitability Analysis
2.5. Porter Five Force's Analysis
2.6. Geopolitical Tensions: Market Impact
2.7. Macro-Economic Factors
- 2.7.1. Global Sectorial Outlook
- 2.7.2. Global GDP Growth Outlook
- 2.7.3. Global Parent Market Overview
2.8. Forecast Factors - Relevance and Impact
2.9. Regulatory and Technology Landscape

3. Global Canned Wine Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

3.1. Key Highlights
- 3.1.1. Market Volume (Units) Projections
- 3.1.2. Market Size and Y-o-Y Growth
- 3.1.3. Absolute $ Opportunity
3.2. Market Size (US$ Mn) Analysis and Forecast
- 3.2.1. Historical Market Size Analysis, 2019 - 2023
- 3.2.2. Current Market Size Forecast, 2025 - 2032
3.3. Global Canned Wine Market Outlook: Product Type
- 3.3.1. Introduction / Key Findings
- 3.3.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Product Type, 2019 - 2023
- 3.3.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2025 - 2032
  - 3.3.3.1. Sparkling Wine
  - 3.3.3.2. Still White Wine
  - 3.3.3.3. Still Red Wine
  - 3.3.3.4. Rose
3.4. Market Attractiveness Analysis: Product Type
3.5. Global Canned Wine Market Outlook: Packaging Size
- 3.5.1. Introduction / Key Findings
- 3.5.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Packaging Size, 2019 - 2023
- 3.5.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging Size, 2025 - 2032
  - 3.5.3.1. 250 ml (8.4 oz)
  - 3.5.3.2. 375 ml (12.7 oz)
  - 3.5.3.3. 187 ml (6.3 oz)
3.6. Market Attractiveness Analysis: Packaging Size
3.7. Global Canned Wine Market Outlook: Distribution Channel
- 3.7.1. Introduction / Key Findings
- 3.7.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Distribution Channel, 2019 - 2023
- 3.7.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
  - 3.7.3.1. Hypermarket/supermarket
  - 3.7.3.2. Wine Shops and Specialty Stores
  - 3.7.3.3. Club Stores
  - 3.7.3.4. Liquor Stores
  - 3.7.3.5. Online Retail
3.8. Market Attractiveness Analysis: Distribution Channel

4. Global Canned Wine Market Outlook: Region

4.1. Key Highlights
4.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Region, 2019 - 2023
4.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Region, 2025 - 2032
- 4.3.1. North America
- 4.3.2. Europe
- 4.3.3. East Asia
- 4.3.4. South Asia and Oceania
- 4.3.5. Latin America
- 4.3.6. Middle East & Africa (MEA)
4.4. Market Attractiveness Analysis: Region

5. North America Canned Wine Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

5.1. Key Highlights
5.2. Pricing Analysis
5.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
- 5.3.1. By Country
- 5.3.2. By Product Type
- 5.3.3. By Packaging Size
- 5.3.4. By Distribution Channel
5.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
- 5.4.1. U.S.
- 5.4.2. Canada
5.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2025 - 2032
- 5.5.1. Sparkling Wine
- 5.5.2. Still White Wine
- 5.5.3. Still Red Wine
- 5.5.4. Rose
5.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging Size, 2025 - 2032
- 5.6.1. 250 ml (8.4 oz)
- 5.6.2. 375 ml (12.7 oz)
- 5.6.3. 187 ml (6.3 oz)
5.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
- 5.7.1. Hypermarket/supermarket
- 5.7.2. Wine Shops and Specialty Stores
- 5.7.3. Club Stores
- 5.7.4. Liquor Stores
- 5.7.5. Online Retail
5.8. Market Attractiveness Analysis

6. Europe Canned Wine Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

6.1. Key Highlights
6.2. Pricing Analysis
6.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
- 6.3.1. By Country
- 6.3.2. By Product Type
- 6.3.3. By Packaging Size
- 6.3.4. By Distribution Channel
6.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
- 6.4.1. Germany
- 6.4.2. France
- 6.4.3. U.K.
- 6.4.4. Italy
- 6.4.5. Spain
- 6.4.6. Russia
- 6.4.7. Turkey
- 6.4.8. Rest of Europe
6.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2025 - 2032
- 6.5.1. Sparkling Wine
- 6.5.2. Still White Wine
- 6.5.3. Still Red Wine
- 6.5.4. Rose
6.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging Size, 2025 - 2032
- 6.6.1. 250 ml (8.4 oz)
- 6.6.2. 375 ml (12.7 oz)
- 6.6.3. 187 ml (6.3 oz)
6.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
- 6.7.1. Hypermarket/supermarket
- 6.7.2. Wine Shops and Specialty Stores
- 6.7.3. Club Stores
- 6.7.4. Liquor Stores
- 6.7.5. Online Retail
6.8. Market Attractiveness Analysis

7. East Asia Canned Wine Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
- 7.3.1. By Country
- 7.3.2. By Product Type
- 7.3.3. By Packaging Size
- 7.3.4. By Distribution Channel
7.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
- 7.4.1. China
- 7.4.2. Japan
- 7.4.3. South Korea
7.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2025 - 2032
- 7.5.1. Sparkling Wine
- 7.5.2. Still White Wine
- 7.5.3. Still Red Wine
- 7.5.4. Rose
7.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging Size, 2025 - 2032
- 7.6.1. 250 ml (8.4 oz)
- 7.6.2. 375 ml (12.7 oz)
- 7.6.3. 187 ml (6.3 oz)
7.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
- 7.7.1. Hypermarket/supermarket
- 7.7.2. Wine Shops and Specialty Stores
- 7.7.3. Club Stores
- 7.7.4. Liquor Stores
- 7.7.5. Online Retail
7.8. Market Attractiveness Analysis

8. South Asia & Oceania Canned Wine Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
- 8.3.1. By Country
- 8.3.2. By Product Type
- 8.3.3. By Packaging Size
- 8.3.4. By Distribution Channel
8.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
- 8.4.1. India
- 8.4.2. Southeast Asia
- 8.4.3. ANZ
- 8.4.4. Rest of South Asia & Oceania
8.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2025 - 2032
- 8.5.1. Sparkling Wine
- 8.5.2. Still White Wine
- 8.5.3. Still Red Wine
- 8.5.4. Rose
8.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging Size, 2025 - 2032
- 8.6.1. 250 ml (8.4 oz)
- 8.6.2. 375 ml (12.7 oz)
- 8.6.3. 187 ml (6.3 oz)
8.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
- 8.7.1. Hypermarket/supermarket
- 8.7.2. Wine Shops and Specialty Stores
- 8.7.3. Club Stores
- 8.7.4. Liquor Stores
- 8.7.5. Online Retail
8.8. Market Attractiveness Analysis

9. Latin America Canned Wine Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
- 9.3.1. By Country
- 9.3.2. By Product Type
- 9.3.3. By Packaging Size
- 9.3.4. By Distribution Channel
9.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
- 9.4.1. Brazil
- 9.4.2. Mexico
- 9.4.3. Rest of Latin America
9.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2025 - 2032
- 9.5.1. Sparkling Wine
- 9.5.2. Still White Wine
- 9.5.3. Still Red Wine
- 9.5.4. Rose
9.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging Size, 2025 - 2032
- 9.6.1. 250 ml (8.4 oz)
- 9.6.2. 375 ml (12.7 oz)
- 9.6.3. 187 ml (6.3 oz)
9.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
- 9.7.1. Hypermarket/supermarket
- 9.7.2. Wine Shops and Specialty Stores
- 9.7.3. Club Stores
- 9.7.4. Liquor Stores
- 9.7.5. Online Retail
9.8. Market Attractiveness Analysis

10. Middle East & Africa Canned Wine Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2019 - 2023
- 10.3.1. By Country
- 10.3.2. By Product Type
- 10.3.3. By Packaging Size
- 10.3.4. By Distribution Channel
10.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2025 - 2032
- 10.4.1. GCC
- 10.4.2. Egypt
- 10.4.3. South Africa
- 10.4.4. Northern Africa
- 10.4.5. Rest of Middle East & Africa
10.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2025 - 2032
- 10.5.1. Sparkling Wine
- 10.5.2. Still White Wine
- 10.5.3. Still Red Wine
- 10.5.4. Rose
10.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging Size, 2025 - 2032
- 10.6.1. 250 ml (8.4 oz)
- 10.6.2. 375 ml (12.7 oz)
- 10.6.3. 187 ml (6.3 oz)
10.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
- 10.7.1. Hypermarket/supermarket
- 10.7.2. Wine Shops and Specialty Stores
- 10.7.3. Club Stores
- 10.7.4. Liquor Stores
- 10.7.5. Online Retail
10.8. Market Attractiveness Analysis

11. Competition Landscape

11.1. Market Share Analysis, 2025
11.2. Market Structure
- 11.2.1. Competition Intensity Mapping By Market
- 11.2.2. Competition Analog IC
- 11.2.3. Apparent Product Type Capacity
11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 11.3.1. Union Wine Company
  - 11.3.1.1. Overview
  - 11.3.1.2. Segments and Product Type
  - 11.3.1.3. Key Financials
  - 11.3.1.4. Market Developments
  - 11.3.1.5. Market Strategy
- 11.3.2. Underwood
  - 11.3.2.1. Overview
  - 11.3.2.2. Segments and Product Type
  - 11.3.2.3. Key Financials
  - 11.3.2.4. Market Developments
  - 11.3.2.5. Market Strategy
- 11.3.3. MANCAN Wine
  - 11.3.3.1. Overview
  - 11.3.3.2. Segments and Product Type
  - 11.3.3.3. Key Financials
  - 11.3.3.4. Market Developments
  - 11.3.3.5. Market Strategy
- 11.3.4. The Infinite Monkey Theorem
  - 11.3.4.1. Overview
  - 11.3.4.2. Segments and Product Type
  - 11.3.4.3. Key Financials
  - 11.3.4.4. Market Developments
  - 11.3.4.5. Market Strategy
- 11.3.5. Lila Wines
  - 11.3.5.1. Overview
  - 11.3.5.2. Segments and Product Type
  - 11.3.5.3. Key Financials
  - 11.3.5.4. Market Developments
  - 11.3.5.5. Market Strategy
- 11.3.6. Francis Ford Coppola Winery
  - 11.3.6.1. Overview
  - 11.3.6.2. Segments and Product Type
  - 11.3.6.3. Key Financials
  - 11.3.6.4. Market Developments
  - 11.3.6.5. Market Strategy
- 11.3.7. Backpack Wine Co.
  - 11.3.7.1. Overview
  - 11.3.7.2. Segments and Product Type
  - 11.3.7.3. Key Financials
  - 11.3.7.4. Market Developments
  - 11.3.7.5. Market Strategy
- 11.3.8. House Wine
  - 11.3.8.1. Overview
  - 11.3.8.2. Segments and Product Type
  - 11.3.8.3. Key Financials
  - 11.3.8.4. Market Developments
  - 11.3.8.5. Market Strategy
- 11.3.9. Nomadica
  - 11.3.9.1. Overview
  - 11.3.9.2. Segments and Product Type
  - 11.3.9.3. Key Financials
  - 11.3.9.4. Market Developments
  - 11.3.9.5. Market Strategy
- 11.3.10. Electric Sky Wine
  - 11.3.10.1. Overview
  - 11.3.10.2. Segments and Product Type
  - 11.3.10.3. Key Financials
  - 11.3.10.4. Market Developments
  - 11.3.10.5. Market Strategy
- 11.3.11. Sans Wine Co.
  - 11.3.11.1. Overview
  - 11.3.11.2. Segments and Product Type
  - 11.3.11.3. Key Financials
  - 11.3.11.4. Market Developments
  - 11.3.11.5. Market Strategy

12. Appendix

12.1. Research Methodology
12.2. Research Assumptions
12.3. Acronyms and Abbreviations

Canned Wine Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032